Marketing in 21st Century - Marketing Evolution
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This document summarizes a presentation on marketing in the 21st century. It begins with biographical information about the presenter, Dini Prathivi. It then discusses the differences between selling and marketing, noting that marketing gets conversations started while sales closes deals. Additional slides compare sales and marketing roles, noting that marketing has a broader scope and is more strategic. The presentation discusses how marketing has evolved from the past to the present, becoming more data-driven and digital. It emphasizes taking a holistic view of marketing that considers all stakeholders.
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Marketing in 21st Century - Marketing Evolution
- 1. Marketing in 21st Century 1ST MEETING MARKETING MANAGEMENT
- 2. Dini Prathivi, S.S., M.M. 1. International Business Management – Universitas Ciputra 2. Digital Marketing Cluster Coordinator – Universitas Ciputra 3. Student Affairs Coordinator - IBM UC 4. Founder of PrathiviandCo. – Personal Branding Strategist 5. Google Gapura Digital and Google Womenwill Facilitator, Surabaya 6. Content Marketing and Marketing Communication Enthusiast Instagram: @ceritadini Linked In: Dini Prathivi Phone: 081992771987 (working hours only) Line: prathivi3
- 3. What is “selling”? (verb.) give or hand over (something) in exchange for something else. "they had sold the car”
- 4. DO YOU SELL?
- 5. What is “Marketing”? is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
- 6. Selling VS Marketing 1. What makes it different? 2. Which point differentiates selling and marketing?
- 7. sales close the deals, marketing gets the conversation
- 8. Sales VS Marketer 1. Which one is more technical? 2. Which one is more strategical? 3. Which one has the bigger scope than other? 4. How does sales and marketing related to management?
- 11. MARKETING NOW AND THEN In a group of 5, discuss (20 mins) about the differences between marketing now and then. Discuss the development of how marketing has evolved and what’s the effect to the seller and the buyer. Complete with example (if possible) PRESENT!
- 12. Look at this example! What can you conclude from this?