The document discusses copywriting for social media. It defines copywriting as writing text for advertisements or publicity materials with the goal of persuading readers. Copywriting is compared to content writing, with the key difference being that copywriting aims to sell people on an idea or brand while content writing informs readers. Effective copywriting for social media should use visual design elements, avoid wordiness, pique reader interest with valuable information, and bring the context to readers quickly in order to grab their attention in a single moment.

1. SOCIAL
MEDIA
COPYWRITING
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2. “If it sounds like writing,
I rewrite it.”
– Elmore Leonard
What is Copy Writing?
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3. If you’re
communicating to persuade,
and we almost always are,
THEN THAT'S A COPY
the activity or occupation of
writing the text of
advertisements or publicity
material.
Example: "I've started freelance
copywriting in the evenings and
on weekends"
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4. The Power of Brain
unlike social photos where filters and apps can do the legwork for us,
we’re stuck relying on our own brainpower to write captions that kill it.
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5. Copy Writing VS
Content Writing
The greatest distinction between copywriting and content writing
lies in its purpose. Copywriting is selling your personas on your
brand; content writing is subtly telling them about it while
delivering valuable content. Copywriting is the art of selling people
on an idea, brand, or ideology.
one is being persuasive, other is being informative
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6. Make it Sell
Call To Action:
Add To Cart
Subscribe To Newsletter
Visit a Landing Page
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7. Check This Out!
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8. Make it Sell!
Valuable Information:
“Here are the X ways
on…”, “Find out about the
secret to…” are one of
the few examples you
can start these
headlines with in order to
pique your readers’
interests.
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9. Check This Out!
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10. Make it Sell!
Human are visual, and it
is worse in Social Media
Let your design bridge
the gap between your
limited content space
and the message you are
trying to get across to
your audience.
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11. Check This Out!
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12. Make it Sell!
Bring the Context Right
Away
Avoid wordiness. In
social media
copywriting, the key to
being able to convert
effectively is to make it
as smooth as possible,
and easy to read.
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13. Check This Out!
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14. Make it Sell!
Keeping in mind: the
power of one
Know the value of what
can transpire in a single
moment, and how it only
takes that much time to
grab your readers’
attention.
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15. Check This Out!
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16. Around us...
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