Clinic Plus is a hair care brand owned by Unilever that is primarily targeted at women. It offers shampoos, conditioners, and other hair products that are sold in 69 countries worldwide. The brand focuses on strengthening and nourishing hair. It uses strategies like penetration pricing through small sachets to target rural consumers and promotional pricing to increase sales. Clinic Plus positions itself as a family hair care brand that provides protein and nourishment for healthy hair. It distributes products worldwide but focuses marketing in Asia, Latin America, and the Middle East.

1. Presented by:
Ritesh Nandgaonkar - 102
Aniket Parab - 103
Anushree Shelatkar- 119
Aditya Shinde - 120
Bhakti Wani- 128

2.  Clinic plus is a hair care brand, primarily aimed at women and produced by the
Unilever group. It is Unilever's leading hair care brand, and ranks as one of the
Anglo-Dutch conglomerate's "billion dollar brands". Clinic plus shampoos,
conditioners and other hair care products are sold in 69 countries worldwide.This
brand is sold more in Asia, Latin America and the Middle East.
 Product Description Clinic plus shampoo has three categories of shampoo
 Clinic Plus Long & Strong----Health shampoo
 Clinic Plus Long & Strong----Naturals shampoo
 Clinic Plus Long & Strong----Anti-dandruff shampoo
INTRODUCTION

3. 4 P’S OF MARKETING
Pricing
 Penetration Pricing
 Launched minimum price sachets to tap the
rural consumer base.
 It has adopted competitive pricing as it faces
a lot of competition for this segment.
 Promotional pricing and offers various
incentives and discounts to increase its sales
figures
Product
• Clinic Plus is a personal care brand that offers its
customers some vital hair-care benefits like
strengthening weak hair, softening rough hair,
preventing hair breakage and acting as an anti-
dandruff shampoo.
• It comes in 80 ml, 175 ml, 650 ml, 340 ml bottles,
and 6 ml, 5.5 ml, and 6.5 ml sachets.

4. Promotion
1. Print media: The following is the type of advertisements
they published in the newspapers
 From the beginning itself Clinic Plus brought up the
relation between the mother and girl child. If you see the
advertisement for the girl child is worried about hair
where her mother comes with the clinic plus product.
 There is other advertisement with the tagline of “inside
strong and outside long”.This tagline became such a
popular.
2.TV Advertisement: Same as the advertisement in the
newspaper, theTV Advertisement also showcased the same
story of Mother and daughter relation and the tagline of
“Inside strong & outside long.”
4 P’S OF MARKETING
Place
• Clinic plus has country wide sales
• Its distribution channel is as follows HUL’s products
are distributed through a wide network
• Clinic Plus sell through online platforms like amazon,
flip kart, etc.
• As clinic plus is targeting rural people mainly this
product is available in all the rural places mostly and it
is the product which targeted women.

5. Segmentation
Segmentation Market segmentation is the process of dividing a
broad consumer or business market into sub-groups of consumers
(known as segments) based on some type of shared characteristics.
 Geographical segmentation: clinic plus actually concentrated
mainly on rural area.
 Behavioral segmentation: In this segmentation clinic plus was
considered as medicinal thing.
 Price segmentation: Clinic plus price segmentation is very low and
less price.
SEGMENTATION ANDTARGETING
Targeting
Target Marketing involves breaking a market into segments
and then concentrating your marketing efforts on one or a few
key segments consisting of the customers whose needs and
desires most closely match your product or service offerings.
• Clinic plus shampoo’s target group is Family-Health
shampoo.
• Clinic plus which targets the family and a variant which is
clinic plus Ayurveda which targets the niche market.
• From the starting clinic plus shampoo targeted mainly
women.

6. Positioning
 Placed as long and strong due to tagline
 Packaging showed family with healthy hair
 Positioned as first innovative sachet in india
 Advertised as family shampoo with positioning as
protein nourishment for scalp
POSITIONING AND DISTRIBUTION
Distribution
• Clinic plus has country wide sales but it is the
part of Hindustan Unilever Limited (HUL)
distribution network.
• Its distribution channel is as follows HUL’s
products are distributed through a network of
about 7000 redistribution stockists covering
about one million retail outlets.
• Clinic plus don’t sell directly in its website.
But there are some people (middle men like
distributors, wholesalers) who sale through
online platforms like amazon, flip kart, etc.