The document discusses branding, packaging, and labelling. It defines branding as identifying goods and differentiating them from competitors. Branding includes elements like trademarks, brand marks, and trade names. The document also discusses brand identity, equity, and image management. It outlines different branding strategies companies can adopt like product, line, range, umbrella, and double branding. Lastly, it provides an overview of the purposes of packaging and labelling in describing products to consumers.
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
It is simple presentation which gives you clear picture of what marketing mix is all about and how organizatins should create right marketing mix to beat the competition
New product development is the initial and most important part of any company's journey which can make it or break it. New Product development involves 9 steps from new product strategy to commercialization.
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
It is simple presentation which gives you clear picture of what marketing mix is all about and how organizatins should create right marketing mix to beat the competition
New product development is the initial and most important part of any company's journey which can make it or break it. New Product development involves 9 steps from new product strategy to commercialization.
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
Food labelling regulation (FLR) is designed to protect the economic expectations of both consumers and the food industry.
Since compliance with food labelling requirements is necessary to market the product, FLRs have a straight impact on international trade and they may pose obstacles to international trade;
Within the World Trade Organization (WTO), traditional trade barriers such as tariffs are steadily being reduced, while food safety standards, regulations related to traceability, product certification, environmental standards and other regulations are increasing in scope and significance as international trade in food opens up.
The presentation addresses an introduction to the International Rules on Trade in Foods (SPS and TBT agreements) and some highlights on major changes in FLRs.
A final section puts en eye on the Chinese, Japanese and US food regulations with special regards to import-process
Packaging Artwork: An Important Value Chain Process-17 SEP 2012Lora Cecere
The original goal of consumer packaging artwork management was defined to support new product launch and accelerate cost reduction opportunities within the organization. This process has become more complex. Most companies understand that it has become more complex and unwieldy, but they don’t know what to do. There are three drivers:
New packaging design by OH! Design Studio helped re-invigorate a dairy brand and its entire range of products giving its packaging more personality and identity. The clean white background communicates a sense of purity, coloured strokes reflects the fluid nature of its content and the absence of obvious imagery of milk and farm giving the overall packaging a modern look- something that this dairy brand intended to leverage for its branding benefits as a part of packaging redesign exercise.
OH! Design Studio is a branding and integrated design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.
At OH!, we love creating packaging designs and have created creative packaging for food products, pharmaceutical products, wine label design, etc.
Flexographic Printing vs. Digital PrintingLabelValue.com
Ever wondered what the difference was between flexographic printing and digital? Learn the difference and what the benefits and drawbacks of each printing solution are.
Global Flexible Packaging Market: Size, Trends & Forecasts (2016-2020) - Daed...Daedal Research
The report titled “Global Flexible Packaging Market: Size, Trends & Forecasts (2016-2020)” presents a thorough. For details, write to info@daedal-research.com
Uflex Develops Flexible Packaging Material with Anti-Microbial PropertiesUflex Ltd.
India’s largest multinational flexible packaging materials and Solution Company Uflex Ltd. develops Flexible Packaging material with anti-microbial properties which keep the pouch active by scavenging microbial growth thereby enhancing shelf life of the cooked food packed inside.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
This series constitutes co-branding and corporate branding, where student will study how the brand partnership and corporate branding can result in making an image in the mind of customers.
Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the “Brand Messages” i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Dr S.L Gupta12-2
Branding, Packaging & Labelling
American Marketing Association defined brand as “a name, term, sign,
symbol, or design, or a combination of them, intended to identify the
goods and services of one seller or group of sellers and to differentiate
them from those of competition.”
3. Dr S.L Gupta12-3
Branding, Packaging & Labelling
A brand mark refers to that part of brand which is not made up of words, but
can be a symbol or design such as swoosh mark of Nike, or Golden Arches of
McDonald’s. A trademark is a legal registration indicating the owner’s exclusive
right to use a brand or some part of brand. A trade name is the full and legal
name of a firm, such as Maruti Udyog Ltd., and not the specific name of a
product.
4. Dr S.L Gupta12-4
Branding, Packaging & Labelling
Brand Identity
“A unique set of brand associations that the brand strategist aspires to create or
maintain. These associations represent what the brand stands for and imply a
promise to customers from the organisation members.” Brand identity and brand
image are sometimes used interchangeably in different texts. Brand identity
refers to an insider’s concept reflecting brand manager’s decisions of what the
brand is all about. Brand image reflects the perceptions of outsiders, that is
customers, about the brand.
5. Dr S.L Gupta12-5
Branding, Packaging & Labelling
According to Jean-Noel Kepferer, a brand is complex symbol and capable of
conveying up to six dimensions or meanings:
Physique
Personality
Culture
Relationship
Reflection
Self-Image
6. Dr S.L Gupta12-6
Branding, Packaging & Labelling
Brand Equity
Kevin Lane Keller defines brand equity:
“Brand equity is defined in terms of marketing effects uniquely attributed to
the brands – for example, when certain outcomes result from the marketing
of a product or service because of its brand name that would not occur if the
same product or service did not have the name.”
7. Dr S.L Gupta12-7
Branding, Packaging & Labelling
Components of Brand Equity
Brand name
awareness
Brand
loyalty
Perceived
quality
Brand
associations
Brand
Equity
8. Dr S.L Gupta12-8
Branding, Packaging & Labelling
Walfried Lasser. Banwari Mittal, and Arun Sharma identified five dimensions
of customer-based brand equity:
Performance
Social image
Value
Trustworthiness
Identification
9. Dr S.L Gupta12-9
Branding, Packaging & Labelling
Brand Image
Brand image is the key concept intervening between the brand and its equity.
It is the driver of brand equity.
Types of brand associations can be hard and soft and brand sub-images
consist of three elements:
image of provider,
image of product, and
image of user.
10. Dr S.L Gupta12-10
Branding, Packaging & Labelling
Brand image management requires determining brand concept. This concept
embodies the central meaning of the brand that the company chooses and is
derived from basic consumer needs. The more strongly the brand satisfies
these needs, the more differentiated and strong the brand image customers
carry. These needs can be put under three broad groups.
Functional needs
Symbolic needs
Experiential needs
11. Dr S.L Gupta12-11
Branding, Packaging & Labelling
Types of Brand
There are several brand options that include manufacturer brand (also called
national brand), private brand (also called distributor, reseller, store, or house
brand), or a licensed brand.
Manufacturer brands are initiated by manufacturers and identify the producer.
Private brands is that they are resellers initiated brands.
Licensed brand is a relatively new trend and involves licensing of trademarks.
12. Dr S.L Gupta12-12
Branding, Packaging & Labelling
Brand Name Selection
Companies have four strategic options in choosing a brand name:
Company Name
Individual Names
Separate Brand Family Names
Combination of Company Name and Product Name
Desirable Qualities of Brand Names
13. Dr S.L Gupta12-13
Branding, Packaging & Labelling
Branding Strategies
Different companies adopt different strategies, and since there is no best
strategy for all types of products, a company may adopt different branding
strategies across its product mix.
14. Dr S.L Gupta12-14
Branding, Packaging & Labelling
Product Branding Strategy
This strategy focuses on promoting the brand exclusively so that it reflects
its own personality, identity, associations, and image. The brand does not
take on company associations and any benefits from its name.
15. Dr S.L Gupta12-15
Branding, Packaging & Labelling
Line Branding Strategy
The term ‘line branding’ is altogether different than what product line refers to
in the context of product mix. In line branding, products share a common
concept. Line brands start with a single product conveying a concept and
later the brand name extends to other complementary products.
16. Dr S.L Gupta12-16
Branding, Packaging & Labelling
Range Branding Strategy
This strategy seems to resemble line branding but is significantly different. It is
also called brand extension. Product categories are different but brand name is
the same, such as carrying the brand name Maggi is a range of different
products: noodles, sauce, soup, Dosa mixes, etc.
In case of range branding, it is not the product concept but “the area of
expertise.” This strategy permits expanding into products that do not complement
each other.
17. Dr S.L Gupta12-17
Branding, Packaging & Labelling
Umbrella Branding Strategy
The approach is driven by economic considerations. The company name itself is
the brand name for all products across diverse categories. Investment in
building one brand proves far more economical than investing in building several
brands.
18. Dr S.L Gupta12-18
Branding, Packaging & Labelling
Double Branding Strategy
This approach combines umbrella branding and product branding. Along
with the product brand name, the company name is associated to create
double branding, such as Tata Indica and, Bajaj Pulsar.
19. Dr S.L Gupta12-19
Branding, Packaging & Labelling
Endorsement Branding Strategy
This is a minor variation of double branding strategy. The product brand name
gains a dominant position, while the company name merits a lower profile.
20. Dr S.L Gupta12-20
Branding, Packaging & Labelling
Factors Influencing Branding Strategies
Market Size
Competitive Situation
Company Resources
Product Newness
Innovativeness and Technology
21. Dr S.L Gupta12-21
Branding, Packaging & Labelling
Packaging & Labelling
Packaging includes all activities that focus on the development of a container
and a graphic design for a product. A package may have three levels; the
primary package is the container of the product such as a bottle, jar, or tube,
the secondary package is the box of cardboard or some other material
containing the primary package; and the last is shipping package that
contains more units of secondary package.
22. Dr S.L Gupta12-22
Branding, Packaging & Labelling
Labelling
A label may be a part of package or it may be a tag attached to the product.
The labels perform a descriptive function relating to a product’s source, its
contents, important features and benefits, use instructions, cautions or
warnings, storage instructions, batch number, date of manufacture, and date of
expiry.