CAA-GBG is a joint venture between Creative Artists Agency and Global Brands Group, creating the world's largest licensing and brand management company. They represent globally iconic brands and work to build global businesses through brand stewardship rather than sales. They have expertise in brand strategy, creative development, retail targeting, and managing global licensing programs. CAA-GBG has over 25 offices worldwide and manages brands in over 60 countries.

1. CONFIDENTIAL. FOR INTERNAL USE ONLY. DO NOT DISTRIBUTE

2. CAA-GBG Global Brand Management Group is a joint venture between Global Brands Group and
Creative Artists Agency, creating the world’s largest licensing and brand management company.
Representing globally iconic brand properties and personalities, CAA-GBG is committed to
creating brands that resonate in culture and build global businesses.
WHO WE ARE

3. WE ARE COMMITTED TO OUR CLIENTS AND TO BUILD
GLOBAL BUSINESSES THAT DELIVER TO THEIR
BRAND PROMISE
WE ARE NOT DRIVEN BY SALES BUT BY BRAND STEWARDSHIP
OUR EQUITY IS THE QUALITY OF RELATIONSHIPS WE BUILD
WITH OUR BUYERS AND OUR CLIENTS

4. We are experts in creating lifestyle brands based on
our strategic insight and understanding of the retail
and e-commerce landscape. We are committed
to providing strategic brand expansions to reach
consumers world-wide.
OUR
EXPERTISE
BRAND DNA
STRATEGY
CREATIVE INSPIRATION
RETAIL TARGETING
CULTURAL ADAPTATION
LICENSEE ACQUISITION
NEGOTIATION
PRODUCT DEVELOPMENT
MARKETING STRATEGY
TRADE LAUNCHES
RETAIL ACTIVATIONS
ROYALTY COLLECTION
CONSTANT RENEWAL
FRANCHISING
COLLABORATIONS

5. OUR GLOBAL REACH: 25 OFFICES IN 21 COUNTRIES
LOS ANGELES
MEXICO CITY SAO PAULO SANTIAGO LIMA BOGOTÁ PHILIPPINES
TOKYOTAIPEISEOULJAKARTAHONG KONGSHANGHAISINGAPOREBANGKOK
DETROIT NEW YORK BARCELONA LONDON PARIS MILAN MUNICH
ATLANTA

6. Our approach always centers on the consumer and
establishing their needs and desires before
developing a brand strategy. Our inherent understanding
of a brand’s DNA, awareness of current and future trends,
and in-depth knowledge of retail, allows us to activate
successful brand extension programs.
WHAT
WE DO
Through a 360 degree brand immersion we fully align
with the brand owner and their expectations. We get
under the skin of a brand and define its DNA.
Strong brands meet a customer’s aspiration – with
inspiration. With market insight and innovative
thinking, we develop revenue-yielding brand
strategies that become long-term assets for
our partners.
A brand’s power comes from storytelling through
touch points that are true expressions of brand DNA.
We execute brand elements that make an impression,
with tireless attention to detail and
best-in-class implementation.
IMMERSE
IMAGINE
IMPLEMENT

7. BUILDING
LONG-TERM
SUCCESS
25
600
$12.4B
$250M
100+
60+
OFFICES WORLDWIDE
STAND-ALONE STORES
2016 RETAIL SALES
IN LICENSING REVENUES
COUNTRIES SELLING
OUR PRODUCTS
DTRS

8. We are lucky enough to work with some of the best
brands in the world and we use our years of experience
to deliver globally award-winning strategic brand
solutions. We have set the benchmark in our industry
and redefined expectations.
OUR
WORK
WITH
MAJOR
BRANDS

10. CORPORA TE
BRANDS
ENTERTAIN MENT
BRANDS
CELEBRITY &
LIFESTYLE BRANDS
CELEBRITY &
LIFESTYLE BRANDS
Celebrity, fashion, and
home brands covering
fast fashion, lifestyle,
sports, luxury, and home
Brands from a range of
sectors including fashion,
auto, food, and beverage.
Long-term properties
with significant
multi-territory awareness
Movie, publishing, toy,
and social media based
brands, targeting the
children’s, teen, and young
adult markets
CORPORATE
BRANDS
ENTERTAINMENT
BRANDS

11. The new joint venture with Creative Artists
Agency, created CAA-GBG Global Brand
Management Group, the world’s largest brand
management company that combines GBG’s
worldwide brand management operation with
CAA’s extensive licensing, media, and enter-
tainment platform.
CAA represents many of the most successful
professionals working in film, theatre, televi-
sion, music, video games, sports, and digital
content.
CELEBRITY
BRANDS
Some brands are only represented on a regional or local territory basis

12. We develop outstanding brand
extension and retail direct licensing
relationships across the world for
fashion and lifestyle brands that we
either own, are in a joint venture
with, or represent.
LIFESTYLE
BRANDS
Some brands are only represented on a regional or local territory basis

13. We develop brand extension pro-
grams for leading corporate brands
covering many sectors including
automotive, lifestyle, and food and
beverage. These brands have signifant
consumer awareness and most are
represented on a global basis.
CORPORATE
BRANDS
Some brands are only represented on a regional or local territory basis

14. We work with exclusive brands that
are able to use the distribution model
on selective channels. Through CAA-
GBG, brands and distributors can
work closely together adding great
value to the product on the service
level, after sales care and client sup-
port.
BRANDS FOR
DISTRIBUTION
Some brands are only represented on a regional or local territory basis

15. We hold some of the leading
character, movie, and pub-
lishing based brands among
our clients. These brands have
extensive reach and are backed
by substantial media exposure.
ENTERTAINMENT
BRANDS
Some brands are only represented on a regional or local territory basis

16. BRAND STUDIO BRAND STRATEGY &
PROGRAM MANAGEMENT
LEGAL & FINANCE
OUR TEAMOur team consists of 265 employees across multiple practices of sales, strategy, account, design, and retail experts.
• Applies a mix of market insights and pop-cultural context to
establish a clear strategy and brand purpose
• Develops brand DNA through creative direction and
messaging pillars for the brand
• Designs brand tools such as packaging systems, look books
and brand guidelines
• Creates original and versatile brand elements that execute for
best practices in production
• Identifies opportunities to develop + grow brand presence
in key categories
• Understands competitive landscape + its effect on business
• Provides day-to-day management for existing and new licensees
for all aspects of marketing, production and distribution
• Informs Brand + Retail strategy
• Ensures licensees follow brand guidelines
• Business review, budgeting and forecasting by licensee
and category
• Financial management—payments and reporting
• Royalty tracking and auditing
• Draft deal memos and leads due diligence and trademarks
• Contract negotiation to execution
• Determines Licensee selection criteria on a category basis
• Leads all Licensee prospecting
• Leads business plan and deal point discussions with input
from all teams
• Suggests opportunistic deals case by case
• Creates sales materials and pitch decks
BUSINESS
DEVELOPMENT

17. THE PROCESS
STRATEGY
DEVELOPMENT
DESIGN
EXECUTION
BUSINESS
DEVELOPMENT/
RETAIL
DEVELOPMENT
PROGRAM
MANAGEMENT

18. OUR OFFERING PROVIDES EXCITING AND
SEAMLESS BRAND EXTENSION POSSIBILITIES FOR OUR
PARTNERS TO HELP THEM OPEN NEW MARKETS,
MIGRATE STRATEGICALLY TO THE CATEGORIES THAT
COUNT, AND ULTIMATELY REACH NEW CUSTOMERS
AROUND THE WORLD.

19. THANK YOU