Ignition is a creative agency that specializes in developing innovative ideas to help brands stand out. They believe ideas should come first and then find the best way to present them, unlike agencies constrained by predictable media choices. Their campaigns have a qualitative understanding of target consumers and effective strategic and tactical execution. Ignition has worked with many large, successful global brands across various industries and is based in Richmond, Melbourne.

2. ABOUT US
implementing ideas that
Ignition is a creative agency that specialises in devising and
ral to all that we do. Ideas that
makes brands stand out from the clutter. The idea is cent
are innovative, relevant and engaging.
Our experience is broad and services diverse. This stems from our belief that the idea
should always come first and then find the best way to present it. Unlike many agencies,
we’re not constrained by certain, predictable media choices which in itself helps our ideas
stand out.
Our campaigns always have a grounding in a qualitative unde
rstanding of our target
consumer. This is supported by a solid media strategy and
clever tactical delivery.
We have worked with many of world's largest and most successful brands in a range of
markets including retail, FMCG, automotive, cosmetics and film. Some of our clients
include Foster’s Group, Microsoft, IKEA, Motorola, Kellogg’s, National Foods and Nivea.
Ignition is based in Richmond
Melbourne.
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4. O U R W O R K
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5. Client:
Honda Australia
Brand:
ASIMO - Alive and Unplugged Tour
Media Channel:
Event Management
Location:
Nationwide
Timing:
October to December 2007
Brief:
Develop a stageshow for ASIMO that appeals to both adults and children. Develop
an overall theme for the tour to be used by all agencies that communicates Honda's
brand values to a wider audience in so doing raise ASIMO's 29% public awareness
level to more than 50% Nationally.
Solution:
Team Ignition created a world first in terms of showcasing ASIMO by creating a
touring stage show and infrastructure that was supported ATL with TV outdoor
and press and BTL with PR and local press.
R E S U LT S : Generated over $3 Million in Publicity
Created a first ever show format unprecedented
anywhere else in the world
Showed ASIMO to 38,000 people who attended the 123
shows
Achieved a 64% awareness rate from the previous 29%
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6. Type: Event Production PR Logistics Where others copy we create

7. Client:
IKEA
Brand:
IKEA (Homebush and Logan)
Media Channel:
Ambient / guerrilla marketing
Location:
Sydney and Brisbane
Timing:
2005 to present
Brief:
Devise and implement an ambient marketing activity that can be deployed close to
a new store opening to generate immediate awareness
Solution:
Developed the ‘IKEA Swing Tag’ campaign. Over 50,000 IKEA price tags of various
shapes and sizes were hung overnight for Homebush Bay Drive store opening. The
signs were hung from street furniture that had relevance to the items mentioned
on the tags.
R E S U LT S : Activity has been adopted globally by IKEA and used
as part of marketing mix for all store openings.
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8. Type: Launch Sponsorship Experiential Stunt Guerilla Event Where others copy we create

9. Client:
Foster’s
Brand:
Crown Lager
Media Channel:
Event and sponsorship leveraging
Location:
Nationwide
Timing:
September to March 2009
Brief:
Create a Crown Lager experience to leverage profile sponsorship properties
around Brownlow, Aria’s, Allan Border Medal.
Solution:
Design a brand tool kit to create a consistent and distinct Crown Lager experience
to suit each event, targeting red carpet and VIP areas.
R E S U LT S : Generated huge Kudos for the brand
Generated in excess of $800,000 in major exposure for the
through Television, Press, Online and Radio.
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10. Type: Sponsorship Experiential Design Event Where others copy we create

11. Client:
Foster’s
Brand:
Wolf Blass
Media Channel:
Event and sponsorship
Location:
Melbourne
Timing:
December / January 08/09
Brief:
To design, build and manage a luxury experiential space at the MCG Boxing Day
Test 2008 to leverage Wolf Blass’ sponsorship of the cricket.
Solution:
Working with Foster’s Sponsorship & Communications Departments, Cricket
Australia and the MCG, we designed a luxury branded space for VIP guests to the
Boxing Day Test 2008. This involved removal of 100 seats and installing custom-
built cushioned seating. The area included considerable signage in order to be
picked up by Channel 9 cameras and invited Press. On the day, full catering was
provided along with Wolf Blass goodie bags for all guests.
R E S U LT S : Publicity in excess of $900,000 including
coverage on stadium big screen, Channel 9
cross with Michael Slater interviewing guests,
Cricket Australia TV, Herald Sun and Sunday
Herald Sun, ABC and 3AW radio coverage.
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12. Type: Event Sponsorship Design Where others copy we create

13. Other cool stuff
Branded space:
:Grass-vertising
Pop up:
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14. W O R K
F R O M
T H E
S T U D I O
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15. Ignition ID was born out our need to find identity solutions for the work we were
producing on the MARKETING side of the business.
Often run as stand alone campaigns, we would produce websites, Point of sale, logo’s,
merchandise and more to support the project work we were running.
Now days Ignition ID boasts its own stable of clients covering a broad sector from:
Fashion
Sport
Lifestyle & entertainment
White Goods
Finance
FMCG
Ye l l o w G o o d s
Industrial
If you are a business with little or no online presence and identity then you need to
speak with ID
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16. There are four sides to ID:
Design Web Development
· Logo Design · Web Site Design
· Corporate branding (business cards, stationery) · Flash Development
· Art direction · XHTML / CSS development
· Signage / Corporate environments · E-commerce solutions
· Uniforms and Vehicle Livery · Domain Name Registration
· Packaging Design Development · Website Hosting
· Consulting · Web Site Maintenance & Updates
· Search Engine Optimization
· CMS Management
· Internet Marketing (e.g E-flyer)
Illustration Video Editing
Various styles including · High End Video Production
· Oils · Post Production
· Gauche · Sound Editing/Design
· Acrylic · Internet Media - Broadcast Television
· Illustrator (Vector)
· Photoshop (Raster)
· Corel Painter (Digital Painting)
· Various styles such as Comic Books, Children’s Book,
Informational.
· CAD illustration
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17. :Logo
:Web
:Corporate iD
:Logo
:Web
:Logo
:Web
:Corporat
e iD

18. .au
:www.razoraus.com
:www.camsinclair.com.au
:www.salton.com.au

19. :Freehand
:Illustrator
:Illustrator
:Photoshop
:3D (Mash up)

20. C O N T A C T
M e l b o u r n e :
17a Palmer Parade, Richmond VIC 3121
T 61 3 9427 7897
F 61 3 9425 9642
E nick@ignitionem.com.au
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