3. Who
Xotox "Award Winning Agency"
is a branding and design focused company operating for 6 years
of success and creative work serving over 100 clients spread in
8 countries: Jordan, KSA, Qatar, UAE, Iraq, Lebanon, Nigeria,
and the UK.
The company is keen to maintain a personal and customized relationship
with each and every client.
Upon participating in the Jordan Advertising Award for the first time
in 2009, Xotox won the Golden Award for the "Corporate & Public
Service Literature" category.
4. What
Xotox is specialized in complete
branding and marketing solutions.
A brand is the identity of the product, service, or business. It can
take many forms, including a name, sign, symbol, color combination
or slogan.
The word brand began simply as a way to tell one person's cattle from
another by means of a hot iron stamp. A legally protected brand name
is called a trademark. The word brand has continued to evolve to
encompass identity - it affects the personality of a product, company
or service.
Hence, branding is selecting and blending tangible and intangible
attributes to differentiate the product, service or corporation in an
attractive, meaningful and compelling way.
The company has four main departments: The Marketing Department,
Department of Creative Art, Department of Web Development, and
Department of Content Development.
Our departments generate a wide variety of services such as: brand
audit and research, brand focusing and strategy, corporate identity
and design, print media, and digital and interactive web design.
5. Talents
With our professional talents on board,
Xotox tells your company’s unique story using professional writing,
striking imagery, and state-of-the-art technology.
We start by getting to know the style of your company as well as your
particular goals for the project. Then, we start painting the whole
picture using the technical specifications as parameters and the idea
as a template in order to come up with the most striking and effective
result one can ever get.
6. What
Unlike the amateur companies,
who would simply try to make a big splashy picture forgetting the
time-honored principles which truly craft a well-made piece, Xotox
uses the classic principles to ensure not only that your project is
eye-catching but also tasteful and refined.
Simply, Xotox understands how the eye works-what pleases it, what
attracts it, and what intrigues it.
At Xotox, we completely respect the humanity of women and totally
reject abusing them so that they become cheap pieces of commodity
used brutally to promote products and services.
11. Serag
A Declination In Market Demand
"If you want to do something, do it
perfectly or do not do it at all."
Serage for "after printing services" witnessed a declination in market
demand due to weakness in product demonstration.
The difficulty of after-printing services lies in the fact that it is not enough
to demonstrate them visually using a website or brochure.
Our team decided to create a booklet, which clearly highlights all
the "after printing services" through adding the "touch" feature to
the existing "visual" feature. The team has also worked on getting an
image for each product or "printing effect" to add the "feeling" feature
to the previous two features.
Volumes of sales increased significantly.
Xotox won the Golden Award in "The Jordan Advertising Award" for this solution
12. Hayat
Hayat babies
"Great achievements require great ideas"
Our talented team came up with the idea of a giant campaign for this
important occasion, Hayat FM's second anniversary on February 13,
2008, keeping in mind that we want to present the station using its
effective image known to the community and the position it occupies
inside its listeners' hearts…
The solution was by organizing a community campaign that our team
called: Two years of life-a life for the Jordanian babies….
The campaign aimed at paying all the childbirth costs during that day
in a number of private hospitals (which sponsored the campaign) in
addition to a gift box giveaway that contains a number of special gifts
for the mothers and the infants as well. Splendid results.
13. KPMG
Recent Access to the Jordanian Market!
“If the wind will not serve,
take to the oars.”
Our team tackled this branding challenge, to present the company
in a way that protects its originality and boasts its king-size work
worldwide, by means of an interior design solution.
The idea was to decorate the company’s offices with illustrations
inspired by a combination of the history of the world economic regime
and the history of this region. We have chosen a classic style to be in
harmony with the old building and the type of the deep-rooted wooden
interior decorations. All the objects of the illustrations were taken from
reliefs and images on ancient coins and banknotes, simply because
each relief/image has its own deep-rooted, historical story.
Our solution has given KPMG Jordan a distinguished
identity that celebrates the company’s historical
success within the Levantine context.
14. Declination
in Sales!
"Drive thy business or it will drive thee"
After some strong competitors entered into the market with more or
less the same degree of quality for notebooks, the purchase decision
became dependant on the cover's look by 95%. There, ABC's sales
dropped down significantly for two years in a row.
"To double your sales or even triple them, let Xotox handles it for you"
Our solution came in the following categories of notebooks by age
groups: "Exercise" (directed to students up to Sixth graders),"College"
(teens), "University" (university students), and "Drawing" (brings
together categories 1 & 2).
The sales at ABC have witnessed a significant increase since then.
15. “Rather than thinking 'if and
when', start doing, take action,
stop talking about 'if and when'”
The national campaign has encountered a difficult challenge
represented by being the one and only Arab campaign confronting
the Zionist professional international counter-campaigns spread
Al
throughout the whole world.
We have devised a set of rules for the visual outputs to make each
element standing on its own and protect the visual identity for the
campaign as a whole. The campaign has covered a wide variety
of events and activities during a period of 9 months. We have used
a variety of advertizing techniques included, but were not limited to,
street banners…
The campaign succeeded to convey its message in an obvious way
in spite of the dreadful counter-campaigns.
The National Campaign Celebrating al-Quds Capital of Arab Culture 2009
The General Taste for the Target Audience and Clients.
16. Naming
&
Naming Client
Creative Writing Cases
Hayat Fm Umra campaign
Lebanese snacks restaurant
O minus Marketing Agency
Archwood Architectural Woodwork
Waseela integrated Intergrated Telecommunication
telecommunication solutions. Solutions
“Create your own visual style... The Group:
The Scheme, The Canal,
A group of Media-related
Companies
let it be unique for yourself and The Firm, The Story
yet identifiable for others.” SASCOM
Petrochemicals and construction
materials manufacturer
Naming Q light Film making company
A well-crafted name is the guardian of any successful brand. It should
reflect all aspects the brand stands for; customer experience, market
insights, strategic thinking and creativity.
Sloganeering Function
Sloganeering
Well-designed slogans have a very strong impact on your target Osool Training & Consulting
audience. Thus, a striking, memorable slogans could help your : Arwa printing press
business stand strong.
Business never waites. ABC for Office
We have successfully crafted brand names/slogans for many
Building as literiture. Babel Contracting co.
well-established business brands in the region.
Grow it your way. Nora Gardens
Safe landing Real Estate Ad Concept
17. GCE
Strengthening customer relations
and staying close to clients.
Website
As the World Wide Web represents one of the most reliable gates to
success in business nowadays, GCE wanted to stay updated and
become even closer to their clients in the Jordanian market as well as
the regional market.
Xotox made it possible for GCE to launch their new electronic gate:
(www.gce.com.jo). This new service makes it easier for the clients to
stay in touch with any new products or services that the company
provides. It also represents a channel of communication between
the company and its clients.
This gigantic website was executed on schedule by our talents on board.
19. Seha TV
Seha Ads
Seha TV Network, a healthcare TV channel, wanted an advertisement
that reflects the idea of a life full of health and happiness with Seha.
Our team came up with this idea, where circularity refers to the life cycle
and the natural green color to the green, clear nature.
Problem solved!
20. Character
Que is a cartoon character
that we created for GCE,
a Jordanian company specialized in electronics. We thought about
this solution on the ground that attaching the company’s slogan with
a cartoon character could maximize the loyalty of the customers
for the company. This also could strengthen the ties between the
consumer and the company through such a lovely cartoon character.
This new advertising character will convey the message that the
company is not only a service provider but also a reliable source of
useful information as Que will pass a new piece of information related
to the world of technology on a weekly basis. Such a solution goes
in harmony with the company’s general attitude, where GCE is
a professional voice in the world of technology in Jordan since 1985.
21. Arwa
Arwa New Concept
Arwa Printing House, a deep-rooted printing company in the Jordanian
market, demanded a new concept that combines their long history in
the industry with the fact that they own the latest technologies and
most advanced German printing machines in the Middle East.
Our solution came in the form of an abstract interior design idea
representing the timeline of printing and publishing, starting from
the primitive printing techniques up to the latest technologies in
the industry.
22. The
Group Xotox,
Home Of Logo Design
The Group Logo Design
The Group, a mass communication group combining four daughter
firms, wanted a logo representing the whole group as well as a separate
logo for each daughter firm in a way that all the logos relate to the
mother company logo.
Our creative team came up with the idea of a pyramid-shape logo
representing the group as a whole. The logo consists of four logos
that represent the four daughter companies. The group's logo is made
up by combining the four separate logos in a way that (1) represents
the activities of each one of the daughter companies and (2) show
the strong connection between the four companies and their mother
company; the Group.
Xotox takes pride in naming all the Group's daughter companies.
AFTER PRINTING SERVICES
INTRENATIONAL HOLDING
Orient
Internacional
Imp. Exp. Ltda.
23. Our Clientele
KSA IRAQ UAE JORDAN
- 1st paintball - Al-Tafaweq - Al Fursan Food Stuff - ABC 4 Office - Food Time - Nawras Media
- Abu Ali - Ard Al-‘Ataa - Al Ghurair Commodities - Ahment altarawneh co - GCE - NMC New Media Center
- Al-Eid Stables - Fire King - Al-Fursan - Al-Quds Forum - Geracia - Nuql Group
- Alitco - Future City - Amoun - Alseraj al-Muneer - Hajjer - Obaido
- AMASA - Haditha Tower - Gulf Dura - Aman - Hayat Mall - Osool Training
- Archwood - Lagash - Mobasher Press - Amlak - ICDL - Prestige travel
- Bishil - Tawasul - Prestige - Arwa - Injaz - Q-light
- Decor & more - Waseela - Asronyeh - Investment House - Rahati
- Floor & moor - BAA - Izhiman Coffee - Saife contracting
- Islamic Press League LEBANON Bunat al-Ghad Academy - JCS - Sajeh Snacks Restaurant
- Jura contracting
- Al-zaytonah
UK - Babel - Jo NAV - Sarh
- Jura holding - Beth Press - Jordan Chalk - Serage
- Nora gardens Studies Center - Arab International Campaign - Children World - Jordanian Engineers - Shatha TV
- Sascom - Al-quds International For The Construction Of Gaza - Civil Campaign for Association - Sho'a'a Training
- Seha mall Institution - Oig Celebrating AL-QUDS - Juman for Educational - Tamdean
- Seha TV as the Arab Capital Investment - Tandoor
- Story Media
- The Group mass QATAR NIGERIA of Culture
- Dar al-Idara
- Juton
- K&F
- Tazaj – Restorant (MENA)
- UNICEF
communication - Dar al-Safwah - KPMG - Universal Kitchen
- Q-square - Zabtex
- Wistarea world - DB International - Ma'ani - Universal Paints
- Sahab
- Fact - MAP Architecture - World Plastic
- Smart Brains
- Finvo - Mayar Schools - Zarqa' University
- Food City - Mirsalcom
