These slides will show you how to:
• Discover and plan your most effective marketing mix.
• Compete better by profiling your competitors.
• Shape your strategy with a SWOT analysis.
• Connect better with segmentation and targeting strategies.
Social media is a brand building platform. Somewhere to converse with your customers. One click away from a sale. A sale you are in control of. So, why do so many business owners still treat it as a secondary marketing function?
Here Vista PR reveals the latest behaviours and the power of this often untapped sales channel.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
6 facebook experiments worth trying in 2021Falcon.io
2.8 billion monthly active users are on Facebook. Of those, 1.3 billion of which call Messenger home. There’s a lot to keep up with if businesses want to fully leverage everything the largest social network has to offer. Yet, many marketers still face four key challenges: unclear market learnings, decreased marketing spend, inconsistent consumer engagement, and shifts in mindshare. We looked across the past year and reviewed today’s winning strategies to collect the right guidance and resources to help you conquer these roadblocks. Facebook/Messenger joins us live on air to zoom into six experiments you can try as we all approach 2021's mid-year review.
Social media is a brand building platform. Somewhere to converse with your customers. One click away from a sale. A sale you are in control of. So, why do so many business owners still treat it as a secondary marketing function?
Here Vista PR reveals the latest behaviours and the power of this often untapped sales channel.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
6 facebook experiments worth trying in 2021Falcon.io
2.8 billion monthly active users are on Facebook. Of those, 1.3 billion of which call Messenger home. There’s a lot to keep up with if businesses want to fully leverage everything the largest social network has to offer. Yet, many marketers still face four key challenges: unclear market learnings, decreased marketing spend, inconsistent consumer engagement, and shifts in mindshare. We looked across the past year and reviewed today’s winning strategies to collect the right guidance and resources to help you conquer these roadblocks. Facebook/Messenger joins us live on air to zoom into six experiments you can try as we all approach 2021's mid-year review.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
If you're using FaceBook ads, you're likely overpaying for traffic.
I often see failing campaigns that are only a few tweaks away from becoming profitable. http://mediabuyerassociation.com/free-media-buyer-membershipv2/
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
10 Communication Strategies You're Still not Getting RightWishpond
Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind.
Are you or your business falling victim to any of these 10 business communication errors?
Kevin Bates, WooThemes Facebook Power Boosting March 2015 Webinar
@ThueLMadsen #KISSwebinar Tweet Us!
Today’s PresenterKevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns. Thue Madsen – KISSmetrics.
What To Expect
Why Boost Your Posts?
Organic Reach Keeps Dropping Source: Ogilvy 0% 3% 6% 9% 12% 2013 2014 2015 Organic Reach
What Is Power Boosting?
The Power Editor
Regular Boosts 1. Limited Targeting 2. Limited Metrics
Power Boosts 1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels
The Exact Process I Follow To Power Boost
1 Part One: Targeting 2 Part Two: Campaign 3 Part Three: Measurement You’re Going To Learn…
Targeting The Perfect Audience For Your Content 1
1 Interest Targeting 2 Custom Audiences 3 Lookalike Audiences Audience Types
Relationship Targeting Moving people through the funnel with the right content types. Audience Types Content Types Know Look-a-Like Audience Interest Targeting Blog Posts Like Website Custom Audiences Opt-In Pages Trust Email List Product Offers Targeting
Interest Targeting What are your prospects interested in? Targeting
Website Custom Audiences Create target audiences for your content based on behavior. Targeting
Website Custom Audiences Use URL matching to create target audiences. Targeting Blog Categories URL Custom Audience Food & Drink /food-and-drink/ Foodies Politics /politics/ Politics Real Estate /real-estate/ Real Estate
Lookalike Audiences Create target audiences for your content based on… Targeting
Campaign How To Setup Your Boost Campaign 2
Boost Campaign Structure How to set up your campaign. Campaign Setup Campaign Ad Sets Ads Boosts Interest Targeting Blog Post Website Custom Audience Opt-In Page Email List Custom Audience Offer Page
Campaign Campaign Setup
Ad Sets Campaign Setup
Audience Campaign Setup
Posts Campaign Setup
Conversion Pixels Campaign Setup
Measurement Key Metrics For Measuring Campaign Performance 3
Custom Reports Measurement
Custom Reports Measurement
What To Do Now
1 A Post 2 An Audience 3 A Conversion Pixel
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social MediaMannix Marketing, Inc.
Would you like to draw a crowd to your next event or conference? Or are you a hotel looking to host more events at your venue? Leverage the power of social media! Social media is a powerful marketing tool for building buzz around your event or venue. In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing will share actionable tips that will help you get your events sold out in no time.
In this presentation you will learn:
• How to create engaging content before, during and after your event
• Tools to create killer social media images (with little to no design skills!)
• How to create contests
• How to increase website visits and leads
• Leveraging influencers
• Advertising on social media
• Successful case studies
• Tips, tools, tricks and more!
Amberly Rundell is a Digital Marketing Strategist at Mannix Marketing Inc., a full service internet marketing and web design company located in Glens Falls, NY. With 10+ years of experience in internet marketing strategy, SEO and Social Media Marketing, Amberly is an expert in helping businesses of all sizes find greater exposure on the web, attract quality leads and turn their fans into loyal customers.
Not only has she worked with major brands such as Walt Disney World, Six Flags and Hilton, her work for clients has been recognized by prominent industry publications. Her high energy and passion for teaching social media is evident in each every presentation she gives. Her goal is simple: to inspire and educate her audience with valuable tips that they can put into action right away!
Looking for a Social Media Speaker for your next event? Contact Amberly Rundell at (518) 743-9424.
www.mannixmarketing.com
Nonprofit organization Comic Relief was in need of an effective way to track and monitor its biggest campaign, Red Nose Day 2015. Its aim was to understand and measure the impact on reach and sentiment of influential celebrities. Red Nose Day is one of the biggest charity events in the UK which runs every two years.
Social Media Success in 2014 is a huge resource for many social media platforms in today's marketing world.
There are many hotlinks inside to tools that will help you manage your social media presence doing more with less effort and time!
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Why Social Media Matters in an Economic DownturnEric Anderson
Can social media marketing channels provide an antidote to eroding consumer loyalty in an economic downturn? This presentation examines that question and offers 5 practical ways marketers can improve the efficiency of their marketing through social media.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
What is Social Media Marketing? What different consumers are presented in the web, which strategies are common, which goals to reach via Social Media and what is the overall value? In my Social Media Basics presentation I summed up some basic key facts about the basics of social media marketing.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
If you're using FaceBook ads, you're likely overpaying for traffic.
I often see failing campaigns that are only a few tweaks away from becoming profitable. http://mediabuyerassociation.com/free-media-buyer-membershipv2/
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
10 Communication Strategies You're Still not Getting RightWishpond
Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind.
Are you or your business falling victim to any of these 10 business communication errors?
Kevin Bates, WooThemes Facebook Power Boosting March 2015 Webinar
@ThueLMadsen #KISSwebinar Tweet Us!
Today’s PresenterKevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns. Thue Madsen – KISSmetrics.
What To Expect
Why Boost Your Posts?
Organic Reach Keeps Dropping Source: Ogilvy 0% 3% 6% 9% 12% 2013 2014 2015 Organic Reach
What Is Power Boosting?
The Power Editor
Regular Boosts 1. Limited Targeting 2. Limited Metrics
Power Boosts 1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels
The Exact Process I Follow To Power Boost
1 Part One: Targeting 2 Part Two: Campaign 3 Part Three: Measurement You’re Going To Learn…
Targeting The Perfect Audience For Your Content 1
1 Interest Targeting 2 Custom Audiences 3 Lookalike Audiences Audience Types
Relationship Targeting Moving people through the funnel with the right content types. Audience Types Content Types Know Look-a-Like Audience Interest Targeting Blog Posts Like Website Custom Audiences Opt-In Pages Trust Email List Product Offers Targeting
Interest Targeting What are your prospects interested in? Targeting
Website Custom Audiences Create target audiences for your content based on behavior. Targeting
Website Custom Audiences Use URL matching to create target audiences. Targeting Blog Categories URL Custom Audience Food & Drink /food-and-drink/ Foodies Politics /politics/ Politics Real Estate /real-estate/ Real Estate
Lookalike Audiences Create target audiences for your content based on… Targeting
Campaign How To Setup Your Boost Campaign 2
Boost Campaign Structure How to set up your campaign. Campaign Setup Campaign Ad Sets Ads Boosts Interest Targeting Blog Post Website Custom Audience Opt-In Page Email List Custom Audience Offer Page
Campaign Campaign Setup
Ad Sets Campaign Setup
Audience Campaign Setup
Posts Campaign Setup
Conversion Pixels Campaign Setup
Measurement Key Metrics For Measuring Campaign Performance 3
Custom Reports Measurement
Custom Reports Measurement
What To Do Now
1 A Post 2 An Audience 3 A Conversion Pixel
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social MediaMannix Marketing, Inc.
Would you like to draw a crowd to your next event or conference? Or are you a hotel looking to host more events at your venue? Leverage the power of social media! Social media is a powerful marketing tool for building buzz around your event or venue. In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing will share actionable tips that will help you get your events sold out in no time.
In this presentation you will learn:
• How to create engaging content before, during and after your event
• Tools to create killer social media images (with little to no design skills!)
• How to create contests
• How to increase website visits and leads
• Leveraging influencers
• Advertising on social media
• Successful case studies
• Tips, tools, tricks and more!
Amberly Rundell is a Digital Marketing Strategist at Mannix Marketing Inc., a full service internet marketing and web design company located in Glens Falls, NY. With 10+ years of experience in internet marketing strategy, SEO and Social Media Marketing, Amberly is an expert in helping businesses of all sizes find greater exposure on the web, attract quality leads and turn their fans into loyal customers.
Not only has she worked with major brands such as Walt Disney World, Six Flags and Hilton, her work for clients has been recognized by prominent industry publications. Her high energy and passion for teaching social media is evident in each every presentation she gives. Her goal is simple: to inspire and educate her audience with valuable tips that they can put into action right away!
Looking for a Social Media Speaker for your next event? Contact Amberly Rundell at (518) 743-9424.
www.mannixmarketing.com
Nonprofit organization Comic Relief was in need of an effective way to track and monitor its biggest campaign, Red Nose Day 2015. Its aim was to understand and measure the impact on reach and sentiment of influential celebrities. Red Nose Day is one of the biggest charity events in the UK which runs every two years.
Social Media Success in 2014 is a huge resource for many social media platforms in today's marketing world.
There are many hotlinks inside to tools that will help you manage your social media presence doing more with less effort and time!
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Why Social Media Matters in an Economic DownturnEric Anderson
Can social media marketing channels provide an antidote to eroding consumer loyalty in an economic downturn? This presentation examines that question and offers 5 practical ways marketers can improve the efficiency of their marketing through social media.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
B2B buyers are increasingly influenced by social, mobile, and other digital channels. This presentation shows why B2B companies should adopt digital strategies in order to nurture leads along the buyer path and enable dialogue for their sales teams.
What is Social Media Marketing? What different consumers are presented in the web, which strategies are common, which goals to reach via Social Media and what is the overall value? In my Social Media Basics presentation I summed up some basic key facts about the basics of social media marketing.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Instagram Marketing Working With Influencers To Increase Business Reach Power...SlideTeam
Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
Creating an Inbound Marketing Strategy that SticksGYK Antler
You've just wrapped up the finishing touches on a wonderful piece of content you created and – click – it's live. You publish the link across various social networks and wait for the views your content deserves... but it never comes.
Does this sound familiar?
The problem is that the social channels you're promoting to, are the same places everyone else is. It's a crowded space where everyone's fighting for the same real estate. So crowded in fact, that often times a status update can become buried under newer updates within minutes, heck, sometimes even seconds after publishing.
This is a common problem marketers face, and the ultimate challenge is – how do we make our content stick?
Adding longevity to content is the ultimate challenge. The smaller your community is, the tougher you'll find it is to get that initial bit of traction needed.
This is a SlideShare I've put together outlining the problem, and the one thing that'll help you get it over the hump. I've also included examples of companies who've learned how to add longevity to their content, ultimately increasing visibility, and driving a call-to-action.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Connecting Social to Dollars: Proving Marketing ROI Through Enterprise Social...Brandwatch
Proving ROI has been the marketer’s white whale for as long as marketing has existed. Social media’s relatively recent addition to the mix has resulted in more data and metrics – but actually tying your marketing activities and investments to dollar outcomes has remained elusive.
That’s where Enterprise Social Intelligence come into play.
Read our slides where we explain the concepts behind Enterprise Social Intelligence and share how innovative organizations are using its four components to:
- Get fast, reliable, insightful answers from social data into which marketing activities and investments create the best dollar returns
- Provide tailored, proactive answers and insights to thousands of internal stakeholders, across multiple departments and lines of business
- Use social and non-social data to highlight and visualize dollar outcomes and returns to help marketers better prove ROI
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
The Akron chapter of the American Advertising Federation and Canton Advertising Federation jointly present a professional development seminar on measuring social media success. Featured speaker Bill Balderaz, founder of Columbus-based Webbed Marketing, will discuss how businesses and marketing, advertising and PR professionals can associate hard results with social media campaigns. His topics will include: Determining the value of social media and understanding its metrics, Integrating social media campaigns and business goals and Determining social media ROI and helping clients select the right tools to measure it.
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
Social Media Disclosure: Why It Matters Carol Fowler
While most consumer reviewers are honest and transparent, more bloggers and other social media professionals are increasingly posting content to cater to advertisers; and more advertisers are using content marketing and social media platforms to spread their brand message. When do you know the message is really a commercial? In this Power Point, prepared for Social Media Week Chicago, September 2013, Vice President of Content for Viewpoints.com. Carol Fowler explains the issues and gives the warning signs that content may not be as genuine as it seems. Viewpoints uses clear disclosure to let its audience know what is ad-sponsored. Carol gives examples of recent uses on Viewpoints.
Similar to Strategize for Success with the Vocus Marketing Consulting Team (20)
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
100,000 Canadians is a Huge Sample Size …
In 2015 we monitored social media mentions about the federal budget release and found that 100,000 Canadians engaged in the conversation. We’re doing it again this year to find out what they think about Prime Minister Justin Trudeau’s debut budget. Join us to learn how to monitor events like this yourself in real time and pull actionable insights your team needs.
Register today to find out:
-Why social media makes a great focus group
-How to collect and scrub social data for insights analysis
-How news media impacts a social conversation
-What makes the difference between a viral comment and a
dud
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
The answer is strong, strategic communication.
Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.
See how you can:
- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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https://skyeresidences.com/near-by-attractions/
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https://skyeresidences.com/queen-suite-with-sofa-bed/
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https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
Strategize for Success with the Vocus Marketing Consulting Team
1. Strategize for Success
With the Vocus Marketing Consulting Team
Speaker: Rebecca Bredholt
Marketing Consultant Manager
2. Today’s Webinar Outline
1. Knowing the customer/client
2. Knowing the competitor
3. Knowing the business
4. Shaping the strategy
a. Marketing Mix
b. Tips
Tweet with us: @VocusConsultant #VocusWebinar
3. Rebecca Bredholt
Marketing Consultant Manager
• Facilitated successful client features in major media outlets like
Forbes, CNN.com, the Shopping Network, and The Hollywood
Reporter, and others.
• Prior to joining Vocus in 2006 she launched more than 18 award-winning
magazines, oversaw the editorial departments of four national
publications, and served as an editor for several online consumer
magazines.
• She also served as a Web correspondent to cover interest pieces from
Japan, South Africa, and Ukraine.
• She started her career at a local NBC news affiliate, went on to publish
more than 200 printed articles covering a wide variety of topics such as
personal finance, graphic design, travel, fashion, and the film industry.
• Rebecca was featured in Jean Chatzky’s Forbes for Women magazine in
2001 and again in Orlando Magazine in 2006.
Tweet with us: @VocusConsultant #VocusWebinar
4. “All men can see these tactics
whereby I conquer,
but what none can see
is the strategy
out of which victory is evolved.”
̶ Sun Tzu
Tweet with us: @VocusConsultant #VocusWebinar
5. How do I get here?
Market your business in a way that shows you understand your customer’s life.
Tweet with us: @VocusConsultant #VocusWebinar
7. Knowing the Audience
Target Persona 1
Demographics of your ideal
client.
Age
Location
Gender
Income level
Education level
Marital or family status
Occupation
Ethnic background
Psychographics of your ideal
client.
Personality
Attitudes
Values
Interests/hobbies
Lifestyles
Behavior
Maslow’s Hierarchy Rank
Tweet with us: @VocusConsultant #VocusWebinar
8. Knowing the Audience: Segmentation
Geographic segmentation
- Based on geographic area
- Continent
- Country
- Time-zones
- State
- County
- Zip code
Tweet with us: @VocusConsultant #VocusWebinar
9. Knowing the Audience: Segmentation
Product-user segmentation
- B2C marketing
- Divided by product usage or
the consumption pattern
of a product, service or brand
Tweet with us: @VocusConsultant #VocusWebinar
10. Knowing the Audience: Segmentation
Lifestyle segmentation
- B2C marketing
- Divided by consumers’ lifestyle
- Values and Beliefs
- Attitudes
- Perceptions
- Leisure activities
- Interests
Tweet with us: @VocusConsultant #VocusWebinar
11. Knowing the Audience: Segmentation
Positive market segmentation:
- B2B marketing
- Divided by industry or the
public/ private sector
Tweet with us: @VocusConsultant #VocusWebinar
12. Knowing the Audience
Niche/concentrated marketing
- Targeting one particular, well-
defined group of customers
(a niche) in a small segment
or sub-segment
Tweet with us: @VocusConsultant #VocusWebinar
13. Knowing the Audience
Differentiated marketing
- Targeting each segment with
a product that has its own
marketing message
- Designed to match the needs
of the consumers within the
segment
Tweet with us: @VocusConsultant #VocusWebinar
14. Knowing the Audience
Undifferentiated marketing
- B2C marketing
- Selling a single product to the
whole market
- Assuming that customers’ needs
are very similar if not identical
in all market segments
Tweet with us: @VocusConsultant #VocusWebinar
16. Knowing the Audience
Twitter
More than 555 million users
Best tool for interacting in real time
57% Female, Mostly 26-34 years
old, Some College, Income $25-$48k
Tweet with us: @VocusConsultant #VocusWebinar
17. Knowing the Audience
LinkedIn
More than 150 million users
57% Female, College
Degree, Mostly 26-34/35-44
years old, Income $50-
$74k/$75-99k
Tweet with us: @VocusConsultant #VocusWebinar
21. Knowing the Audience
Tweet with us: @VocusConsultant #VocusWebinar
What do they
look like?
Where do
they work?
What did
they study?
Where they
live?
25. Knowing the Competition
When doing competitor
profiling, make sure you’re comparing
apples to apples. Too many business
owners compare their business to a
brand totally outside their industry.
Tweet with us: @VocusConsultant #VocusWebinar
26. Knowing the Competition
Once you’ve found 2 or 3 competitors…
1. Do a SWOT analysis on them
Tweet with us: @VocusConsultant #VocusWebinar
27. Knowing the Competition
Once you’ve found 2 or 3 competitors…
1. Do a SWOT analysis on them
2. Find out exactly what their resources are
Tweet with us: @VocusConsultant #VocusWebinar
28. Knowing the Competition
Once you’ve found 2 or 3 competitors…
1. Do a SWOT analysis on them
2. Find out exactly what their resources are
3. Figure out their marketing approach
1. What is their unique selling proposition
2. Sign up to receive their emails
Tweet with us: @VocusConsultant #VocusWebinar
29. Knowing the Competition
Once you’ve found 2 or 3 competitors…
1. Do a SWOT analysis on them
2. Find out exactly what their resources are
3. Figure out their marketing approach
1. What is their unique selling proposition
2. Sign up to receive their emails
4. Know their online presence
1. What keywords do they target?
2. What is their site traffic?
3. What Calls to Action do they use?
4. What forms of “Link Bait” do they use?
5. What is their website structure?
Tweet with us: @VocusConsultant #VocusWebinar
30. Knowing the Competition
• Name 1 Competitor:
• Name 1 of their strengths:
• Name 1 of their weaknesses:
• What is their main product or service?
• How many resources do they have? (human resources, financial resources, etc.)
• What marketing tools are they using?
• What type of content are they publishing online?
• What is their online presence like?
– Their website?
– Their blog?
– Their social pages?
– Their advertisements?
– Their emails?
– Their media coverage?
Tweet with us: @VocusConsultant #VocusWebinar
33. Knowing the Competition
PA stands for Page Authority.
The highest score is
100, usually reserved only for
.gov pages.
Wikipedia pages are likely to
rank in the 90’s.
Tweet with us: @VocusConsultant #VocusWebinar
34. Knowing the Competition
Coffee – Wikipedia
PA: 91
Green Mountain Coffee
PA: 77
Peet’s Coffee & Tea
PA: 71
Tweet with us: @VocusConsultant #VocusWebinar
35. Knowing the Competition
DA stands for Domain
Authority.
It’s the predictive ranking
strength of the entire
domain versus PA which
just ranks the strength of
individual pages.
Tweet with us: @VocusConsultant #VocusWebinar
36. Knowing the Competition
Coffee – Wikipedia
DA: 100
Green Mountain Coffee
DA: 72
Peet’s Coffee & Tea
DA: 75
Tweet with us: @VocusConsultant #VocusWebinar
38. The Brand (a quiz)
On a scale of 1-5, with 5 being the best, how
would you rank your business in terms of…
Brand Awareness? (how many searches for your brand happen each month?)
Brand Recognition? (how many fans/subscribers do you have?)
Brand Reputation? (how many bad reviews are online?)
Customer Loyalty? (how many repeat customers? How many brand ambassadors?)
Customer Satisfaction? (how many user reviews? How many positive surveys?)
Tweet with us: @VocusConsultant #VocusWebinar
39. Knowing the Business
Vision & Mission Statement – Chipotle
FB Graph API = "mission": "Building a better world, one burrito at a time."
What do you do for people? (not businesses, people)
What is your Unique Selling Proposition?
“You get fresh, hot pizza delivered to your door in 30 minutes or less
— or it’s free.”
Why would those people choose your business over your competition?
Sometimes it’s the way the brand advertises itself. Just look at Target vs.
Wal-Mart.
Tweet with us: @VocusConsultant #VocusWebinar
44. Shaping the Strategy
Common pitfalls of new businesses: I want sales without spending any time.
Tweet with us: @VocusConsultant #VocusWebinar
45. Shaping the Strategy
Common pitfalls of old businesses: I don’t believe in the internet.
Tweet with us: @VocusConsultant #VocusWebinar
46. Shaping the Strategy
Success for my business starts with _________ (website
visitors, emails, a phone call, foot traffic, etc.)
We’ve made sure that our ______ (website visitors, email
subscribers, phone callers, in-store visitors, etc.) are 100%
satisfied with their experience and we’re ready to bring in
more new ones.
No? ……(awkward pause here)
Let’s set some key performance indicators based on how
we can help your business bring in leads.
Tweet with us: @VocusConsultant #VocusWebinar
47. Shaping the Strategy
Sample Goal & Sample Measurement
Raising brand awareness?
Get 10x more Social Shares in 1 quarter.
Establishing thought leadership?
Get 10x more media interviews this month.
Converting visitors into buyers?
Reduce bounce rates by 25% this week.
Turning customers into brand ambassadors?
Double customer service efforts/ give-aways or surprise 3 fans with a
special treat this quarter.
Tweet with us: @VocusConsultant #VocusWebinar
49. Shaping the Strategy
Develop a Positioning Strategy.
“We are Ladies and Gentlemen serving Ladies and Gentlemen.”
Tweet with us: @VocusConsultant #VocusWebinar
51. Shaping the Strategy
Develop a Positioning Strategy.
Matthew Mullenweg,
founding developer
WordPress
Personal Shopper – Too busy
lounging on the beach to do all
your own shopping? Let your
personal shopper do it for you!
Tweet with us: @VocusConsultant #VocusWebinar
57. Creating the Marketing Mix
"It is in brands' best interest to use social media to funnel
consumers into their traditional, owned marketing channels
to extract the most value." - PRDaily.com
Tweet with us: @VocusConsultant #VocusWebinar
58. Tips
Google gets 2.5 billion page views per day & 1 of 3 mobile
searches has a local intent, according to Google.
Once you know what you want to sell and to whom you want to sell it.
1. Make sure your website can be found & appeals to your audience.
2. Create ads that link to your website & match other messaging.
3. List your address with Google+, and others.
4. Create a social page on sites where your target audience exists.
5. List your menu, coupons, offerings, ,etc. on trustworthy directory sites.
6. Get happy customers to review your products online.
7. Send media pitches that relevant and timely.
8. Log into Google Analytics and review your numbers.
Tweet with us: @VocusConsultant #VocusWebinar
59. Tips
Businesses must
• have a current marketing plan
• have a narrative
• know their audience
• be present where their audience is present
• have a mobile website
• have subscribers
• know what they don’t know
Tweet with us: @VocusConsultant #VocusWebinar
60. “Over 40% say corporate website, social networking,
and digital advertising are key to marketing success.”
-- Gartner Research Center,
U.S. Digital Marketing Spending Report 2013
“Nine out of 10 adults access social media at least once a month.”
-- Mashable
“Implementing Tactics without a Strategy...
It's also why so many people fail at marketing in general.”
-- Search Engine Journal
“Marketers need to learn where their consumers are and
then create a presence there.”
-- PRDaily.com
Tweet with us: @VocusConsultant #VocusWebinar
Too many businesses keep starting with their agenda first. So I’m going to turn marketing strategy on its head. I still believe in the marketing pillars, I’m just going to show them to you differently. Now, there are 3 things you need to know so you can shape the best strategy. Sometimes when you go into battle you have to know where you want to end up. In this case, you want to end up with the customer/client. As you go into battle to win them, you need to know the lay of the land, which is why the upcoming infographic is important. And it’s important to know your own equipment really well (what’s your manpower & what’s your fire power). Take an honest look at your own strengths and weaknesses, because from that, you’ll create a realistic strategy for success in the battlefield.
In traditional marketing, professionals had to be good at math. And they had to have a design team, or be able to do the brand designs themselves. Digital marketing today means one person (usually), needs to be adept at math, technology, psychology and creative. The answer may be simple, but actually doing this is really hard.
George Washington was actual a surveyor. He loved cartography. “Between 1747 and 1799 Washington surveyed over two hundred tracts of land and held title to more than sixty-five thousand acres in thirty-seven different locations.” - http://memory.loc.gov/ammem/gmdhtml/gwmaps.html. The landscape has changed. Many of you have probably felt the shift and wondered what was going on. Traditional Marketing was all about the business. Digital Marketing is all about the customer. What the customer is doing on their mobile device and desktop….things the business has no control over….
Psychographics are the values and moral code of your client. Demographics describe the common characteristics of the target audience of a particular market segment, such as age and income. Psychographics are the attitudinal traits people exhibit in their approach to life. Because both sets of attributes have an impact on buying behavior, both should have an impact on how you package, price and communicate your product or service for each market segment. These will be used to created your Target Personas. You’re also going to want to know if these people are influenced by reviews written by other users. Are they influenced by traditional media? Are they influenced solely by impressive websites?
Market segmentation is the process of splitting (potential) sales targets in a market into different groups or segments. The targets within these segments should share similar level of interest and a comparable set of needs that can be satisfied by a distinct marketing proposition. Some of the main types of segmentation strategies are listed here.
Market segmentation is the process of splitting (potential) sales targets in a market into different groups or segments. The targets within these segments should share similar level of interest and a comparable set of needs that can be satisfied by a distinct marketing proposition. Some of the main types of segmentation strategies are listed here.
Market segmentation is the process of splitting (potential) sales targets in a market into different groups or segments. The targets within these segments should share similar level of interest and a comparable set of needs that can be satisfied by a distinct marketing proposition. Some of the main types of segmentation strategies are listed here.
Market segmentation is the process of splitting (potential) sales targets in a market into different groups or segments. The targets within these segments should share similar level of interest and a comparable set of needs that can be satisfied by a distinct marketing proposition. Some of the main types of segmentation strategies are listed here.
Market segmentation is the process of splitting (potential) sales targets in a market into different groups or segments. The targets within these segments should share similar level of interest and a comparable set of needs that can be satisfied by a distinct marketing proposition. Some of the main types of segmentation strategies are listed here.
You target several market segments with offers tailored to each of the segments. Market segmentation is the process of splitting (potential) sales targets in a market into different groups or segments. The targets within these segments should share similar level of interest and a comparable set of needs that can be satisfied by a distinct marketing proposition. Some of the main types of segmentation strategies are listed here.
This strategy is based on the assumption that, with respect to the product in question, customers’ needs are very similar if not identical in all market segments.Market segmentation is the process of splitting (potential) sales targets in a market into different groups or segments. The targets within these segments should share similar level of interest and a comparable set of needs that can be satisfied by a distinct marketing proposition. Some of the main types of segmentation strategies are listed here.
Once you know how you’re going to target your market, you need to know where to target them. This chart shows where certain markets spend some of their time. Psychographics are the values and moral code of your client. Demographics describe the common characteristics of the target audience of a particular market segment, such as age and income. Psychographics are the attitudinal traits people exhibit in their approach to life. Because both sets of attributes have an impact on buying behavior, both should have an impact on how you package, price and communicate your product or service for each market segment. These will be used to created your Target Personas.
Once you know how you’re going to target your market, you need to know where to target them. This chart shows where certain markets spend some of their time. Psychographics are the values and moral code of your client. Demographics describe the common characteristics of the target audience of a particular market segment, such as age and income. Psychographics are the attitudinal traits people exhibit in their approach to life. Because both sets of attributes have an impact on buying behavior, both should have an impact on how you package, price and communicate your product or service for each market segment. These will be used to created your Target Personas.
Once you know how you’re going to target your market, you need to know where to target them. This chart shows where certain markets spend some of their time. Psychographics are the values and moral code of your client. Demographics describe the common characteristics of the target audience of a particular market segment, such as age and income. Psychographics are the attitudinal traits people exhibit in their approach to life. Because both sets of attributes have an impact on buying behavior, both should have an impact on how you package, price and communicate your product or service for each market segment. These will be used to created your Target Personas.
This is from city-data.com. That site provides all this data about the people who live in Ithaca, NY, but they have this data on all major US cities. The median age is 22, so marketing retirement planning in Ithaca is probably not a wise move. You might be laughing, but companies have wasted money and resources not thinking these very simple things through. Or they are suffering from a delusion that college kids care about planning for retirement. They don’t. Don’t try to make them. There are also don’t appear to be many toddlers living here, so opening up a children’s clothing store (especially if you can’t compete with Amazon’s prices) might not be the best idea. Further research would be needed. This is just a surface guess.
This is from our FB insights page & viewing the people who have like our FB page.
This is from our FB insights page & viewing the people who have like our FB page.
This is from our FB insights page & viewing the people who have like our FB page.
Thanks to PC Mag for the infographic….The strategy behind Android marketing tactics has been undifferentiated with a lifestyle segmentation. Not everyone would say this is working for them.
The strategy behind this clothing designer’s tactics has been niche marketing using a lifestyle segmentation.
It’s not just knowing where they are online either. Know where they are physically throughout their day: http://www.youtube.com/watch?v=fGaVFRzTTP4 - Tesco set up these screens in metro stations so that commuters could buy their groceries on their way home from work using their mobile phones. What are 2 things Tesco knew about their target customer? 1. They knew most of their shoppers used the metro. 2. They knew most of their shoppers always had their mobile phones with them. And I guess 3. They knew their shoppers would want to eat food for dinner. They also knew their shoppers psychographics – they would feel 100% comfortable ordering produce online from Tesco without picking it out themselves. That’s a key thing to know.
A strong analysis enables you to identify your position versus competitors’ positions in a specific industry or market, and it helps you to understand how competitive your market position is. When you answer questions about competitors, it highlights the added value they offer customers, and you can also identify if there is a lack of added value in the market. You need to complete at least one profile for one of your top competitors.
Take out a pen and paper. I want you to write these down as we go through them. If you don’t know the answer, I want you to go research it as soon as this webinar is over because you really should know this by now. I don’t want you to guess. I want you to know. There are enough online resources that you should have no excuse for not knowing all these answers.
There are lots of free tools to help you view your competitor’s information. Here we can see that when comparing two famous competitors side by side, Dunkin Donuts actually has 11 pages that show up in the first 20 results when searching “coffee” vs. Starbucks only have 5 results out of the first 20. Remember these words. They will be important when it comes time to create a content calendar.
Whois.net shows only Alexa data, so take it with a grain of salt. The content in an Alexa reach chart is typically shown as the percentage of all Internet users who have visited a particular website. The WhoIsAlexa Tool can help you identify how many unique visitors out of these Alexa toolbar users have visited your website. This is referred to as Alexa Reach. I would look at the general volume here not the exact numbers.
If you search the word “coffee” from your desktop/laptop, you’ll see these competitors have different Page Authority & Domain Authority numbers. What’s your site’s PA & DA? What’s your competitor’s? This will affect your strategy, so you should know. Page Authority is Moz's calculated metric for how well a given webpage is likely to rank in Google.com's search results. It is based off of the Mozscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against.
If you search the word “coffee” from your desktop/laptop, you’ll see these competitors have different Page Authority & Domain Authority numbers. What’s your site’s PA & DA? What’s your competitor’s? This will affect your strategy, so you should know. Page Authority is Moz's calculated metric for how well a given webpage is likely to rank in Google.com's search results. It is based off of the Mozscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against.
If you search the word “coffee” from your desktop/laptop, you’ll see these competitors have different Page Authority & Domain Authority numbers. What’s your site’s PA & DA? What’s your competitor’s? This will affect your strategy, so you should know. Page Authority is Moz's calculated metric for how well a given webpage is likely to rank in Google.com's search results. It is based off of the Mozscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against.
If you search the word “coffee” from your desktop/laptop, you’ll see these competitors have different Page Authority & Domain Authority numbers. What’s your site’s PA & DA? What’s your competitor’s? This will affect your strategy, so you should know. Page Authority is Moz's calculated metric for how well a given webpage is likely to rank in Google.com's search results. It is based off of the Mozscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against.
These days, you can’t just research the content and ideas. You need to research the technical data as well. You could have the best marketing plan and award-winning campaign ideas, but if you don’t implement and code them correctly, you won’t see the results you anticipated.
Got your answers? If you answered 5 for Customer Satisfaction and 2 for Brand Awareness, something is wrong. Either your real customer satisfaction is not that high, or your brand awareness is not that low. Word of mouth spreads so fast over gchat, text message and social media that when someone LOVES a new food truck, they tell all their friends about it, and before you know it, there’s a huge line at the truck. Everyone is now aware.
Warning: vision statement should not be: “We let people buy our T-Shirts. You’re welcome.” If your USP is “our product gives you wings,” you’re going to need a new business model, because that product is taken. Also, if your vision statement is something about changing people’s behavior, like getting people who are set in their ways to try a new product, you better be a friend or family member and not a product speaking to them. If your vision statement is “We’re going to change the way you see the world.” you better be a church or a federal prison, because there ain’t much else that’s going to do that successfully and I want your strategy to be successful.
SWOT Stands for Strengths, Weaknesses, Opportunities, and Threats. The primary purpose of a SWOT analysis is to identify internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) that could affect your business’s future performance. A SWOT analysis allows you to look objectively at your business and aids in the planning of your marketing strategy.
If you know that your area of weakness is one or two things, make sure that those things do not try to compete head to head with another brand that can out-spend your brand.
In other words, if you sell motorcycles and your weakness is customer service, don’t put something like this in your email campaigns.
If your customer works with the government and they are facing funding shortages due to a sequester they can’t control, change your marketing message to focus on how your product or service can help them save time or money or both. This is why these plans need to be reviewed more frequently than every 5 or 10 years, maybe even more frequently than once a year. Things change rather fast these days.
Let’s be real shall we? You have to prioritize brand awareness before you can expect an increase in sales. People have to know you exist first. That’s going to take time.
I’m only half joking here. Even vacation planning for retired couples has moved online. If you spend too much time trying to be made into a believer, your competitor will clock you or you will go out of business. I’m sorry.
Connecting the dots means taking your definition of success and putting legs to it….those legs are measurements we call KPI.
Let’s set some key performance indicators based on how we can help your business bring in leads. Write short term and long term goals. Youcan’t increase foot traffic if nobody knows where you’re located. So part of your strategy might start with taking a step back from what you say your goal is. And making sure you’ve covered your basis for where you already are. If you’re a physical location and your store lives or dies on how well you serve people who come through your door, part of your strategy goal oughtta be scoring a 10 out of 10 on customer satisfaction surveys. Or at least taking customer satisfaction surveys.
How is your business different from other companies in the industry? You need to have a unique positioning strategy that shows why your brand is different from your competitors. A positioning strategy is based on the market segmentation strategy, the targeting strategy, the current position of your brand and the unique selling proposition. Position your brand in different ways depending on what feature you’d like to highlight. The most common positioning strategies are: Value/price positioning, Benefit positioning, Problem & solution positioning, Competitor-based positioning, Celebrity-driven brand positioning, Service positioning.
The hotel chain Ritz Carlton uses a service positioning as its motto is “We are Ladies and Gentlemen serving Ladies and Gentlemen. This motto exemplifies the anticipatory service provided by all staff members”. Notice that they don’t state the obvious: “We are a high-priced luxury hotel for an exclusive set of the rich.” That could be anybody. Don’t be anybody. Position yourself as only you can be. That way someone else can’t be you.
This brand is positioned in a way to appeal to a limited marketplace of big spenders who have more money than time. So they don’t just help them spend their money on this card, they help users save time by offering these services.
This guy does not care about $10 off his next order. How many emails do you send out with offers that have no value to the people you’re sending them to?
The marketing mix model, sometimes referred to as “The 4 Cs”, is a consumer-oriented approach to your marketing strategy. It’s firmly focusing on the customer’s perspective rather than your business. The model helps you to understand the needs and wants of your target audience(s), how to communicate with them, and how to make it easy for them to interact with you.
The most important C here is the Customer. How will your market to them in a way that makes them feel like you’re satisfying a need or want they have?
Communication is the 2nd most important element.There are 2 main avenues of communication: above the line, which is paid advertising, and below the line, which is organic or earned attention, which includes everything from events to social platforms. You’re also going to need a communication plan for the person who is not yet a customer and one for the person who is already a customer.
Next we have cost. If your target audience is risk averse or a spendthrift, the cost has to be low – at least lower than your competition.
Or maybe cost isn’t the point in what you do, it’s all about the level of or type of service you provide and how convenient it is. Do patients shop around for the cheapest heart surgeon? Not really. Cost isn’t a factor there. And convenience might not be either. It might be more about trust and communication. How convenient is free shipping both ways? Are free returns easier to drop off at the UPS store? Of course they are. You need to study customer behavior to know if they prefer to buy your product/service on the Internet, from a catalogue, on the phone or by using credit cards.
Once you’ve determined that your audience is responsive to engaging content, and you’ve discovered that you’re business is still in a mode of building brand awareness, you’ll want to create a plan that looks like this. List the types of content that your audience is responsive to. List the channel that best suites that type of content. List the objective, meaning the goal of publishing this content is to position your brand as a thought leader. What structure is standard for this type of content? Find a best practices article about this type of content. What is a realistic frequency? Start slow. What tone do you want the content to take? This is important if you’re assigning out the creation of the content to someone else. And what desired action do you want someone to take after consuming this content?
Just because you’re in the business doesn’t mean you know the industry. KNOW THE INDUSTRY.