Mohamed Madkour Vice President of Huawei Wireless Marketing: Extending MBB with HetNet and SON. Presentation fro MWC 2015

1. Extending MBB with
HetNet and SON
Mohamed Madkour
Vice President of Huawei Wireless Marketing

2. 2
Services
Capabilities
Pipe
Data
Texting
Voice
Subscriber Volume
Data Usage Volume
User Experience
Value
Enhance Network Value
Provide Business Innovations Values
Target Valued Users
Target Valued Areas
MBB Business is Evolving to be Value-Centric
Telecom is about BROADBAND & MOBILITY & SERVICES through CLOUD

3. 3
…but the network is becoming more complex and complicated
1. 20% of sites carry 80% of the traffic
2. 80% of traffic is generated and consumed indoors
3. 80% of complains are indoor data complains
4. Imbalance usage variation
Uneven World
1. Surge in traffic volume, connections and signaling
2. Mobile and nomadic, up and down
3. Video and verticals
4. Network edge generated and consumed
Traffic nature is changing
1. Network high multiplicity factor
2. Multi-vendor is the main stream
3.Automation and real time operation
4. TCO to TVO operation concept
Net and operation are transforming

4. 4
SON Values to HetNet
800M 900M 1.8G 2.1G 2.6G
450M 700M 1.9G 2.3G 3.4G
GSM UMTS LTE FDDLTE TDD
Multi-RAT
Multi-Layer
Self - Everything
Performance
Efficiency
WiFi
?
Unlicensed
Agility

5. 5
Automatic Traffic and Power Distribution are Keys
Small cell edge users
shifted to the lighter side
MLB Optimize User Distribution Power Coordination

6. 6
Network is Evolving to be User-Oriented and so is SON
l Multi-vendor, multi-RAT, multi-layer
l Anytime & anywhere
l Service optimization
l User experience optimization
l Grid-level optimization
l Scenario - adaptive
Network
Subway
User
Network-Oriented Scenario-Oriented User-Oriented

7. 7
HetNet Values to MBB Business
Excellent
User Experience
Agile
Network Solution
Efficient
Operator Investment
150Sites/km2

8. 8
Small Cell Partnership
MBB
Innovation
SON
Innovation
Performance
Innovation
Coordinate, Open
1Gbps Indoor
Distributed MIMO
Any 3 Bands
LAA
Real-Time
Optimization
Monetize Experience
Indoor and Outdoor
Thinking
User Oriented

9. 9
Small Cell, Big Business
Crowd-Sourcing Ecosystem: Leveraging Everything
Monetize Unlicensed Spectrum

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