To stand out from the competition, it is important to develop a strong personal brand. A personal brand is how others perceive you based on your appearance, actions, and interactions. It is defined by identifying your unique, relevant, and compelling qualities. You should determine your brand by listing adjectives that describe you and getting feedback from others. Communicate your brand through writing, public speaking, networking, social media, and customizing online profiles. Developing a strong personal brand will help you capitalize on your strengths and differentiate yourself from others.