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Brand Personality And Identity

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Pradeep Narwal Marketing and Sales
BRAND PERSONALITY & IDENTITY
BRAND PERSONALITY ,[object Object],[object Object],[object Object]
EMOTION CENTERED ,[object Object]
EMOTION CENTERED ,[object Object]
EMOTION CENTERED ,[object Object],FRESH
HUMAN CENTERED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND PESONALITY SCALE BRNAD PERSONALITY SINCERIRTY EXCITEMENT COMPETENCE SOPHISTICATION RUGGEDNESS DOWN TO EARTH HONEST WHOLESOME CHEERFUL DARING SPIRITED IMAGINATIVE UP-TO-DATE TOUGH RELIABLE INTELLIGENT SUCCESSFUL UPPER CLASS CHARMING OUTDOORSY
THREE APROACH ,[object Object],[object Object],[object Object]
BRAND ANATOMY ATTRIBUTES BENEFITS ESSENCE
SIX TYPES ,[object Object],paints
SIX TYPES ,[object Object]
SIX TYPES ,[object Object]
SIX TYPES ,[object Object]
SIX TYPES ,[object Object],Hamara Bajaj . . .
SIX TYPES ,[object Object]
BRAND IMAGE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND IMAGE – ESTABLISHED PRODUCTS AND NEW PRODUCTS ,[object Object],[object Object]
BRAND IMAGE AND COUNTRY-OF-ORIGIN ,[object Object],[object Object],[object Object]
Brand image and celebrity
[object Object],[object Object],[object Object],[object Object],[object Object]
Rocker shoes Shampoo Bazooka Sachin tendlkar Naina Balsavar Amjad alikhan Knowledge Qualified Skilled Expertise Khaitan fan Frozen vegetable Boost Khaitan Seshan T.N. Kapil Dev Dependable Honest Reliable Trustworthines Whisper Lux “ Asian paints” royale Renuka sahani Madhuri Dixit Pataudi Elegant Beautiful Classy Attractiveness Product Celebrity Image Aspects of a brand
BRAND IMAGE AND IMAGERY
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
BRAND IMAGE AND USER STATUS ,[object Object],[object Object],[object Object]
BRAND IMAGE AND BRAND PERSONALITY ,[object Object],[object Object],romantic Hear shaped biscuit Attractive Distinct packing Technoloy Superior . Leading manufac. Novelty Puffed biscuits Little hearts Reliable Quality Lifeboy soap Brand image Brand personality Brand name
BUILDING BRAND PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
AAKER’S FRAMEWORK ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KAPFERER’S FRAMEWORK ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Brand Personality And Identity

  • 2. BRAND PERSONALITY & IDENTITY
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  • 8. BRAND PESONALITY SCALE BRNAD PERSONALITY SINCERIRTY EXCITEMENT COMPETENCE SOPHISTICATION RUGGEDNESS DOWN TO EARTH HONEST WHOLESOME CHEERFUL DARING SPIRITED IMAGINATIVE UP-TO-DATE TOUGH RELIABLE INTELLIGENT SUCCESSFUL UPPER CLASS CHARMING OUTDOORSY
  • 9.
  • 10. BRAND ANATOMY ATTRIBUTES BENEFITS ESSENCE
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  • 22. Brand image and celebrity
  • 23.
  • 24. Rocker shoes Shampoo Bazooka Sachin tendlkar Naina Balsavar Amjad alikhan Knowledge Qualified Skilled Expertise Khaitan fan Frozen vegetable Boost Khaitan Seshan T.N. Kapil Dev Dependable Honest Reliable Trustworthines Whisper Lux “ Asian paints” royale Renuka sahani Madhuri Dixit Pataudi Elegant Beautiful Classy Attractiveness Product Celebrity Image Aspects of a brand
  • 25. BRAND IMAGE AND IMAGERY
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