2. BRANDING
Branding is what makes people choose one
company over another. Even when the products
they offer are identical.
Brands make us feel something. We become
attached to brands because of the way they make
us feel. Whether that's how they make us feel
about ourselves, or the impression they give of us
to other people.
3. IMPORTANCE OF BRANDING
• Branding can help increase firm’s sales. Due to consumer
loyalty, an increase in price of the product will not
decrease demand.
• Branding builds confidence and trust in your product - If
you do experience a one-off issue with a product or
service, your customers would be more likely to
understand, if your brand ethos proves that you’ll do
what it takes to resolve the problem.
• Branding also develops the uniqueness of your product.
4. WHAT IS IT?
Brand strategy is a long
term plan for the
development of a
successful brand in order
to achieve a specific goal.
5. BRAND STRATEGY
Private brand - A brand name owned by a wholesaler or a
retailer. Also known as a private label or store brand.
Captive - A brand manufactured by a third party for an
exclusive retailer, without evidence of a that retailer’s
affiliation.
Private brand - A brand name owned by a wholesaler or a
retailer. Also known as a private label or store brand.
Manufacturers’ brand - The brand name of a manufacturer.
