Interics Designs is a strategic brand consultancy and multidisciplinary design agency with over 2 decades of experience in branding, rebranding and brand promotion for leading B2B and B2C companies.
The billion dollar brands we swoon over, as both marketers and consumers, didn’t become brand all stars in the blink of an eye. They understood that a brand isn’t something that you rollout once with haste and forget about. What does a strategic brand growth plan look like? How can you properly pace your growth while still achieving your goals?
Questions to ask yourself to see if your marketing is in place and properly promoting your brand and brand message. Examples of my work in each category included
The billion dollar brands we swoon over, as both marketers and consumers, didn’t become brand all stars in the blink of an eye. They understood that a brand isn’t something that you rollout once with haste and forget about. What does a strategic brand growth plan look like? How can you properly pace your growth while still achieving your goals?
Questions to ask yourself to see if your marketing is in place and properly promoting your brand and brand message. Examples of my work in each category included
20 Must Know Marketing Tips for Your Businessthemarketingdiv
Follow theses proven, timeless tips and techniques to help get the word out about your business. You don't need to spend a fortune to market your small business. Use these 20 ideas to help you with your marketing and promote your brand.
9 Positioning Tips from Marketing Guru Laura Ries That Will All Dramatically ...Contriber
Listen to the full episode of Unlock People’s Potential with Laura Ries:
https://www.contriber.com/brand-positioning-laura-ries/
Companies often make positioning mistakes such as promoting too many benefits, lacking focus, or changing the focus too frequently and, therefore, losing the position they had in the customer’s mind. This kind of setbacks can be avoided.
Have you ever wondered:
How should a brand build a position for a new product/service?
What to do when you have to compete with a leader in your market?
What is the main purpose advertising should be used for?
How you can use a Visual Hammer and a Battlecry to reinforce your position in a market?
We interviewed a leading brand strategist, Laura Ries, who is also a bestselling author, sought-after speaker, and popular television personality. Guerric de Ternay talked to Laura about brand positioning, marketing strategy, competing with a market leader, using Visual Hammer, and many other interesting marketing topics.
Dig into the presentation to learn from the 11 tips Laura Ries shared with us and start improving your brand’s position today.
Listen to the full episode of Unlock People’s Potential with Laura Ries:
https://www.contriber.com/brand-positioning-laura-ries/ .
Jay Olson, Brand & Marketing Strategist from QuadCreative, discusses the fundamentals of branding and provides actionable, cost-effective tips to help you grow your brand. Key topics covered
include: defining your company’s brand vision, validating audience relevance and resonance, creating alignment between your brand vision and the customer experience, creating brand magic, engaging your customers and measuring the success of your brand building activities.
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
Wilmington, NC Marketing Small Midsize Biz Hollywood Style Black Friday LaunchedEric Potgieter
Business owners are taking advantage of GreenMarsMedia's Black Friday and Cyber Monday amplification campaigns for exponential growth, serving more customers and selling more of their products.
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
20 Must Know Marketing Tips for Your Businessthemarketingdiv
Follow theses proven, timeless tips and techniques to help get the word out about your business. You don't need to spend a fortune to market your small business. Use these 20 ideas to help you with your marketing and promote your brand.
9 Positioning Tips from Marketing Guru Laura Ries That Will All Dramatically ...Contriber
Listen to the full episode of Unlock People’s Potential with Laura Ries:
https://www.contriber.com/brand-positioning-laura-ries/
Companies often make positioning mistakes such as promoting too many benefits, lacking focus, or changing the focus too frequently and, therefore, losing the position they had in the customer’s mind. This kind of setbacks can be avoided.
Have you ever wondered:
How should a brand build a position for a new product/service?
What to do when you have to compete with a leader in your market?
What is the main purpose advertising should be used for?
How you can use a Visual Hammer and a Battlecry to reinforce your position in a market?
We interviewed a leading brand strategist, Laura Ries, who is also a bestselling author, sought-after speaker, and popular television personality. Guerric de Ternay talked to Laura about brand positioning, marketing strategy, competing with a market leader, using Visual Hammer, and many other interesting marketing topics.
Dig into the presentation to learn from the 11 tips Laura Ries shared with us and start improving your brand’s position today.
Listen to the full episode of Unlock People’s Potential with Laura Ries:
https://www.contriber.com/brand-positioning-laura-ries/ .
Jay Olson, Brand & Marketing Strategist from QuadCreative, discusses the fundamentals of branding and provides actionable, cost-effective tips to help you grow your brand. Key topics covered
include: defining your company’s brand vision, validating audience relevance and resonance, creating alignment between your brand vision and the customer experience, creating brand magic, engaging your customers and measuring the success of your brand building activities.
Like building a house, building a successful brand is a collaborative project. It takes a small village of people to collaborate. So, let’s collaborate! Worth visiting www.knowledgeandmagic.com
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
Wilmington, NC Marketing Small Midsize Biz Hollywood Style Black Friday LaunchedEric Potgieter
Business owners are taking advantage of GreenMarsMedia's Black Friday and Cyber Monday amplification campaigns for exponential growth, serving more customers and selling more of their products.
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
From developing a brand personality to creating consistent visual and messaging elements, this post explores the power of branding for small to medium-sized service-based businesses and personal brands. We discuss how building credibility through expertise, establishing thought leadership in your niche, and focusing on innovation can lead to success.
In today’s rapidly evolving business landscape, staying competitive and relevant is essential for the long-term success of any company. For female-led service-based businesses with small teams, establishing a strong brand identity is crucial to attract customers and stand out in a crowded market. While rebranding is often associated with large corporations, small businesses can also leverage this powerful tool to revitalize their image, differentiate themselves from competitors, and align their brand with their evolving goals. In this article, we will explore the Centrality-Distinctiveness (C-D) Map and how small businesses can effectively utilize it as part of their brand strategy. We will delve into the indicators that suggest the need for a rebrand, the balance between opportunities and risks, and valuable lessons we can learn from successful rebrands. So, if you’re a small business owner looking to take your brand to new heights, this comprehensive guide will provide you with the insights and strategies you need to succeed. Let’s dive in!
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
A presentation created on the topic, Branding. This presentation is created by Ajay, Anita and Bhuvan, students of College of Art, Delhi University. And it was submitted to our teacher, Deepti Baveja.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
Similar to It's time to rebrand your business (20)
Beyond Colors and Fonts: Designing a Brand Identity that Stands Out in a Crow...Interics Designs Pvt Ltd
In today's crowded marketplace, it's more important than ever for brands to stand out from the competition. While choosing the right colors and fonts is important in branding, it takes more than just these elements to create a unique and memorable brand identity. In this blog, we will discuss how to design a brand identity that stands out in a crowded market, beyond just colors and fonts.
Why Digital Marketing is Essential for Brand Image Building_September 2022_V2...Interics Designs Pvt Ltd
The internet has grown into the perfect tool for the browsing and selection of products and services that consumers need. A large number of internet users are searching online for products and services, with a significant chunk of them making purchases online. This underscores the importance of brand image building in the digital arena.
Before we discuss the benefits of brand building in the digital space, we should understand what exactly makes a strong brand.
Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24x7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized the importance of packaging design, it continues to be a low priority for many brands. Packaging design is of crucial importance in the branding process, especially in the case of new product launches. The packaging design and materials used in the packaging work together in creating a perception in the minds of consumers regarding the product quality.
As packaging design is what customers finally see, it has a huge impact on the brand identity. Apart from other touchpoints where the customer is exposed to the brand, packaging design plays the most significant role, since it is the physical manifestation of the brand.
Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24x7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized the importance of packaging design, it continues to be a low priority for many brands. Packaging design is of crucial importance in the branding process, especially in the case of new product launches. The packaging design and materials used in the packaging work together in creating a perception in the minds of consumers regarding the product quality.
As packaging design is what customers finally see, it has a huge impact on the brand identity. Apart from other touchpoints where the customer is exposed to the brand, packaging design plays the most significant role, since it is the physical manifestation of the brand.
The general notion is that ‘logo design’ and ‘branding’ are one and the same. Many times, the two terms are even used interchangeably as synonyms. Even though the two are closely related and must work together cohesively, they are very different activities.
Logo design is the act of designing a logo, while branding is the process of building a brand. To understand the difference, it is vital to understand the concepts of a logo and branding.
Brand architecture is the organizational structure of a company’s range of brands, sub-brands and services.
Effective brand architecture consists of an integrated system of names, symbols, colours and visuals that directly affect the consumer's thought process.
Brand architecture helps define both the breadth and depth of the brand. In addition to providing clarity regarding your brand and its offerings, it also influences customer behaviour by catalysing the transfer of brand equity between your brands and sub-brands. If a customer has a positive relationship with your master brand, they are more likely to try one of your sub-brands.
Brand intimacy is defined as the deep emotional connection between a business and its customers. The brand intimacy marketing model involves a focus on emotions and can affect how customers make purchase decisions and whether they become loyal fans of the brand.
Brand intimacy is different from brand loyalty. While brand loyalty may depend on loyalty incentives and rewards, brand intimacy is entirely dependent on how a customer ‘feels’ about a brand.
What is Brand Extension?
Brand Extension is a strategy by which a company creates a new product or service category under its existing renowned brand. This strategy allows the company to launch the new product to the market with pre-established brand awareness.
It also allows an organization to launch new products easily, obtain higher profits, reduce costs necessary to launch a new business and meet customers’ needs and wants.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that packaging label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
BRANDING, THE IN-BRANDS WAY
Interics IN-BRANDS is a leading interdisciplinary Design Consultancy offering holistic and intergrated solutions, for strong and sustainable Brand Building. A top Advertising agency and brand identity creation agency, offering brand positioning strategy, retail brand identity and brand positioning services.
Packaging design is crucial to not only the product itself but to the company that manufactures
the product as it becomes a memorable representation of the brand.
Packaging design is more than just decoration; it’s all part of the customer experience.
So, product packaging must be handled with the seriousness it deserves.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
So quite often, startup branding gets relegated to ‘later’. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out.
"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author)
Packaging design is a natural and crucial platform to build brand and promote identity. It’s a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than others on the market today. Branded packaging can enhance your product, communicate your brand values and persona, and carry your brand story to your customer.
In the present age of globalisation where the customer has a huge number of brands to choose from, effective product branding with design ‘stand out’ is an ongoing challenge.
Brand creation
Whether launching new brands or refreshing old ones in today's competitive, cluttered marketplace, it requires creativity and strategic thinking to achieve brand differentiation. For established brands, marketers need to evaluate market dynamics and take measures about the product and its packaging.
Marketers could fine tune look and feel, upfront a particular feature and drop another, introduce a variant or new messaging, etc. to refresh and re-launch the brand.
For new products, it starts with brand identity which involves designing name, symbol and logo for the product. Companies need to give their product a unique name that will provide distinction from similar products being offered by competitors.
A good name that registers quickly, resonates with consumers, is memorable and positions itself above the competition in the consumer's mind, is what every marketer wants for their product.
So how does one arrive at the 'perfect' name? There's no magic formula or sure-shot method to generate a brand name. It has to be worked on, through a carefully prepared strategy, with a lot of study, research and creativity. Given the mind-boggling number of brands in our globalised world, it’s a complex and difficult process. It also involves stringent legal checks.
Basic considerations for product branding
For a brand name to be effective, these are a few points to remember. It should:
• be catchy and easy to recall
• suggest product benefit
• have a distinctive appeal
• be such that it can be registered as a trade mark
Once you arrive at a ‘good’ name, creating a unique brand identity and branding strategy is vital for success.
Logo design is the cornerstone of brand identity. It should:
• Clearly communicate who you are and what you value as a brand
• Be visually appealing: aim for simple, clean and uncluttered
• Be classic, not trendy: your logo design should have longevity
• Make a lasting impression on your audience.
Product Branding and Packaging Design
After product branding, packaging is key to attracting the right customers. Packaging is an excellent opportunity for your identity design to shine.
Maybe you have some great ideas for packaging design but it helps to keep a few things in mind:
Interics’ team of space design strategists not only understands branding requirements and is good at strategy, but is proficient at developing compelling concepts and transforming imaginative ideas into installations.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3. ““There is definite value in rebranding. It can
breathe new life into your business by giving
your brand relevance and differentiation. It
can help you attract new customers, draw
better manpower. If done well, it can even
endow a premium-ness and value that
justifies higher pricing.
3
4. REBRANDING
OR BRAND
REFRESH
EVERY DECADE
No wonder, most brands and organisations invest in rebranding or brand
refresh every decade or so. Consider iconic brands like Coca Cola, Pepsi,
Apple, Kelloggs, Proctor & Gamble. They’ve all changed over time – maybe not
all radically, but subtly yet surely.
In fact, many a time, it makes sense to stick with your core branding so as to
hold on to the recognition and equity in the market, and just opt for a brand
refresh that will reflect your company’s evolution and prevent you from
looking dull and dated.
4
5. WHY REBRAND?
There are many reasons to consider rebranding your product or company.
Most of the time,
Your world has expanded
Your geographical presence has grown, and you want to convey this to your
target audience. Or your name is not understood in other countries.
Rebranding with re-positioning can help you overcome these challenges.
Your brand is scattered & confusing
Maybe your offerings have increased over time, and messaging is scattered
and inconsistent. You seem to have lost that one unifying brand story. This
loss of cohesiveness can be detrimental; a rebrand can set things right.
6. YOUR BRAND LACKS
DIFFERENTIATION
▰ When you started your business, you may have enjoyed certain USPs.
Today, there may be many more me-too players so you've lost your
edge. Or maybe those USPs are not relevant any more. It's time to
discover or create new unique value propositions and communicate
them through rebranding and repositioning that appeal to your
potential consumers.
▰ Your business model or strategy is changing
▰ You have new and diverse products in your portfolio. You are making
mergers & acquisitions to grow markets. Your strategic objectives and
original goals have changed due to unforeseen market opportunities
in technology, markets, etc. You have developed new capabilities that
the market is unaware of. Your brand needs to adapt and align with
such changes.
6
7. YOU NEED TO FIGHT A BAD
REPUTATION
With the growth of consumer activism and social media; it doesn't take long
for a mistake or some negative experience to spread like wildfire. Before you
know it, your reputation is dirt. Rebranding, combined with tactical
firefighting, can help you rise from the ashes and change the way you are
perceived.
The design looks dated
Your logo is boring. The font looks ancient and out-of-sync with today's
consumer preferences. The colour doesn't quite cut it anymore. The design
doesn't reflect the energy within. This makes the company look outdated,
lacking appeal for modern target audiences. And all this makes you feel
embarassed when handing out your business card. It's time to contact a
rebranding agency.
7
8. 1. Brand architecture: Whether
you've been involved in mergers &
acquisitions, grown your portfolio,
or expanded your market, it's
important to consider the impact
on your brand architecture. You
may need to carefully plan your
brand architecture to create a
unified, cohesive brand narrative
so that customers and other
stakeholders are not confused.
THINGS TO REMEMBER
WHEN REBRANDING YOUR
COMPANY
2. Brand promise: This has to be
authentic, unique and believable -
a promise you can honestly claim
and customers can trust. Only
then can you expect brand loyalty
to follow.
8
3. New brand launch: A rebrand
takes months of hard work and
plenty of strategic, creative and
design thinking. When it's finally
ready, a proper well-executed roll-
out is called for – to unveil it to the
public and convey it to your
stakeholders. Advance planning,
unveiling and events will give your
new brand the launch it deserves.
Once you've decided to invest in rebranding, there are some key points you can't afford to ignore.
The top 3 are:
9. BRAND ARCHITECTURE AND
INTEGRATED BRANDING
Interics Designs is a strategic brand consultancy and multidisciplinary
design agency with over 2 decades of experience in branding, rebranding
and brand promotion for leading B2B and B2C companies. Their Frugal
BrandingTM is specially designed to cater to the branding needs of startups
and small enterprises. Talk to Interics to see how they can create a more
powerful and relevant brand for your business – with corporate identity
programme, brand architecture and integrated branding.
