The Power Of Brand

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This presentation explains what a brand is...the upside and downside of building a brand...and the concept of Touch Points.

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  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • Copyright www.SmallBusinessBigMarketing.com The Small Business Big Marketing Intensive
  • The Power Of Brand

    1. 1. THE POWER OF A BRAND One of the few competitive advantages left.
    2. 3. “ People can copy what we do, but not who we are.” Martin Daley, Head Of People, Virgin Blue
    3. 4. <ul><li>Brand or Bland? </li></ul><ul><li>It’s your call. </li></ul>
    4. 5. It’s stage 1 of message development
    5. 6. You register a business. You build a BRAND.
    6. 7. <ul><li>What is a </li></ul><ul><li>brand </li></ul>
    7. 8. A brand is an emotional attachment
    8. 9.
    9. 10. Branding Models
    10. 11. The Branded House Branding Model #1
    11. 12. The Power House Branding Model #2
    12. 13. The House Of Brands Branding Model #3
    13. 14. The downside of building a brand
    14. 15.
    15. 16. The upside of building a brand
    16. 17. It’s what the top end of town does
    17. 18. Healthy brands get noticed
    18. 19. A healthy brand gets everyone singing from the same song book
    19. 20. A healthy brand provides meaning
    20. 21. Your Brand
    21. 22.
    22. 23. A healthy brand is confident
    23. 24. A healthy brand saves you money
    24. 25. A healthy brand can make you money
    25. 26. A healthy brand is stretchy
    26. 27. A healthy brand connects
    27. 28. A healthy brand provides a competitive advantage
    28. 29. Healthy brands guarantee focus
    29. 30. Healthy brands have the ‘attractor factor’
    30. 31. It’s all about creating an emotional attachment
    31. 32. Building a brand is not about bloody big budgets
    32. 33. It’s about discipline
    33. 34. TOUCH POINTS Any point, both tangible or intangible, where someone comes in to contact with your business.
    34. 35. Touch Points Stationary Newsletter Office Layout Advertising Presentations Employment Criteria E-Mail Signatures Logo Design & Usage Brochures Direct Marketing Invitations Merchandise Website Phone Answering Internal Meetings Client Entertainment Your Business Promotional DVD Press Releases Reports Programs Signage Cards
    35. 36. THE POWER OF A BRAND One of the few competitive advantages left.
    36. 37. Questions?

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