Brand book | GRINN

Grinn Identity Guidelines
Brand Book
www.grinn-global.com

Content
Introduction Logotype Identity
Commercial
materials
Business
Documentation
Our history
Our process
Our values
Corporate logotypes
Logo building
Logo usage
Logo incorrect usage
Brand color palette
Typography
Brand slogan usage
Imagery
Icongraphy
Email signature
Leaflet
Banners
Presentation
Internet material
Product data sheet
Headed paper
Development agreement
Documentation
Company folder
Company envelopes
Business cards
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Introduction
www.grinn-global.com 3

Our story
so far
Founded in 2008, we are based in
– Poland's high-tech hub and home to two
internationally renowned universities with
which we retain strong links. Our team
of qualified and educated people deliver
innovative and effective solutions.
Our standout client solutions include RHINO,
our industry-leading integrated building
management system, and ready-made
microcomputer chiliSOM and liteSOM
modules designed to accelerate
the development of IoT solutions.
In 2016, we became part of the
Howard Scott Group, building our capacity
and powering our growth across Europe.
4

Our process
The design process starts with a thorough
analysis of the customer’s requirements.
We then plan each stage in detail.
1. NEEDS ANALYSIS 2. TECHNOLOGICAL
EXPERTISE
3. HARDWARE
AND SOFTWARE
4. PROTOTYPING 5. PRODUCT
DEVELOPMENT
6. IMPLEMENTATION
5

Our values
6
At Grinn Global, we’re at the heart of making
the Internet of Things a reality, applying our
vision and insight to help our clients launch
powerful and effective IoT solutions.
V - visionary;
A - approachable;
L - leaders;
U - understanding;
E - energised

Logotype

Corporate logotype
Our logo is the most visible and defining
signal of Grinn brand identity. It is one of
our most important assets and must be used
carefully and consistently to ensure that our
brand is effectively presented and promoted.
Colorful version of Grinn logo can be applied
on white, and grey background. White version
of Grinn logo can be used on grey background
and the black version of logo on white background.
We often use full color sign with white logo
if the logo is placed in the picture.
Do not set logo on the background with
brand colors and superimpose on a
contrasting background.
8

Logo building
It is important that Grinn logo be visible
and uncluttered in its context. Keep space
around the logo to protect the strength and
integrity of it.
“X” represents a clear space
around the logotype and grey frame marks
the protective field. These size requirements
should be followed for all logo applications.
x
x
x
x
x
13x
2x
x
x
4,75 x
4,75 x
9

Logo usage
Grinn logo can be applied in its positive
form or placed on gray background. These two
are the preferred applications of our logo.
Solid black on white background is acceptable
for black and white applications, and the logo
may also be reversed out in white
on a black background.
It is not acceptable to place logo
on one of the color from our Brand Color
Palette and also to place logo on black
background if the logo is in the same color.
10

Logo incorrect usage
It is important to keep logo Grinn consistent –
it has been designed to effectively promote
the brand and should not be modified or
corrupted in any manner.
Do not change
the placement of sign
Do not distort or change
propotions of the logo
Do not place
the logo on an angle
Do not make it transparent Do not alter logo colors Do not delete any part of logo
Do not add
elements to the logo
Do not add a drop
shadow or filter effect
Do not place
the logo within another shape
11

Identity

Brand color palette
RGB: 182/193/52
CMYK: 34/11/100/0
#B6C134
RGB: 28/167/181
CMYK: 76/13/28/0
#1CA7B5
Color is a critical element in creating
a memorable and lasting brand and it gives
us a personality. There are several colors
that represent the identity of Grinn. Our color
palette is innovative and full of energy while
remaining approachable.
The green color is the main one of Grinn
brand. It is supported by three other ones.
RGB: 41/64/66
CMYK: 81/58/59/47
#294042
RGB: 0/0/0
CMYK: 75/68/57/90
#000000
13

Typography
Empowering, bold, authentic,
geometric – the typeface has existed within
the brand and carries significant weight as
the memorable feature of the brand identity.
Maintaining a consistent brand through the
use of typography goes beyond
setting headlines.
The Grinn fonts for print material are
Metropolis Regular for body copy, supporting
titles and Metropolis Bold for titles.
In case of website we use Metropolis Bold
for titles and Source Sans Variable Light
for body copy.
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
Metropolis Regular
Aa Bb Cc Dd Ee Ff
Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
Metropolis Bold
For print materials
Titles Body copy, subheads
Aa Bb Cc Dd Ee Ff
Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
Metropolis Bold
For a website
Titles
14

Brand slogan
Electronic design for a smarter world,
the company slogan, is written in Metropolis
with a customised design. The slogan was
integrated seamlessly with existing brand
standards and can be placed under
the main logo, also it can be used without it.
Often the background for slogan are photos,
so it should be white for better readability.
The slogan also can be green to loan people's
attention by putting audience at the heart
of the solution.
15

Imagery
Our values are reflected in the high-quality
images we use. Grinn’s photographies share
the idea of technology’s development,
innovative decisions and productive
collaboration. Colors, good compositions,
process of working, gadgets are essential
components of visual identity.
Photos with black or green transparent
layering also represent our brand. They
can be used at the websites, presentations,
print material with white titles. HI-P
Hardware / Software / Testing
OP1550
Hardware / Software / Testing /
Production Management
16

Iconography
Icons and symbols are visual elements
that will help to further describe the aspects
of Grinn’s brand. They have simple design
with different elements that show the process
of movement. We use icons in colors of the
brand, but when background is too bright,
it is possible to use a white icon. Any new
icons should follow above look and feel.
17

Email signature
Every email that comes from Grinn is a part
of corporate identity.
Grinn signature should comprise of: name,
surname and position, the company logo,
information required by art. 206 § 1
Code of Commercial Companies and links
to company website and to social media.
Contact
information
Name, surname
and position
18
KATARZYNA SUDOŁ
Marketing Manager GRINN
GRINN sp. z o.o,
Wagonowa 2,
53-609 Wrocław
skype: katarzyna.sudol
KRS: 0000230049
NIP: 8992730302
REGON: 020047322
Sąd Rejonowy we Wrocławiu
VI Wydział Gospodarczy
Kapitał zakładowy: 125.000,00 zł
TEL. +48 71 716 40 99
WEB. grinn-global.com
Information
required by
art. 206 §1 Code
of Commercial
Companies

documentation
Business
19

Headed paper
To ensure consistency in our corporate
identity, we use fixed guidelines for designing
and printing our stationery. The correct type
is consistent with the brand typography.
All letters and numerals should be kerned
as necessary. Letterspacing should be set at
zero. It is important to leave one line space
between paragraphs.
20 mm
13,5 mm
71 mm
20 mm
22 mm
Metropolis Regular 9 pt
Metropolis Bold 14 pt
Metropolis Bold 9,5 pt
20

Contracts
and agreements
Managing the contracts and business
relationships is very important for us. Written
contracts provide individuals and businesses
with a legal document stating the expectations
of both parties.
The files should be editable and customizable
with all versions of Microsoft word and Google
Docs. Brand fonts are used in all types
of contracts and agreements.
20 mm
13,5 mm
9,6 mm
20 mm
22 mm
§
21

11 mm
Documentation
With documentation and informational
content, simply playing with color can add
significant graphic impact. Integrate gradients
into typography or textures to add impact
to content.
To add more expression into content pages,
add product imagery or schematic blocks.
Integrate imagery with color, typography,
and graphics to dial up branded expression.
20 mm
13,5 mm
203 mm
10 mm
20 mm
22 mm
22

Company folder
The company folder is used to keep A4 sized
documents. The logo is positioned on the front
cover with slogan.
23

Company envelopes
Our vendor for forms and stationery has the
appropriate for envelopes. The specifications
are shown in this section. Please note that
envelopes are only available with full-color
logos, not one-color. The envelop will be used
for all official contact and communication of
Grinn company. For correspondence we use
three types of envelopes: DL (110 x 220),
C5 (162 x 229), C4 (229 x 324).
GRINN SP. Z O.O.
WAGONOWA 2,
53-609 WROCLAW
+48 71 716 40 99
OFFICE@GRINN-GLOBAL.COM
WWW.GRINN-GLOBAL.COM
GRINN SP. Z O.O.
WAGONOWA 2,
53-609 WROCLAW
+48 71 716 40 99
GRINN SP. Z O.O.
WAGONOWA 2,
53-609 WROCLAW
+48 71 716 40 99
24

Business cards
Consistency in our business cards helps
maintain our image. There is one universal
size for all business cards. It accommodates
multiple lines of address and contact information,
as shown. We use Metropolis Bold for name
and surname; and Metropolis Regular for all
others information. Telephone and job titles
are mandatory. Use a third line
for additional information. 8mm
13mm
8mm
5mm
4mm
4mm
45mm
10mm
25

materials
Commercial
26

Leaflet
Grinn leaflets grab people's attention and i
nvoke their initial curiosity. Our leaflets have
photos with our gadgets, or with moments
of our collaboration.
We use icons and brand colors to convey
the image of our company. Leaflets
should have common features with
other printed materials of our brand.
27

Banners
We prefer light roll-ups with usage
of photos with our gadgets, icons and GRINN
colors. It should have common features with
other printed materials of our brand.
The preferred logo position is at the top left
corner. Where multiple roll-ups will appear in
close proximity at exhibitions, please ensure
that the height of the images is kept constant
to ensure a consistent appearance.
28

Presentation
Grinn presentations have
colorful photos, they image products
of our brand, process of collaboration and
our products. The company presentation
has to be well-organized, compelling
and as short as possible.
We use icons and forms with right
or acute angles (like our logo has).
29

Internet material
Creating internet material we use high
quality photos, our brand colors and acute-
angled figures. Also it should consist laconic
information, which discribes the main idea
of the post.
30

31
Product data sheet
With data sheets and informational content,
simply playing with color can add significant
graphic impact. Integrate gradients into
typography or textures to add impact
to content.
To add more expression into contentpages,
add product imagery or schematic blocks.
Integrate imagery with color, typography,
and graphics to dial up branded expression.
20 mm
13,5 mm
9,6 mm
20 mm
22 mm

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