Why do business platforms beat products every time? This is my keynote at EMERCE eDay. We cover changes in global brands, how feedback effects work, how innovation is different, and examples of coming platforms.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Platform Shift: How New Business Models Are Changing the Shape of IndustryMarshall Van Alstyne
Companies that can transform their traditional business models into network models will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple and Uber managed, in a relatively short time, to attract millions of clients worldwide. But they apply also to traditional product companies like Sony, shoe companies like Nike, and spice companies like McCormick. New business models help these companies extend existing transactions to new, associated products and services. Platforms beat products every time. This talk reveals the secret of Internet-driven platforms, why they happen, and what changes they imply.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
We present an economic framework to understand and manage platform growth. This builds from a model of network complements and two sided markets. The intuitions help set prices, openness, and features to absorb into the platform. The intuitions also help shape the transition from a traditional business model to a platform strategy.
Presented at the IBM executive education summit July 27, 2011.
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySangeet Paul Choudary
This 90-page report lays out the key themes in the platform economy for the year 2020-21. Themes span platform regulation, inequality in the gig economy, platform strategy for incumbents, bigtech movements into new industries etc.
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Platform Shift: How New Business Models Are Changing the Shape of IndustryMarshall Van Alstyne
Companies that can transform their traditional business models into network models will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple and Uber managed, in a relatively short time, to attract millions of clients worldwide. But they apply also to traditional product companies like Sony, shoe companies like Nike, and spice companies like McCormick. New business models help these companies extend existing transactions to new, associated products and services. Platforms beat products every time. This talk reveals the secret of Internet-driven platforms, why they happen, and what changes they imply.
“Software is eating the world” said Netscape founder Marc Andreessen in his Wall Street Journal 2011 op-ed to describe how digital technology has transformed the world of business. We divide the disruption into two stages; efficient pipelines disrupting inefficient pipelines and platforms disrupting pipelines. Most Internet applications during the 1990s involved the creation of highly efficient pipelines—online systems for distributing goods and services that out-competed incumbent industries. Online pipelines tended to have very low marginal costs of distribution—sometimes as low as zero. This allowed them to target and serve large markets with much smaller investment. We are now in stage two where platforms disrupt pipelines. They bring news sources of supply to market, change value consumption by facilitating new forms of consumer behavior, change quality control through crowd sourced curation, and bring new market middlemen by aggregating fragmented markets.
We present an economic framework to understand and manage platform growth. This builds from a model of network complements and two sided markets. The intuitions help set prices, openness, and features to absorb into the platform. The intuitions also help shape the transition from a traditional business model to a platform strategy.
Presented at the IBM executive education summit July 27, 2011.
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySangeet Paul Choudary
This 90-page report lays out the key themes in the platform economy for the year 2020-21. Themes span platform regulation, inequality in the gig economy, platform strategy for incumbents, bigtech movements into new industries etc.
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
The new new competition - How digital platforms change competitive strategyPlatform Revolution
Based on the book PLATFORM REVOLUTION.
Learn more at platformrevolution.com
Follow us on @platrevolution and https://www.facebook.com/platformrevolution/
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Multi-sided platforms are the superior way of doing business today. This content will help you define a marketplace business with the network effect. All network orchestrators must perform well at least 4 functions listed in this presentation.
A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.
Crossing the Chasm - What's New, What's NotGeoffrey Moore
Managing Director, Geoffrey Moore Consulting
Venture Partner, Mohr Davidow Ventures
Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group
Member of the Board of Directors, Akamai Technologies and several pre-IPO Companies
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.
Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.
Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
Geoffrey Moore on LinkedIn:
http://www.linkedin.com/in/geoffreyamoore
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Essentials of a platform business modelValueCoders
A platform business model connects buyers and suppliers who can then transact with ease. This model is being seen as the latest trend in businesses of today.
These slides discuss Network Effects, Platforms, Standards, and Complex Systems. All of these concepts continue to become more important as the digital economy progresses. From Uber to Instacart, and from smart phones to driverless vehicles, these concepts are playing an increasingly important role in the global economy. Their impact is most obvious when one thinks of the winner take all markets that are becoming increasingly common.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
IMPORTANT INFORMATION.
This ppt has been amended. I uploaded a version lacking the last two slides: a business model I was working on and the bibliography. In this version (amended) the bibliography has been added. Apologies.
A presentation over the characteristics and opportunities accruing from the platform thinking.
Open Innovation is a chatchy word that rised a lot of interest as well as critiques (especially in Europe). The innovation porcess has allways been open and the sociotechnical progesses observed over the last century just show that. On the other hand, my inpression is that under this term there is a lot going on. Platform thinking is one of these phenomena.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
The new new competition - How digital platforms change competitive strategyPlatform Revolution
Based on the book PLATFORM REVOLUTION.
Learn more at platformrevolution.com
Follow us on @platrevolution and https://www.facebook.com/platformrevolution/
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Multi-sided platforms are the superior way of doing business today. This content will help you define a marketplace business with the network effect. All network orchestrators must perform well at least 4 functions listed in this presentation.
A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.
Crossing the Chasm - What's New, What's NotGeoffrey Moore
Managing Director, Geoffrey Moore Consulting
Venture Partner, Mohr Davidow Ventures
Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group
Member of the Board of Directors, Akamai Technologies and several pre-IPO Companies
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.
Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.
Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
Geoffrey Moore on LinkedIn:
http://www.linkedin.com/in/geoffreyamoore
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Essentials of a platform business modelValueCoders
A platform business model connects buyers and suppliers who can then transact with ease. This model is being seen as the latest trend in businesses of today.
These slides discuss Network Effects, Platforms, Standards, and Complex Systems. All of these concepts continue to become more important as the digital economy progresses. From Uber to Instacart, and from smart phones to driverless vehicles, these concepts are playing an increasingly important role in the global economy. Their impact is most obvious when one thinks of the winner take all markets that are becoming increasingly common.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
IMPORTANT INFORMATION.
This ppt has been amended. I uploaded a version lacking the last two slides: a business model I was working on and the bibliography. In this version (amended) the bibliography has been added. Apologies.
A presentation over the characteristics and opportunities accruing from the platform thinking.
Open Innovation is a chatchy word that rised a lot of interest as well as critiques (especially in Europe). The innovation porcess has allways been open and the sociotechnical progesses observed over the last century just show that. On the other hand, my inpression is that under this term there is a lot going on. Platform thinking is one of these phenomena.
R&D Focus: Amazon Mechanical Turk as a platform for curating research articles Amazon Web Services
The volume of biomedical literature is massive -- there are over one million new research articles published every year (roughly one every thirty seconds). To make those articles more usable in research, Scripps Research Institute is exploring ways in which Citizen Scientists can perform "biocuration". They’ll share learnings from one experiment conducted to identify all mentions of diseases and disease concepts in the abstracts of 973 biomedical research articles. Scripps used Amazon Mechanical Turk as the platform for testing the Citizen Science concept and interface, and will discuss how researchers can utilize crowdsourcing to solve complex R&D compute problems that require a degree of human intelligence.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
by Benedict Evans. Please see this link for full description, slides, AND version with talk track: http://a16z.com/2016/12/09/mobile-is-eating-the-world-outlook-2017/
456
rot27628_minicase04_456-458.indd 456 12/06/17 03:19 PM
How the Strategy Process Killed Innovation at Microsoft
to match that of other tech companies such as Google,
Apple, and Amazon because they created entirely
new areas of computing from scratch, and as a con-
sequence, their stock prices have soared. One reason
Microsoft’s fell and flattened in the 2000s was that
it saw its mission differently. Protecting its existing
portfolio, Microsoft largely failed to commercialize
any category-defining products or services. Why? The
answer: Microsoft’s strategy process killed innovation!
Top-Down Strategy Process Killed
Bottom-Up Strategic Initiatives at Microsoft
Microsoft actually came up with some major break-
throughs, but failed to successfully commercialize
them. The root of the problem seemed to lie with
Microsoft’s top-down strategy process. Once Win-
dows became the industry standard in 1990, Micro-
soft’s strategy was defensive: Any new product or
extension had to strengthen the existing Windows-
Office franchise; if not, it would be “killed.” Here
are some great products and services that Microsoft
invented, but never commercialized.
SINCE MICROSOFT LAUNCHED Windows 3.0 in
1990, it has dominated the industry for PC operating
system (OS) software with a 90 percent market share.
Microsoft’s huge installed base of Windows operating
systems on PCs and its long-term relationships with
original equipment manufacturers (OEMs), such as
Dell, HP, and Lenovo, create tremendous entry bar-
riers for newcomers. Intel’s semiconductor chips are
the perfect complement to Microsoft’s operating sys-
tem. Every time Microsoft releases a new operating
system, demand for Intel’s latest microprocessor goes
up, because new operating systems require more com-
puting power. Because of the complementary nature
of their products, Microsoft’s and Intel’s alternating
advances have created a virtuous cycle, benefiting
from network effects. The successful combination of
Microsoft’s Windows and Intel’s processors has pro-
duced the Wintel (a portmanteau of Windows and
Intel) standard in the PC industry. By 1999, Microsoft
was the most valuable company on the planet.
Fast-forward to 2017, two years after Microsoft
released Windows 10, its latest version of the ubiqui-
tous operating system. For the past quarter century,
Microsoft’s business model was to establish and main-
tain the dominance of the Wintel standard in the PC
industry. With this standard, Microsoft made money
off consumer and business application software such as
its Office Suite. Microsoft remains hugely profitable:
With some $85 billion in annual revenues in 2016, it
generated over $20 billion in profits! Windows and
Office still generate about 40 percent of Microsoft’s
total revenues and 75 percent of profits. The gross margin
of “classic” Office is 90 percent, while the new cloud-
based Office 365 only has a 50 percent profit margin.
Although Microsoft ...
software ecosystem, google, amazon, apple, microsoft, software ecosystem about googl, software ecosystem about amazon, software ecosystem about apple, software ecosystem about microsoft, history present and future about google, history present and future about apple, history present and future about amazon, history present and future about microsoft
Similar to The Rise of Platforms - And What It Means for Business (20)
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
4. Platform firms becoming more
Important in economy
Firm
Market Cap
Apple
438
Exxon Mobile
380
Google
291
Microsoft
282
Berkshire Hathaway
281
3 of top 5 firms in 2013 by market cap.
5. MKT CAP Weighted Platform Firms
Platform firms becoming more
Important in economy
Percentage of Platform Firms weighted by
MKT CAP (2001-2013)
35%
30%
25%
20%
15%
10%
5%
0%
2001 2002
2003
2004 2005
2006
2007 2008
2009
2010
2011
2012
2013
% of top 20 firms by market cap since 2001
8. 1980-2000 Microsoft platform beats
Apple product
Apple launched the PC revolution but Microsoft licensed widely, built a
huge developer ecosystem, 6X larger.
9. Apple Feb 5, 1996
Michael Dell “I‟d shut it down and give the money back to the shareholders.”
13. To be a platform
The system must provide a
useful function or service and
allow 3rd party access.
Examples:
iTunes: get music onto iPod
SAP: execute ERP systems
Facebook: connect family, friends & acquaintances
Cisco Smart Grids: capture AC/DC sources, route
power
Nike Fuel: motion capture and social benchmarking
Products have features,
Platforms have communities
14. How are these related?
eBay Sellers
Expedia Airlines/Hotels
Xbox Developers
American Express
Merchants
Aga Khan Doctors
YouTube Videographers
AirBnb Rooms
Electric Car Charge
Stations
Mechanical Turk Laborers
LinkedIn Employers
Android Developers
eBay Buyers
Expedia Travelers
Xbox Gamers
Amex CardHolders
Aga Khan Patients
YouTube Viewers
AirBnb Renters
Electric Car Drivers
Mechanical Turk Jobs
LinkedIn Employees
Android Users
Each Side Attracts More of the
Other
18. Apple iPod pre-Platform
Apple iPod
Listener
$
Music
Producer
Retailer
$
$
(1) Product First Thinking
(3) User bought music retail (or
(2) Standard linear value chain
P2P)
(4) Minimal network effects
19. Apple iPod combined with iTunes
Apple iPod
Listener
$
Music
Producer
Retailer
$
$
20. Apple iPod post-Platform
User
Content
$$
Apple
(1) Remove supply chain inefficiency
(2) Triangular platform supply
network
(3) Apple owns financial chokepoint
(4) Apple helps users find content
(5) Stronger network effects
21. How Apple is killing standalone platforms
Usr
Usr
Dvpr
Usr
Gam
Mus
Lumia
Zune
Nokia
User
PSP
Sony
Microsoft
User
Calls
Music
MP3
Video
TV
Games
Dvpr
Web
HTML
Publi
eBooks
Apple has vastly stronger network effects.
Sony could have done this. It has many great standalone products.
Google is not making this mistake with Android
22. How Apple is killing standalone platforms
2007
Today
Usr
2007
Usr
Dvpr
Today
Gam
Usr
Mus
Lumia
Zune
Nokia
User
PSP
Sony
Microsoft
User
Calls
Music
MP3
Video
TV
Games
Dvpr
Web
HTML
Publi
eBooks
Apple has vastly stronger network effects.
Sony could have done this. It has many great standalone products.
Google is not making this mistake with Android
23. How Apple is killing standalone platforms
R1
P1
Polycom
Speakerphone
User
U1
P1
Cisco
Flip Camera
User
Calls
R1
P1
U1
Music
MP3
Video
TV
Games
R1
U1
HP
Calculator
Dvpr
Web
HTML
Publi
eBooks
Message for you: A great standalone product might not be sufficient.
24. How Apple is killing standalone platforms
Usr
Usr
Upld
Usr
Upld
Dvpr
GPS
Blkbry
TomTom
User
Photo
Flickr
RIM
User
Calls
Music
MP3
Video
TV
Games
Dvpr
Web
HTML
Publi
eBooks
Message for you: A great standalone product might not be sufficient.
26. Why Apple isn‟t killing Kindle
User
User
Calls
Music
MP3
Video
TV
Games
Dvpr
Web
HTML
eBooks
You can‟t make calls … unless you load Skype.
Publi
27. Prices Change :: Tweet #1
Monetizing platforms means
free pricing is profitable
28. To price a platform with network
effects, who gets the subsidy?
29. There are 2 types of Free
1) Cellphones & Minutes,
Razors & Blades
2) Amazon also uses 2sided platform pricing.
Will do it more often than
authors or publishers.
Writers
Readers
Platform
30. Supply Chains Change :: Tweet #2
Platforms unlock new value
from spare resources and user
generated content
31. AirBnb sells users‟ spare
rooms, competing with
hotels that must own them
RelayRides sells users‟
spare cars, competing with
rental firms that must own
them
32. Instagram sold for $1B not because of
contributions from 13 employees but
from 30 million users
33.
34. Internal Organization Changes :: Tweet
#3
Employees must see across the
platform, which must support a
shared data layer
35. Sony was a virtual Galapagos of
holding companies
36.
37. Bezos Platform Mandate
1. All teams will expose their data…
2. Teams must communicate through interfaces.
3. … no other form of interprocess
communication allowed
4. Interfaces, without exception, must be
externalizable.
5. Anyone who doesn‟t do this will be
fired.
38. Innovation Changes :: Tweet #4
Platforms open themselves
to third party contribution
39. “A platform is a system that can be … adapted to
countless needs and niches that the platform’s
original developers could not possibly have
contemplated…”
Mark Andreeson: Venture Capitalist,
Netscape Founder, Board HP, eBay
40. It‟s working when users do
something you didn‟t expect
Ford Model T
Flour Mill
Hay Carrier
Racecar
41. It‟s working when users do
something you didn‟t expect
Mobile Church
Sawmill
Snowmobile
Goat Carrier
42. Does Openness Work?
Open to developers −
− Open to “.com”
The Rise & Ignominius Fall of MySpace – Business Week 2011
43. Does Openness Work?
„„We tried to create every feature in the world and said,
„O.K., we can do it, why should we let a third party do
it?‟ „‟ says (MySpace cofounder) DeWolfe.
„‟We should have picked 5 to 10 key features that we
totally focused on and let other people innovate on
everything else.‟‟
The Rise & Ignominius Fall of MySpace – Business Week 2011
44. Platforms get enormous value
From 3rd party developers
Most firms can only
concentrate on most
valuable apps
Profits increase when
others add to platform‟s
“Long Tail
You don’t need to
own this
45. Why Platforms Beat Products
Value Added
-
Time
Consider product
innovation alone
- Harnessing 3rd party
resources, innovation
occurs at a higher
combined rate.
- Even if a platform starts
behind, its value will
overtake the product
leader.
46. Industry Changes :: Tweet #5
Platforms will displace
gatekeepers with meritocratic
crowds
47.
48. Video production and
curation moves to
viewers from TV
station staff
Advice from
travelers replaces
that of travel
agents
Coke, 13 year champ, dethronedChildren say “Google it” – not done with a marketing budget. “Brands like Apple and Google and Samsung are changing our behavior: how we buy, how we communicate with each other, even whether we speak with each other,” Mr. Frampton said. “They have literally changed the way we live our lives.” – Jez Frampton, Global Chief Exec, Interbrands. 12 of 30 are platform firms,6 of 10 are platform firmsALL of the top 50 risers are platforms. FB at 52 and Prada at 72Stuart Elliot NYT “Apple passes Coca Cola as Most Valuable Brand” Sept 29, 2013 p B5.http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013-Brand-View.aspx
Coke, 13 year champ, dethronedChildren say “Google it” – not done with a marketing budget. “Brands like Apple and Google and Samsung are changing our behavior: how we buy, how we communicate with each other, even whether we speak with each other,” Mr. Frampton said. “They have literally changed the way we live our lives.” – Jez Frampton, Global Chief Exec, Interbrands. 12 of 30 are platform firms,6 of 10 are platform firmsALL of the top 50 risers are platforms. FB at 52 and Prada at 72Stuart Elliot NYT “Apple passes Coca Cola as Most Valuable Brand” Sept 29, 2013 p B5.http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013-Brand-View.aspx
3 of 5, knock off energy & financePlot shows % top 20 by market cap
3 of 5, knock off energy & financePlot shows % top 20 by market cap
By the time of the antitrust trial, Microsoft had more than 6 times the number of developers
12 of 30 are platform firms6 of 10 are platform firmsALL of the top 50 risers are platforms. FB at 52 and Prada at 72Do something with Nike Platformhttp://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013-Brand-View.aspx“Brands like Apple and Google and Samsung are changing our behavior: how we buy, how we communicate with each other, even whether we speak with each other,” Mr. Frampton said. “They have literally changed the way we live our lives.” – Jez Frampton, Global Chief Exec, Interbrands. Stuart Elliot NYT “Apple passes Coca Cola as Most Valuable Brand” Sept 29, 2013 p B5.
Pearson: match people to content, deliver content, certify learning
eBayGoogle YouTubeLinked In Job Posts
Developers for Search&Ads, Android, Maps, Power other tool searchPositive feedback spirals, explaining growth of platform firms
First part is digitization
http://www.dailyfinance.com/2010/12/01/apple-ipad-steals-market-share-from-amazon-kindle/Apple grew from 16 to 32% in 2010Others: Garmin, Cisco Flip Phone, Sony eReader
http://www.dailyfinance.com/2010/12/01/apple-ipad-steals-market-share-from-amazon-kindle/Apple grew from 16 to 32% in 2010Others: Garmin, Cisco Flip Phone, Sony eReader
Smart execs! Each co made right decisions for best product strategy under old business model.Others: Sony eReader
Smart execs! Each co made right decisions for best product strategy under old business model.Others: Sony eReader
(1) Multiple co-investors (2) Common Data layer “cust also bought”18 million movies, TV shows, songs, magazines Amazon Appstore - thousands of apps and games Cloud-accelerated web browsing - Amazon Silk Free cloud storage for Amazon content Priced at $199 for 7-inch Wi-Fi VersionAmazon Prime members get unlimited, instant streaming of 10,000 popular movies and TV showshttp://www.dailyfinance.com/2010/12/01/apple-ipad-steals-market-share-from-amazon-kindle/Amazon is also being much more sophisticated about giving free data storage service,which allows them to better ‘consummate the match.’
2005 Joseph Ratzinger / Pope Benedict XVI NOK 68B BBRY 16B (3x)2013 Jorge Borgoglio / Pope Francis NOK 25B BBRY 4B (4x)Info on Pope almost as important as the Pope
While Facebook focused on creating a robust platform that allowed outside developers to build new applications, Myspace did everything itself.
While Facebook focused on creating a robust platform that allowed outside developers to build new applications, Myspace did everything itself.
From handful of experts to wisdom of crowds
Brian Epstein discovered the Beatles in LiverpoolScooter Braun “discovered” Bieber on YouTube