The 1975 are a UK indie rock band known for their grunge-inspired style of dark, predominantly black clothing that reflects the darker themes in their music like sex, love, drugs, and death. Their album/single covers, music videos, and live performances all maintain a consistent greyscale aesthetic dominated by black and white to establish their recognizable style and brand their music as covering dark subject matter.

2. - image
The 1975 are an indie rock band from the UK. They established
their very recognisable image through their clothing style. Their
look follows a rough, grunge style. They predominantly dress in
black, with the lead singer, Matty Healy (image on right), often
looking dishevelled and unkept. This mirrors the topics covered in
their music; which has been described as haunting" and "smooth" by
Paste magazine.
Their music covers themes such as relationships and darker topics
such as sex, love, drugs, hope, death, and fear. These are themes
which would typically interest people in their late teens and young
adults. Their choice of dark, grunge-like clothing mirrors these
topics.

3. album artwork
In terms of mise-en-scene, The
1975’s album/single covers give
clues as to what their music
sounds like. They are designed
in greyscale, predominantly
black and white contrasting one
another. The dominance of black
within their brand suggests
that their music covers dark
themes. The way in which each
of their covers follow the same
aesthetic implies that they have
a clear, established style and
sound. Their logo is featured in
the centre of each album/single
design. This makes their
artwork easy for fans to
recognise, showing effective
coherence within their house
style.

4. Music videos
The official music videos created by this
band are in keeping with their
trademark greyscale style used within
their album artwork. Many of their
videos from their debut album are
filmed in in either black and white, or
contain very neutral colours – following
a very minimalistic video content.
Their videos are often entirely, or
predominantly performance based.

5. Following on from the band’s
established house style, I
recently attended a concert of
theirs. It was evident here,
that their trademark black
and white image was also used
in their live performances. The
white glowing rectangle which
is seen in the band’s logo was
used as a prop on stage.