Logo evolution of a brands such as Microsoft Windows and Reebok over the period of time from the start, helpful for Marketers to understand the significance of logo designing in a reputed brand

1. CHANGING BRAND IDENTITY
MANAS GORE (22)
&
KARTIK MEHTA (50)

3. Mergers & Acquisitions

4. Inability to create a timeless image

5. Signaling the evolution

6. Simplify it

7. Keeping up with time

8. Reebok
VS
• Brand hasn’t been on top of the ladder
• Sales have been low

10. The Logoic
(Logo + Logic)

11. Reebok
• Focus shift from “Elite athletes” to
“Fitness for all”
• Symbol of Change
• Positive and Transformative change
that fitness can have on a person's
life
• Embrace an active and challenging
life

13. It is believed that few remember the original Windows logo.
The company found it both refreshing and inspiring in relation to the work
they have been doing on the Metro style design visuals. The logo was simply
created using simple lines and clear straight forward concept.

14. The now classic window shape and the introduction of the four colors were
hallmarks of the Windows brand for many years to come.
The introduction of the "waving effect" gives the logo a sense of motion. This
logo would be the basis of the Windows versions throughout the 1990s.

15. It is evident that not many changes had been made to the previous
logo. In fact, the Windows 98 logo looks like a modified version of
its predecessor.

16. The basic element remained the same, but evidently,
the logo got a significant makeover.

17. The next major incarnation of the logo came with the release of
Windows XP.
What has come to be known as the "Windows flag" is a cleaner
more sophisticated mark than its predecessors.

18. The Windows Vista release marked the beginning of the AERO design aesthetic
in Windows with a key component of the interface being the "AERO glass"
effect.
The green Start button was replaced with the round glass-like button with a
now flattened version of the "flag".
Worldwide, this icon became known as the “Pearl".

19. The previous version of the logo was largely unchanged
for Windows 7.
Green is Microsoft Gaming, mainly XBox. Green is
fun and the 'Go!' colour, meaning maximum fun.
Orange is Microsoft's Office products. Red means business,
because it suggests a busy life, quick and hot, which means
Office is meant to get things done nice and quick.
Cool and slick, symbolising what Microsoft
wants Windows to be, slick and quick, yet cool
and easy on the eye and easy to use.
Yellow is bold and strong,
which is what its hardware is
build to be, long-lasting and
efficient.

21. Meshing with the Metro design of Microsoft's upcoming Windows 8, the new logo is a
slightly-angled blue block with a thin white cross in the middle, making it look like a
window instead of the four-colour wavy flag in the past.
The new logo is designed by Paula Scher from the Pentagram Design Agency, whose
notable works include the Citibank logo.
"We did less of a re-design and more to return it to its original meaning and bringing
Windows back to its roots – reimagining the Windows logo as just that – a window" said
the company. . The new logo, in many ways, is a throwback of sorts to the original
Windows logo.

22. Blue for Windows, Windows Live, Server, SQL Server, Azure (including Cloud),
Outlook.com, and Internet Explorer.
Red for Office
Green for Xbox and Xbox Live
Yellow… could it be Bing?!