Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
Kings of Convenience - What Walmart Tells Us About the Future ofBen Cousins
Can we expect as cataclysmic a power-shift in our industry as the US retail business experienced in the last century? This presentation uses the historical analogy of the rise of the supermarket in the post-automobile world to inform us about a possible future of the games industry. How did the technological revolution of the motor car create an increase in convenience and a reduction of the quality of the shopping experience for the average American, and how did that shift change the retail landscape in the US? How can we apply this and similar technology-driven business revolutions to our own rapidly changing industry as we react to the technological revolution of the internet?
Interbrand's Best Retail brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
Kings of Convenience - What Walmart Tells Us About the Future ofBen Cousins
Can we expect as cataclysmic a power-shift in our industry as the US retail business experienced in the last century? This presentation uses the historical analogy of the rise of the supermarket in the post-automobile world to inform us about a possible future of the games industry. How did the technological revolution of the motor car create an increase in convenience and a reduction of the quality of the shopping experience for the average American, and how did that shift change the retail landscape in the US? How can we apply this and similar technology-driven business revolutions to our own rapidly changing industry as we react to the technological revolution of the internet?
Interbrand's Best Retail brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
Rolta SmartManage offers Global Managed Services Excellence, Bringing Differentiated value to your IT transformation by promoting Portfolio Services like Database Services, Apps DBA Services, Middleware Services, SharePoint Services, Datacenter Operations, Datacenter Transformation, Information Security. ROLTA has also developed Global Delivery & Pricing models & solutions.
Mastering the Dynamics of Innovation by Bernt Kristian Jensen and Tore Hundsn...Mobilskole AS
Presentation during the Gründerskolen Alumni event on September 12 2009. See grunderskolenalumni.wordpress.com.
Mastering the Dynamics of Innovation by Bernt Kristian Jensen and Tore Hundsnes, CapGemini Norway
The Business DNA Pyramid for Game-changers: "Don't Just Improve. Change the G...Rod King, Ph.D.
There have been many world-changing organizations in the past. And there are many world-changing organizations at present. Examples of world-changing organizations include Apple, Google, Amazon, Facebook, and Twitter. But how are world-changing organizations created? How does an individual or a team move from an idea to a world-changing business?
The world of business literature is full of books providing frameworks that explain how world-changing organizations are created as well as operate. Popular frameworks and tools include the following:
* James Collins & Jerry Porras's Core Ideology-Envisioned Future Framework in their "Built To Last" book
* Simon Sinek's Golden Circle in his "Start With Why" book
* Michael Porter's Competitive Strategy in his book "Competitive Strategy"
* W. Chan Kim & Renee Mauborgne's Blue Ocean Strategy in their book, "Blue Ocean Strategy"
* A.J. Lafley & Roger L. Martin's Strategic Choice Cascade Framework in their book, "Playing to Win"
* Robert S. Kaplan & David P. Norton's Balanced Scorecard in their book, "The Balanced Scorecard"
* Alexander Osterwalder & Yves Pigneur's Business Model Canvas in their book, "Business Model Generation"
* Eric Ries's Vision-Strategy-Product (VSP) Pyramid and Build-Measure-Learn (BML) Loop in his book, "The Lean Startup"
In spite of the proliferation of tools that describe as well as predict how world-changing organizations are created, the frameworks and tools including those above hardly reference or "talk" to each other. The result is a piecemeal approach to describing and building world-changing organizations. The consequence is the high failure rate of about 90% of startups that attempt to create world-changing products, services, and/or organizations.
In contrast to previous approaches, this presentation introduces a holistic framework - Business DNA Pyramid - that features 3 game-changing DNA questions that can be used to comprehensively explain as well as build world-changing organizations starting from just an idea. Despite the simplicity and coherence of the framework of the Business DNA Pyramid, building a world-changing organization is complex in reality. However, answering the 3 DNA Questions, which involve vertical and horizontal integration of the DNA (Design; Needs; Aspirations) of an organization, would facilitate the creation of world-changing organizations.
Hopefully, the transparency, scalability, and common visual language of the Business DNA Pyramid would help entrepreneurs, startups, and established organizations to effectively and efficiently achieve their world-changing visions. And certainly, our world would be a much better and happier place.
What do you think?
Didier Bonnet: Oracle Open World Presentation on #LeadingDigitalCapgemini
Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book Leading Digital, delivered his keynote presentation at Oracle Open World on 30th September in San Francisco. In his keynote session "Leading Digital Transformation Now—No Matter What Business You’re In", Bonnet highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Bonnet also highlights the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.
Business of Customer Success: Investor and Board PerspectiveGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Business of Customer Success: Investor and Board Perspective - is focused on how Customer Success must be thought of as much more than just a functional area of a SaaS or Subscription business. Nick Mehta, CEO of Gainsight, and Ajay Agarwal of Bain Capital Ventures, outlined what your board and leadership are looking for at a high-level and how Customer Success plays a significant role in reaching those goals.
The reality of Software-as-a-Service (SaaS) is that Customer Success must be a tightly-coupled part of your overall business model, or long-term success is in jeopardy. This presentation shows you how to leverage Customer Success to put the odds back in your favor.
Forrester Research: How the Customer Success Industry is EvolvingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Forrester Research - How the Customer Success Industry is Evolving - is from Pulse 2014, the biggest Customer Success industry event ever.
“IT Technology Trends in 2017… and Beyond”diannepatricia
William Chamberlin, IBM Distinguished Market Intelligence Professional, presented “IT Technology Trends in 2017… and Beyond” as part of the Cognitive Systems Institute Speaker Series on January 26, 2017.
Building a more cohesive organisation using business architectureCraig Martin
In shifting the focus away from enterprise architecture being seen purely as an IT discipline, organizations are beginning to formalise the development of business architecture practices and business architecture outcomes.
The OpenGroup has made the differentiation between business, IT and enterprise architects through their various working groups and certification tracks.
However, industry at present is grappling to try and understand where the discipline of business architecture resides in the business and what value it can provide separate of the traditional project based business analysis focus.
This presentation will take the audience through an overview of some of the critical questions being asked by business and how these are addressed through the discipline of business architecture.
Using both method as well as case study examples, I will show the audience an approach to building more cohesion across the business landscape using business architecture techniques and artefacts.
The presentation will focus on using business motivation models, strategic scenario planning and capability based planning techniques to provide input into the strategic planning process.
It will also highlight some of the outputs through examples from engagements.
What is the impact of Big Data on Analytics from a Data Science perspective.
Presented at the Big Data and Analytics Summit 2014, Nasscom by Mamatha Upadhyaya.
Using Business Architecture to enable customer experience and digital strategyCraig Martin
Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and lifetime value.
The presentation looks at environmental pressures caused by digital disruption and identifies how to use business architecture and business design to address these changes.
It covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design.Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too?
This presentation was delivered as an OpenGroup webinar and is available for viewing from the www.enterprisearchitects.com web site.
In April 2016, one of EA Learning’s experienced Business Architecture instructors, Judith Oja-Gillam, delivered a webinar to a community of Architects and IT professionals within the IASA network. Judith discussed the discipline of business architecture, its potential value to the business and some of the challenges it looks to address. The approaches discussed are linked closely to the content delivered in EA Learning’s Applied Business Architecture.
What does “Business Architecture” mean? How do we create a Business Architecture? And critically how do we practically apply it to help inform strategic decisions and investments?
This talk will demonstrate the key points in creating a Business Architecture, the major artefacts and how to apply them.
Introduction : What is a Business architecture & why do we need one?
The Strategic Context: capturing and articulating business motivation
The value system and the business value chain
The Business Capability view
What is a Business Capability?: How do we describe a Capability?
Identifying strategically important Capabilities
Measuring Capability maturity and gaps
Views and viewpoints:
Business & Technology Pain points
Programme overlay: Are we investing in the right capabilities & applications to address them?
Architecture interconnects: Business Architecture, Enterprise Architecture and the Strategic Roadmap
Creating traceability from IT decisions to business goals
Throughout a Case Study from Financial Services will be used to illustrate the approach
Gartner TOP 10 Strategic Technology Trends 2017Den Reymer
Gartner TOP 10 Strategic Technology Trends_2017
http://denreymer.com
Artificial Intelligence and Advanced Machine Learning
Intelligent Apps
Intelligent Things
Virtual Reality and Augmented Reality
Digital Twins
Blockchains and Distributed Ledgers
Conversational Systems
Digital Technology Platforms
Mesh App and Service Architecture
Adaptive Security Architecture
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
Market Position AnalysisBy Melissa CabaAs a market leader it .docxinfantsuk
Market Position Analysis
By: Melissa Caba
As a market leader it could be a leader by brand name, firm or by a distinct product in which a company has the largest total sales percentage in total revenue. The market leader regularly dominates in the industry when in comparison to its competitors. As a market leader some areas that are distinguished are customer loyalty, distribution coverage, and image, perceived as well has high a better product value, product pricing, the organizations net profit ad expenditures.
In order to be a market leader the company needs to demonstrate innovation and be revolutionary in that industry. The market leader objective is the expansion of the company’s total market by continuously having a new customer base. Having a defense strategy as a market leader would assist in any obstacles that could cause any threats to the market leader position of the company. The market leader also needs to maintain and protect their product market share. Being able to attain and continuously maintain and or increase the market share of their product is another objective of a market leader. Examples of some company’s who are market leader: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft).
Apple iPod the product that I will talk about will be Apple’s iPod. First, I will list down what are the available products. The reason is because I am a vivid apple user and have multiple products that they offer. Apple’s iPod and Apple iPhone are some are some of the top products sold. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Apple’s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the user's computer and which can play, burn and rip music from a CD. It’s also to a lot of files like a PDA. "Now let's talk about the iPod. It's doing really well. They're... rather strong." Teehee. "We've sold over 110m to date... and you'll notice the place where the sales curve is strongest is during the holiday season... today we're going to refresh or replace EVERY single product in this lineup to get ready for this holiday season." Currently the iPod have a variety selection available. . Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random." This model is a new design as instead of storing data on a hard disk, it has been changed. In 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color, which is red. No ...
A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
Rolta SmartManage offers Global Managed Services Excellence, Bringing Differentiated value to your IT transformation by promoting Portfolio Services like Database Services, Apps DBA Services, Middleware Services, SharePoint Services, Datacenter Operations, Datacenter Transformation, Information Security. ROLTA has also developed Global Delivery & Pricing models & solutions.
Mastering the Dynamics of Innovation by Bernt Kristian Jensen and Tore Hundsn...Mobilskole AS
Presentation during the Gründerskolen Alumni event on September 12 2009. See grunderskolenalumni.wordpress.com.
Mastering the Dynamics of Innovation by Bernt Kristian Jensen and Tore Hundsnes, CapGemini Norway
The Business DNA Pyramid for Game-changers: "Don't Just Improve. Change the G...Rod King, Ph.D.
There have been many world-changing organizations in the past. And there are many world-changing organizations at present. Examples of world-changing organizations include Apple, Google, Amazon, Facebook, and Twitter. But how are world-changing organizations created? How does an individual or a team move from an idea to a world-changing business?
The world of business literature is full of books providing frameworks that explain how world-changing organizations are created as well as operate. Popular frameworks and tools include the following:
* James Collins & Jerry Porras's Core Ideology-Envisioned Future Framework in their "Built To Last" book
* Simon Sinek's Golden Circle in his "Start With Why" book
* Michael Porter's Competitive Strategy in his book "Competitive Strategy"
* W. Chan Kim & Renee Mauborgne's Blue Ocean Strategy in their book, "Blue Ocean Strategy"
* A.J. Lafley & Roger L. Martin's Strategic Choice Cascade Framework in their book, "Playing to Win"
* Robert S. Kaplan & David P. Norton's Balanced Scorecard in their book, "The Balanced Scorecard"
* Alexander Osterwalder & Yves Pigneur's Business Model Canvas in their book, "Business Model Generation"
* Eric Ries's Vision-Strategy-Product (VSP) Pyramid and Build-Measure-Learn (BML) Loop in his book, "The Lean Startup"
In spite of the proliferation of tools that describe as well as predict how world-changing organizations are created, the frameworks and tools including those above hardly reference or "talk" to each other. The result is a piecemeal approach to describing and building world-changing organizations. The consequence is the high failure rate of about 90% of startups that attempt to create world-changing products, services, and/or organizations.
In contrast to previous approaches, this presentation introduces a holistic framework - Business DNA Pyramid - that features 3 game-changing DNA questions that can be used to comprehensively explain as well as build world-changing organizations starting from just an idea. Despite the simplicity and coherence of the framework of the Business DNA Pyramid, building a world-changing organization is complex in reality. However, answering the 3 DNA Questions, which involve vertical and horizontal integration of the DNA (Design; Needs; Aspirations) of an organization, would facilitate the creation of world-changing organizations.
Hopefully, the transparency, scalability, and common visual language of the Business DNA Pyramid would help entrepreneurs, startups, and established organizations to effectively and efficiently achieve their world-changing visions. And certainly, our world would be a much better and happier place.
What do you think?
Didier Bonnet: Oracle Open World Presentation on #LeadingDigitalCapgemini
Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book Leading Digital, delivered his keynote presentation at Oracle Open World on 30th September in San Francisco. In his keynote session "Leading Digital Transformation Now—No Matter What Business You’re In", Bonnet highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Bonnet also highlights the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.
Business of Customer Success: Investor and Board PerspectiveGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Business of Customer Success: Investor and Board Perspective - is focused on how Customer Success must be thought of as much more than just a functional area of a SaaS or Subscription business. Nick Mehta, CEO of Gainsight, and Ajay Agarwal of Bain Capital Ventures, outlined what your board and leadership are looking for at a high-level and how Customer Success plays a significant role in reaching those goals.
The reality of Software-as-a-Service (SaaS) is that Customer Success must be a tightly-coupled part of your overall business model, or long-term success is in jeopardy. This presentation shows you how to leverage Customer Success to put the odds back in your favor.
Forrester Research: How the Customer Success Industry is EvolvingGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Forrester Research - How the Customer Success Industry is Evolving - is from Pulse 2014, the biggest Customer Success industry event ever.
“IT Technology Trends in 2017… and Beyond”diannepatricia
William Chamberlin, IBM Distinguished Market Intelligence Professional, presented “IT Technology Trends in 2017… and Beyond” as part of the Cognitive Systems Institute Speaker Series on January 26, 2017.
Building a more cohesive organisation using business architectureCraig Martin
In shifting the focus away from enterprise architecture being seen purely as an IT discipline, organizations are beginning to formalise the development of business architecture practices and business architecture outcomes.
The OpenGroup has made the differentiation between business, IT and enterprise architects through their various working groups and certification tracks.
However, industry at present is grappling to try and understand where the discipline of business architecture resides in the business and what value it can provide separate of the traditional project based business analysis focus.
This presentation will take the audience through an overview of some of the critical questions being asked by business and how these are addressed through the discipline of business architecture.
Using both method as well as case study examples, I will show the audience an approach to building more cohesion across the business landscape using business architecture techniques and artefacts.
The presentation will focus on using business motivation models, strategic scenario planning and capability based planning techniques to provide input into the strategic planning process.
It will also highlight some of the outputs through examples from engagements.
What is the impact of Big Data on Analytics from a Data Science perspective.
Presented at the Big Data and Analytics Summit 2014, Nasscom by Mamatha Upadhyaya.
Using Business Architecture to enable customer experience and digital strategyCraig Martin
Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and lifetime value.
The presentation looks at environmental pressures caused by digital disruption and identifies how to use business architecture and business design to address these changes.
It covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design.Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too?
This presentation was delivered as an OpenGroup webinar and is available for viewing from the www.enterprisearchitects.com web site.
In April 2016, one of EA Learning’s experienced Business Architecture instructors, Judith Oja-Gillam, delivered a webinar to a community of Architects and IT professionals within the IASA network. Judith discussed the discipline of business architecture, its potential value to the business and some of the challenges it looks to address. The approaches discussed are linked closely to the content delivered in EA Learning’s Applied Business Architecture.
What does “Business Architecture” mean? How do we create a Business Architecture? And critically how do we practically apply it to help inform strategic decisions and investments?
This talk will demonstrate the key points in creating a Business Architecture, the major artefacts and how to apply them.
Introduction : What is a Business architecture & why do we need one?
The Strategic Context: capturing and articulating business motivation
The value system and the business value chain
The Business Capability view
What is a Business Capability?: How do we describe a Capability?
Identifying strategically important Capabilities
Measuring Capability maturity and gaps
Views and viewpoints:
Business & Technology Pain points
Programme overlay: Are we investing in the right capabilities & applications to address them?
Architecture interconnects: Business Architecture, Enterprise Architecture and the Strategic Roadmap
Creating traceability from IT decisions to business goals
Throughout a Case Study from Financial Services will be used to illustrate the approach
Gartner TOP 10 Strategic Technology Trends 2017Den Reymer
Gartner TOP 10 Strategic Technology Trends_2017
http://denreymer.com
Artificial Intelligence and Advanced Machine Learning
Intelligent Apps
Intelligent Things
Virtual Reality and Augmented Reality
Digital Twins
Blockchains and Distributed Ledgers
Conversational Systems
Digital Technology Platforms
Mesh App and Service Architecture
Adaptive Security Architecture
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
Market Position AnalysisBy Melissa CabaAs a market leader it .docxinfantsuk
Market Position Analysis
By: Melissa Caba
As a market leader it could be a leader by brand name, firm or by a distinct product in which a company has the largest total sales percentage in total revenue. The market leader regularly dominates in the industry when in comparison to its competitors. As a market leader some areas that are distinguished are customer loyalty, distribution coverage, and image, perceived as well has high a better product value, product pricing, the organizations net profit ad expenditures.
In order to be a market leader the company needs to demonstrate innovation and be revolutionary in that industry. The market leader objective is the expansion of the company’s total market by continuously having a new customer base. Having a defense strategy as a market leader would assist in any obstacles that could cause any threats to the market leader position of the company. The market leader also needs to maintain and protect their product market share. Being able to attain and continuously maintain and or increase the market share of their product is another objective of a market leader. Examples of some company’s who are market leader: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft).
Apple iPod the product that I will talk about will be Apple’s iPod. First, I will list down what are the available products. The reason is because I am a vivid apple user and have multiple products that they offer. Apple’s iPod and Apple iPhone are some are some of the top products sold. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Apple’s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the user's computer and which can play, burn and rip music from a CD. It’s also to a lot of files like a PDA. "Now let's talk about the iPod. It's doing really well. They're... rather strong." Teehee. "We've sold over 110m to date... and you'll notice the place where the sales curve is strongest is during the holiday season... today we're going to refresh or replace EVERY single product in this lineup to get ready for this holiday season." Currently the iPod have a variety selection available. . Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random." This model is a new design as instead of storing data on a hard disk, it has been changed. In 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color, which is red. No ...
A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
To survive and thrive in today’s economy, it takes a lot more than just clinging to yesterday’s strategies and hoping for the best. It’s quite simple really, the future will belong to those brands that can rethink and re-imagine their core strategies. But those that fail to embrace change and take intelligent risks, will likely become another sad statistic.
In "Innovate or Die: 10 Ways To Build Your Brand...A Casket", the North team pays tribute to some recent unexpected traumas, epic disasters, and shocking casualties of the new economy.
But before you go reaching for the box of tissue, this presentation isn’t meant to be a downer. It’s to inspire new innovative ways for looking at your business.
Enjoy.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
1. Game Changers
Leveraging innovation to
revolutionize the category
Presented to P&G by
2. Introduction
For some brands, product innovation
goes well beyond functional
improvements or simple extensions
of the existing portfolio.
3. Introduction
ese brands take advantage of the
opportunities presented by innovations to
re-define how their category is perceived
by consumers.
ey quite literally
change the game…
5. Apple Mac
e game
Before Macintosh, computer
manufacturers spoke the jargon of
‘techies’ or businesspeople, the two
groups they still thought of as
their target audience.
6. Apple Mac
e innovation
Simple interface
Nice design
7. Apple Mac
e greatest advertisement in history
How the game was changed
Not simply a new computer,
but a new way to think
about computers
8. Apple Mac
How the game was changed:
Discovered/Created the lifestyle
tech-user, more interested in
personality and style than hard
features or computing power
10. Apple Mac
iLife How the game was changed:
ipod e “i” nomenclature is both
ownable and representative of this
iDVD focus on the customer and his life/
iphone needs.
iphoto
11. Wii
e game
Videogames have always been the
bogeyman of non-gamers (ie.
Adults) as promoting violence,
causing anti-social behavior, and
contributing to obesity.
16. Orbit
e game
Another bogeyman, this time of
dentists and schoolteachers around
the world, gum had always been
seen as childish, bad for your
teeth, and a bad habit in general.
18. Orbit
e innovation
Wrigley’s did not invent sugarfree
gum, but their Orbit brand best
exemplifies how to capitalize on a
game-changing innovation…
19. Orbit
How the game was changed
By introducing a constant stream of high-tech
innovations, formats, and packaging solutions,
Orbit becomes an essential component of oral
hygiene for an adult audience.
21. Orbit How the game was changed
Functional, almost medical design cues
and nomenclature. Borrowing heavily
from the language of toothpastes.
American dental association
endorsement
“just enough” high-tech
22. Nike
e Game
Sporting fashion brands (including
market leader Adidas) focused on
performance and features
23. Nike
e innovation
External-sponge sole
A re-think of what performance really
means
24. Nike How the game has changed
Functional innovations have never been more
than RTB for Nike’s real innovation, which was
in communication (and manufacture).
Like Macintosh, Nike pioneered the sneaker as
lifestyle marker for a target demographic of
winners which Nike itself defined.
25. Nike How the game has changed
Products and product lines created based
on lifestyles rather than performance
Unique designs come to the forefront as
personalization becomes a major trend.
26. Colgate Total
e game
e toothpaste category was becoming more and more
specialized and confusing for consumers
27. Colgate Total
e innovation
An all-in-one toothpaste targeting the ‘big 3’; cavities,
tarter, and gingivitis
28. Colgate Total
How the game was changed
It hasn’t. Except that Colgate now markets 2 lines of
accessories/dental hygiene products. Regular Colgate
and the more premium Colgate Total.
29. Simply Smooth
e Game
35-40 million Americans have had
to reduce or eliminate coffee from
their diets because of acidity and
stomach issues
31. Simply Smooth
How the game has changed
Stomach-friendly coffee
Color palette gives it the appearance of a
dietary supplement (ie. No dark, rich tones
usually associated with coffee) or tea
brand (associated with healthy digestion)
32. Gillette
e Game
A highly competitive category, disposable razors,
nevertheless, were low involvement and driven purely
on functional benefits or price.
33. Gillette
e innovation
More blades! (among other
things)
34. Gillette
How the game has changed
e introduction of the shaving system with
more blades, the lubraderm strip, non-slip
handle and ergonomic design implied a highly
effective, high-tech shaving apparatus.
35. How the game has changed
Gillette e brand borrows heavily from many
high-tech boy toys…
Jet fighters and sexy women in
communication
Cool, powerful sounding names
Sophisticated-sounding branded
ingredients (lubraderm strip)
Color coding and design cues
Re-launching updates every few years…
36. Gillette
How the game has changed
All combine to make Gillette shaving
systems look like the coolest thing
any 10yr old boy could possibly find
under his Christmas tree
37. Gillette
A formula which has been followed closely by the competition…
…making them play Gillette’s game rather than their own!
38. How not to change the game
e potentially game changing Lite Beer
from Miller was launched with nothing
more than a light sounding name –
which was quickly copied by every single
competitor. (Bud Light, Coors Light,
Michelob Light)
To consumers, Light beer now just
means watered down beer.
39. Who should be game-changing?
Game changing is a tool for new brands to
enter the market or for follower brands to
shake up the market.
It is not generally in the best interest of
market leaders to change the game!
For them, innovation should be co-opted
into the existing game!
40. Wal-mart
e Game
Department stores have long
been using economy of scale to
put forward a value proposition.
41. Wal-mart
e innovation:
Global economy of scale
42. Wal-mart How the game was changed
By incorporating E.O.S on such a
global level, the retail landscape of
America was completely re-shaped
43. Wal-mart
How the game was changed
Unable to compete in Wal-mart’s game, competitors must re-think
and re-define what value means for their businesses
44. Wal-mart
How the game was changed
Now that it is market leader, Wal-mart’s many innovations are
not introduced as game-changers, but as innovations which
strengthen its positioning as the lowest cost alternative.
Preventing other brands from under-cutting
Wal-mart with their own innovations
45. But don’t worry market leaders…
History has shown that many start-ups and
upstarts will try to change the game through
new innovations.
When they fail (which most do) it is the
market leaders that benefit!
(Bud Light surpassed Miller Light in 1992)
46. Conclusion
Changing the game means building a new language (visual
and written) that competitors cannot simply adopt (ie. Lite
beer or diet cola). ey must completely re-frame their own
brand to stay relevant!
Remember
Understanding the audience
Using ownable nomenclature and design
Borrowing from other relevant categories
47. ank you!
“ e true meaning of life is to plant trees under
whose shade you do not expect to sit.”
Nelson Henderson
48. ank you!
Douglas Kaufman
Head of Brand Strategies
d.kaufman@cocoon-agency.com
+420.224.815.985
www.cocoon-agency.com