Website Redesign ROI - 10 Ideas to Make the Most of Your Website InvestmentSkoda Minotti
Idea #1: Website Strategy
Idea #2: Web Design
Idea #3: Search Engine Optimization
Idea #4: Mobile vs. Responsive
Idea #5: Inbound Marketing
Idea #6: Content Management System
Idea #7: E-Newsletters
Idea #8: Analytics
Idea #9: Ongoing Maintenance
Idea #10: Your Design Team
iPad + Apps for Designers presentation was prepared for a #KBTribeChat Twitter chat. It was a social media experiment to see if a Twitter chat about technology would be enhanced by a reference presentation posted on SlideShare. The results were exciting. There were 50 attendees at the Twitter chat who 'retweeted' the presentation widely. Since that time, the presentation has been featured in the Formica Group blog, http://goo.gl/J78ux, and in an interview at the SlideShare blog, http://goo.gl/hHSkb
This presentation shares a resume 'Infographic' created with vizualize.me and Linkedin. I use my Linkedin account for the case study so you'll learn more about Mark Johnson FAIA at MARKITECT.me as well.
Website Redesign ROI - 10 Ideas to Make the Most of Your Website InvestmentSkoda Minotti
Idea #1: Website Strategy
Idea #2: Web Design
Idea #3: Search Engine Optimization
Idea #4: Mobile vs. Responsive
Idea #5: Inbound Marketing
Idea #6: Content Management System
Idea #7: E-Newsletters
Idea #8: Analytics
Idea #9: Ongoing Maintenance
Idea #10: Your Design Team
iPad + Apps for Designers presentation was prepared for a #KBTribeChat Twitter chat. It was a social media experiment to see if a Twitter chat about technology would be enhanced by a reference presentation posted on SlideShare. The results were exciting. There were 50 attendees at the Twitter chat who 'retweeted' the presentation widely. Since that time, the presentation has been featured in the Formica Group blog, http://goo.gl/J78ux, and in an interview at the SlideShare blog, http://goo.gl/hHSkb
This presentation shares a resume 'Infographic' created with vizualize.me and Linkedin. I use my Linkedin account for the case study so you'll learn more about Mark Johnson FAIA at MARKITECT.me as well.
Logo Design and Development: From Start to Finish & a Case StudySandra Bekhor
This past February, I spoke about about law firm logos at the TLA (Toronto Lawyers Association). This event was an initiative of 'Keeping it Social: Practice development for lawyers TORONTO', a LinkedIn group collaboration between Bekhor Management and TLA. Practising lawyers and articling students in Toronto are welcome to join: https://lnkd.in/eTDaTcX
These are my presentation slides.
The anatomy of a landing page 2014 - Class #6 HubSpot Inbound Academy Certifi...Sorin Magureanu
Landing pages are specifically designed to convert website visitors to leads.
They're like digital sales reps, working 24/7 to pitch your marketing offers and gather valuable information about your leads. Understanding the key elements of a high quality landing page will put you in the ranks of fellow inbound marketers who generate 2x the website conversions as non-inbound marketers.
This class fits into the "Convert" stage of Inbound Methodology - we create landing pages to promote the benefits of our marketing offers.
http://academy.hubspot.com/inbound-marketing-certification/convert/landing-pages
Rise of Fascism in Hindi
Published by Human Rights Law Network(HRLN), a division of Socio Legal Information Centre(SLIC). For more details about our works, visit us at http://hrln.org
ProBro – A business model and a network of professional brokers, who believe in transparent international practices, empowered with state-of-the-art technology and work like entrepreneurs to serve the clients professionally.
Logo Design and Development: From Start to Finish & a Case StudySandra Bekhor
This past February, I spoke about about law firm logos at the TLA (Toronto Lawyers Association). This event was an initiative of 'Keeping it Social: Practice development for lawyers TORONTO', a LinkedIn group collaboration between Bekhor Management and TLA. Practising lawyers and articling students in Toronto are welcome to join: https://lnkd.in/eTDaTcX
These are my presentation slides.
The anatomy of a landing page 2014 - Class #6 HubSpot Inbound Academy Certifi...Sorin Magureanu
Landing pages are specifically designed to convert website visitors to leads.
They're like digital sales reps, working 24/7 to pitch your marketing offers and gather valuable information about your leads. Understanding the key elements of a high quality landing page will put you in the ranks of fellow inbound marketers who generate 2x the website conversions as non-inbound marketers.
This class fits into the "Convert" stage of Inbound Methodology - we create landing pages to promote the benefits of our marketing offers.
http://academy.hubspot.com/inbound-marketing-certification/convert/landing-pages
Rise of Fascism in Hindi
Published by Human Rights Law Network(HRLN), a division of Socio Legal Information Centre(SLIC). For more details about our works, visit us at http://hrln.org
ProBro – A business model and a network of professional brokers, who believe in transparent international practices, empowered with state-of-the-art technology and work like entrepreneurs to serve the clients professionally.
INSTUT iRestaurant is all-in-one, cloud-based restaurant point of sale system designed to help you build, maintain and grow your business while continuously providing awesome customer experiences. From efficient table-side ordering, kitchen order queue management, inventory management, and employee management to analytic reporting, We continuously building the perfect F&B POS systems offers all the tools you need to run a successful restaurant, whether you own a single location or many.
This slide shows the organisational life at facebook.com. There is a video in the slide which is not playing in slideshare so if any one need that request it in the comment section and I will forward it
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
When deciding upon a logo design, consider your brand first because a logo is one of the critical aspects of business marketing.A logo doesn't represent only the design understanding of a company,but it also explains the emotions that a brand is trying to convey through the colors of its logo.
Join Red Pill Development's Creative Director Bob Kadrie, and Software Engineer Keith Strickland as they discuss how good design profoundly impacts the effectiveness of the applications you develop. In this session we will explore the industry's renewed dedication to user experience by taking a closer look at the design standards created by Google, IBM and Microsoft, and how you can utilize these design strategies to improve your application's usability and adoption.
Top keys and examples to make the great website header designWeblium
If you are looking for a great website header design, this presentation will give you the main answer:
- what is the main aim of the website header
- preferred size
- main rules to create a website header for different websites: product, services, portfolio, non-profit community etc.
Product Managers: Treat Your Strategy as a ProductProductPlan
Having a strategy as a guide for your teams and products is essential; we all know that. Moreover, product managers agonize over how to make these statements brief and powerful. As such, strategy has become a mad lib, fill in the blank word game that often feels abstract and disconnected from your immediate product goals.
In our this webinar, our expert panel explains the undervalued necessity of treating your strategy the same way you do your products. In other words HOW to set cause and effect metrics on your strategy and WHY this is vital.
A detailed designing process is required to crate an outstanding logo that will suit any business’s requirement.
In the following slides you will get to know 5 basic steps so that you can also try to create a logo or at least how this process works.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
1. Logitech.com Creative Brief Prepared for John Bauer, Director of Internet Marketing Observations/Suggestions By: Rick Barron September 8, 2006 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
2. Table of Contents Introduction 3 Overview 4 Site Goal 4 Key Attributes 4 Observations 5 Look & Feel 6 Consistency 7 Home Page 8 Missing A Sale? 9 Dead End 10 Banners 11 Selling The Brand 12 Brand Message 13 Defining branding 14 Brand Attributes 15 Best Practices 16 Best Practices-Style 17 Best Practices-Product Pages 18 Best Practices-Home Pages 19 Best Practices-Promos 20 Suggestions 21 Home Page 1 22 Home Page 2 23 Home Page 3 24 Mood board: Photography 25 Staging Promos 26 Futures 27 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
3. Introduction T he purpose of this creative brief is to provide some quick observations and suggestions to the upcoming redesign of Logitech’s web site. Currently the services of Sapient have been hired to help with the redesign of the sites web architecture. This document provides a snapshot of what I see as areas for enhancement, along with examples of ‘best practices’. While I was not hired to perform such duties, I confess that design is where my passion is, in addition to wanting to contribute to the success of Logitech. Rick Barron Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
4.
5. Review of site - OBSERVATIONS - Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
6. Look & Feel: Products Page Experience Page Support Page Review of the site displays various web template structures, a landscape that is simple in appearance but lacking in excitement and not presenting products in their best light. First impressions gives one a sense that Logitech is just another ‘peripheral company’, and doesn’t differentiate itself from their competitors. The Logitech brand appears weak and lacks strength. Downloads Page Partners Page About Logitech Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
7. Consistency: With so many variations of menu bars, links, titled pages, graphic layout, color tone; it appears that pages are built in a ad hoc manner. There’s a lack of uniformity. Closer Review: 1. Two of the six topic pages have titles, while the others do not. 2 . Three of the six main pages have secondary links even though the topics are identified in the body of the page. 3. Variations in height of green header bar. 4. Use of graphical layout is inconsistent throughout. 5. Color tone is not the same. Products Page Experience Page Support Page Downloads Page About Logitech Page Partners Page Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
8. Home Page: 1) Home page lacks an engaging look/feel 2) Color tones are on the dark side thus not calling out easily that something new is being stated. 3) A lot of white space left unused. Information appears jammed together. 4) Banner sizes are not uniformed, thus look out of alignment. 1 2 3 4 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
9. Missing a sale?: 1) Home page identifies product in subtle manner under ‘What’s New’. 2) Link takes you to a page titled ‘News’ (?) which provides information about the topic. 3) What the ‘News’ page doesn’t do is after calling attention to the product, provide a link to take the customer to the product called out. It appears as a dead end. Potential sale lost? No link off ‘New’s page to product page. 1 2 3 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
10. Observation: Dead End No link off ‘New’s page to product page. 1) Link call users attention to information that calls speaks to the value add about the product… 2) Only to be taken to a dead end. This type of ‘Product or Page Unavailable’ appears in many areas. Need a QA process if not one already. 1 2 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
11. Banners: Too much content Out of alignment and two many links on one banner 1) Banners need to be short and to the point and engaging. 2) There needs to be a standard by which there is no more than one to two lines of text, and photography needs more polish and professional/exciting tone to it. 3) Promos need to be staged more strategically so that they are visible, thus above the fold. What’s visible above the fold…on a 21” screen. Unless one scrolls all the way to the bottom, promos are missed and perhaps a sale. 1 2 3 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
12. Review of site - SELLING THE BRAND - Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
13. Best Practices: Branding “ A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Source: Jeff Bezos, Chairman and CEO of Amazon Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
14. Best Practices: Defining importance of branding A brand or branding often means different things to different people. This is in part due to the fact that a brand embodies so much. Sometimes it is easier to talk about a brand in terms of what it is not — or not only. For starters, despite popular opinion, a brand is not a logo. Though a logo is one of several easy and effective ways of representing a much deeper brand meaning. Indeed, a brand is a company's face and voice to the world. It is how people experience a product, service or corporation. It is a distinctive relationship and personality that relates a promise that is understood by anyone who comes in contact with it. While it is possible to duplicate a product or service, the brand associated with it cannot. A strong brand is capable of staving off commoditization and elevating products and services above their category — becoming more valuable in the process. Simply put, a brand is trust . A consistent set of differentiated expectations. Logitech has a good brand, but can be enhanced with improving the imagery, typography, color usage, and engaging web landscapes. In short, instill the emotion for the customer that they have made an intelligent purchase; and those that haven’t…will. Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
15. Brand Attributes: Approachable Friendly, Inviting, Human, Accessible, Appealing, Warm, Positive. Authoritative Knowledgeable, leading, Smart, Relevant, Solid, Trusted/Respected, Visionary, Certain Fun Playful, Creative, Youthful, Amusing, Colorful, Happy, Clever, Full of life, Fresh Cool Confident, Understated, Energetic, Refreshing, In the know, Hip, Full of attitude, Unique Fashionable Together, Up-to-date, Sophisticated, Cool, Adaptive, Stylish, Imaginative Selective Quality-oriented, Top-notch, Discerning, High-end, Solid, Well-built, Name-brand Brand attributes are a functional or emotional associations that are assigned to a brand by its customers and prospects. Brand attributes help clarify what you’ll want the site to convey when customers arrive. Below are some attributes that came to mind when thinking about Logitech’s web site. Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
16. Review of site - BEST PRACTICES - Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
17. Best Practices: First and foremost you need to stir emotion about your brand. Second, establish an environment that will get the customers engaged. The first few pages of your web site will tell a customer whether or not they want to stay and look around or not. More to the point, give them a reason for coming back. Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
18. Best Practices: Product Pages Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
19. Best Practices: Home Pages Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
20. Best Practices: Promos Apple Computer Nike 1) Promos are simple, teasing in manner and a little text goes a long way. 2) Good use of banner buttons, along with products identified by their iconic symbols. 3) Consistent use of color tone theme, along with simple verbiage. 4) Color theme and rich tone of graphics evokes an emotional stir with the reader. Adobe 1 2 4 3 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
21. Review of site - SUGGESTIONS - Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
22. Home Page: #1 Tease the audience Simplicity of products Logitech Harmony 880 So easy, it’s child’s play. Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
23. Instill Excitement Call out the value add Home Page: #2 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
24. Promote Relations Get their curiosity Home Page: #3 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
25. Moodboard: Photography Creative Fun Photography on the site needs to express many moods so as to help stir emotion about Logitech’s product lines. Think in terms of ‘slick’, ‘must have’, ‘innovative’, a ‘leader’ in the field and not just having the largest market share. Innovative Freedom 1 2 3 4 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
26. Good Practices: Staging Promos Apple Computer Sun Microsystems Promos are quickly seen and above the fold. 1 2 Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron
27. Futures Below are just my thoughts for some futures to consider…I have more. 1 Web site should have a page that offers tips [‘So how do I…?’] on using Logitech products. Be ‘the’ source of information for our products. See Apple site for example . Draw information from ‘Logitech Forums’. Identify ‘Top 10’ Trouble Shooting Articles. Provide a FAQ listing for products. 2 Break down products into six categories [Gaming, Internet Communications, Keyboards/Desktops, Mice, Remotes, and Speakers] so as to simplify the breakdown of Logitech’s offerings. The 19 listings stemming from the ‘Products’ pull down is too much to absorb, let alone decipher quickly in the users mind. Go with naming conventions that resonates with the user. 3 Have a web page that promotes Logitech’s engineering design of the various product lines. Celebrate the use of design in our products…your working relationship with the vendor in Oregon, Ziba , design awards Business Week…tote your horn off the web site! 4 Stage links on product pages that helps push other product purchases…’people who have bought this product also bought this…’ 5 ‘ Home Page’ needs to ‘pop’! Stage new releases that display products in a manner that will engage the user. Call out partnership announcements likeYouTube and Skype [don’t hide them in the ‘What’s New’]. Change featured product/story every 5-7 business days. 6 Consider a blog. 7 A section that covers how Logitech’s products are used in various office/personal environments…define the benefit customers have gained from using Logitech products from mice, home entertainment and more. See Apple Pro and Adobe sites for examples. 8 Go for a Webby. What better way to compliment the new design such that it adds to the credence of the product lines found on the web site. 9 Think about producing podcasts to help customers be informed and engaged. Utilize Web 2.0 and it’s advantages. Adobe follows this practice . 10 Instill a QA program/practice that ensures pages are current with product types, localization, no dead ends, no ‘workarounds’, etc. Conduct a quarterly review with product groups. Logitech Corporate Web Creative Brief September 8, 2006 Written by: Rick Barron