The document discusses Facebook Marketplace and how it fosters local community connections. It highlights a 77% increase in unique conversations between buyers and sellers, with over 18 million new items posted in May 2017. The product strategy emphasizes a people-led approach to development and engagement.

1. Building People-led
Products
Bringing Local Communities Closer
Together through Facebook Marketplace
Bowen Pan
Product Manager - Marketplace
@BowenPan

2. 2+ Billion People
Use Facebook each month

4. How We Build Products at Facebook

5. Valuable
Well-CraftedEasy to Use

6. Valuable
Well-CraftedEasy to Use

7. Valuable
Well-CraftedEasy to Use

8. Valuable
Well-CraftedEasy to Use

9. How do we decide what to work on?

10. Closed Distribution
Friends Only

11. Closed Distribution
Group Members Only

12. Open Distribution
No Barriers

15. 77%+
Growth in the number of
unique conversations
between a potential buyer and
seller in Marketplace (US)
18M+
new items posted for sale in
Marketplace in the US during
the month of May
Source: Facebook
Between Jan and May 2017

16. People-led Product Strategy
Don’t take anything for granted.

20. THIS JOURNEY
1% FINISHED

21. @BowenPan
#branchout17
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