Bigger than Japan at 127MM Bigger than Russia at 142 MM Bigger than Brazil at 191 MM It would be the worlds 5 th largest country by population
Some applications can be used on groups, some on Pages (for Brands) and on Profiles You can build an application (Coke-Tags), buy an application (TripAdvisor – Places I’ve been) or sponsor (Sony Vampires) CokeTags-A CokeTag is a fun, personal widget for packaging and sharing links to content across the Web. Use CokeTags to promote yourself — your blog, work, interests, team, band or whatever you like or care about — and then track how influential you are!
First round of apps in 2007 were more or less casual games or built upon current FB architecture (SuperWall) Second round of apps is more for B2B or utilities showing that the platform is maturing. Wildfire has a promotions application that allows running contests, coupons or other activities for as low as $1/day
OBJECTIVE- to get users engaged with a simple application to drive awareness and interest in the dress lines so customers would as at retail. FBML – makes it relatively non-complex to write an app OR- you can find one that exists to use; or even re-purpose an existing app (eg Vampires app and Sony entertainment)
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