SlideShare a Scribd company logo
The Importance of
Building Cross-Platform
How to be cohesive and
coherent on mobile
Mada Seghete
Co-founder
@Mada299
APP
SafariViewController
WEB
BROWSERS
APP
SafariViewController
WEB
BROWSERS
APP
SafariViewController
WEB
BROWSERS
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete
Branchout 2017 - Day 2 Session - Mada Seghete

More Related Content

More from Branch

Branchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave NickensBranchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave Nickens
Branch
 
Branchout 2017 - Day 2 Session - Alex Austin
Branchout 2017 - Day 2 Session - Alex AustinBranchout 2017 - Day 2 Session - Alex Austin
Branchout 2017 - Day 2 Session - Alex Austin
Branch
 
Branchout 2017 - Day 2 Session - Nadav Melnick
Branchout 2017 - Day 2 Session - Nadav MelnickBranchout 2017 - Day 2 Session - Nadav Melnick
Branchout 2017 - Day 2 Session - Nadav Melnick
Branch
 
Branchout 2017 - Day 2 Session - Toby Roessingh
Branchout 2017 - Day 2 Session - Toby RoessinghBranchout 2017 - Day 2 Session - Toby Roessingh
Branchout 2017 - Day 2 Session - Toby Roessingh
Branch
 
Branchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh ElmanBranchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh Elman
Branch
 
Branchout 2017 - Day 2 Session - Sigal Bareket
Branchout 2017 - Day 2 Session - Sigal BareketBranchout 2017 - Day 2 Session - Sigal Bareket
Branchout 2017 - Day 2 Session - Sigal Bareket
Branch
 
Branchout 2017 - Day 1 Session - Amanda Goetz
Branchout 2017 - Day 1 Session - Amanda GoetzBranchout 2017 - Day 1 Session - Amanda Goetz
Branchout 2017 - Day 1 Session - Amanda Goetz
Branch
 
Branchout 2017 - Day 1 Session - Effi Fuks-Leichtag
Branchout 2017 - Day 1 Session - Effi Fuks-LeichtagBranchout 2017 - Day 1 Session - Effi Fuks-Leichtag
Branchout 2017 - Day 1 Session - Effi Fuks-Leichtag
Branch
 
Branchout 2017 - Day 1 Session - Lauren Chan Lee
Branchout 2017 - Day 1 Session - Lauren Chan LeeBranchout 2017 - Day 1 Session - Lauren Chan Lee
Branchout 2017 - Day 1 Session - Lauren Chan Lee
Branch
 
Branchout 2017 - Day 1 Session - Charles Yong
Branchout 2017 - Day 1 Session - Charles YongBranchout 2017 - Day 1 Session - Charles Yong
Branchout 2017 - Day 1 Session - Charles Yong
Branch
 
Branchout 2017 - Day 1 Keynote - Alex Austin
Branchout 2017 - Day 1 Keynote - Alex AustinBranchout 2017 - Day 1 Keynote - Alex Austin
Branchout 2017 - Day 1 Keynote - Alex Austin
Branch
 
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...
Branch
 
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...
Branch
 
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Webinar: From k-factor to emotion: What makes an app go viral, and how do you...
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...
Branch
 
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
Branch
 
Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch<>Prolific Webinar: Building an Effective Mobile Growth Stack
Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack
Branch
 
Branch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar SlidesBranch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar Slides
Branch
 
Mastering Mobile SEO for Your Website and Native App (Portuguese)
Mastering Mobile SEO for Your Website and Native App (Portuguese)Mastering Mobile SEO for Your Website and Native App (Portuguese)
Mastering Mobile SEO for Your Website and Native App (Portuguese)
Branch
 
An Overview of the Mobile Ecosystem Fragmentation
An Overview of the Mobile Ecosystem FragmentationAn Overview of the Mobile Ecosystem Fragmentation
An Overview of the Mobile Ecosystem Fragmentation
Branch
 
The Science Behind Mobile Pricing and Monetization
The Science Behind Mobile Pricing and MonetizationThe Science Behind Mobile Pricing and Monetization
The Science Behind Mobile Pricing and Monetization
Branch
 

More from Branch (20)

Branchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave NickensBranchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave Nickens
 
Branchout 2017 - Day 2 Session - Alex Austin
Branchout 2017 - Day 2 Session - Alex AustinBranchout 2017 - Day 2 Session - Alex Austin
Branchout 2017 - Day 2 Session - Alex Austin
 
Branchout 2017 - Day 2 Session - Nadav Melnick
Branchout 2017 - Day 2 Session - Nadav MelnickBranchout 2017 - Day 2 Session - Nadav Melnick
Branchout 2017 - Day 2 Session - Nadav Melnick
 
Branchout 2017 - Day 2 Session - Toby Roessingh
Branchout 2017 - Day 2 Session - Toby RoessinghBranchout 2017 - Day 2 Session - Toby Roessingh
Branchout 2017 - Day 2 Session - Toby Roessingh
 
Branchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh ElmanBranchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh Elman
 
Branchout 2017 - Day 2 Session - Sigal Bareket
Branchout 2017 - Day 2 Session - Sigal BareketBranchout 2017 - Day 2 Session - Sigal Bareket
Branchout 2017 - Day 2 Session - Sigal Bareket
 
Branchout 2017 - Day 1 Session - Amanda Goetz
Branchout 2017 - Day 1 Session - Amanda GoetzBranchout 2017 - Day 1 Session - Amanda Goetz
Branchout 2017 - Day 1 Session - Amanda Goetz
 
Branchout 2017 - Day 1 Session - Effi Fuks-Leichtag
Branchout 2017 - Day 1 Session - Effi Fuks-LeichtagBranchout 2017 - Day 1 Session - Effi Fuks-Leichtag
Branchout 2017 - Day 1 Session - Effi Fuks-Leichtag
 
Branchout 2017 - Day 1 Session - Lauren Chan Lee
Branchout 2017 - Day 1 Session - Lauren Chan LeeBranchout 2017 - Day 1 Session - Lauren Chan Lee
Branchout 2017 - Day 1 Session - Lauren Chan Lee
 
Branchout 2017 - Day 1 Session - Charles Yong
Branchout 2017 - Day 1 Session - Charles YongBranchout 2017 - Day 1 Session - Charles Yong
Branchout 2017 - Day 1 Session - Charles Yong
 
Branchout 2017 - Day 1 Keynote - Alex Austin
Branchout 2017 - Day 1 Keynote - Alex AustinBranchout 2017 - Day 1 Keynote - Alex Austin
Branchout 2017 - Day 1 Keynote - Alex Austin
 
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...
Bridging the Mobile Blockades: How to Connect the Customer Journey Across Eve...
 
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...
 
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Webinar: From k-factor to emotion: What makes an app go viral, and how do you...
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...
 
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’tsBranch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
 
Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack
Branch<>Prolific Webinar: Building an Effective Mobile Growth StackBranch<>Prolific Webinar: Building an Effective Mobile Growth Stack
Branch<>Prolific Webinar: Building an Effective Mobile Growth Stack
 
Branch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar SlidesBranch - Apptopia Joint Webinar Slides
Branch - Apptopia Joint Webinar Slides
 
Mastering Mobile SEO for Your Website and Native App (Portuguese)
Mastering Mobile SEO for Your Website and Native App (Portuguese)Mastering Mobile SEO for Your Website and Native App (Portuguese)
Mastering Mobile SEO for Your Website and Native App (Portuguese)
 
An Overview of the Mobile Ecosystem Fragmentation
An Overview of the Mobile Ecosystem FragmentationAn Overview of the Mobile Ecosystem Fragmentation
An Overview of the Mobile Ecosystem Fragmentation
 
The Science Behind Mobile Pricing and Monetization
The Science Behind Mobile Pricing and MonetizationThe Science Behind Mobile Pricing and Monetization
The Science Behind Mobile Pricing and Monetization
 

Branchout 2017 - Day 2 Session - Mada Seghete