This document provides an overview of new research tools and strategies that marketing research executives can use to get management approval and support for research projects. It discusses mobile technologies, online qualitative options like discussion boards and video diaries, experience tracking with webcams, insight communities, and social media mining. Potential management objections like cost, competing budgets, and lack of new insights are addressed, along with tips for successful meetings with management to secure approval. New tools highlighted include mobile qualitative and quantitative research methods and the use of miniaturized video technology.