UNI-Clean is a student home cleaning service that provides cleaning services for dormitories. Last week, they redesigned their business model, upgraded their marketing channels including social media, websites and apps, and increased their market research. This week, they are preparing information about their key activities, resources and partners, and developing their organizational structure and value chain. They are also managing their marketing channels and continuing market research through surveys and landing pages.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Social media marketing for pharmaceutical companies on Weibo (China)Agence Tesla
Healthcare in general, and pharmaceutical industry in particular, are both heavily regulated industries, prone to reputation exposure, and at the heart of web users conversations with more than 20% of topics related to this field.
If "big pharma" is now efficient on social media in the West, it is still absent from Weibo, one of China's main social media platforms.
Obstacles exist, but opportunities lie ahead of those able to have a clear strategy, tools such as guidelines, processes in case of a crisis, and the spirit of social media.
Discover what is social media in China, who the Weibo users are, what are the main issues for pharma companies, and inspire from successful best practices of social media marketing and campaigns on this micro-blogging network.
OnlineTyari is India's leading web and mobile app platform for online preparation of different competitive exams. OnlineTyari has more than 10Million App Downloads so far.
The main objective was to drive Indian community towards online education for competitive exams and build OnlineTyari as a vibrant brand with a buzzing online community. Objective also includes increase website traffic & app installs from Social Media channels.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Social media marketing for pharmaceutical companies on Weibo (China)Agence Tesla
Healthcare in general, and pharmaceutical industry in particular, are both heavily regulated industries, prone to reputation exposure, and at the heart of web users conversations with more than 20% of topics related to this field.
If "big pharma" is now efficient on social media in the West, it is still absent from Weibo, one of China's main social media platforms.
Obstacles exist, but opportunities lie ahead of those able to have a clear strategy, tools such as guidelines, processes in case of a crisis, and the spirit of social media.
Discover what is social media in China, who the Weibo users are, what are the main issues for pharma companies, and inspire from successful best practices of social media marketing and campaigns on this micro-blogging network.
OnlineTyari is India's leading web and mobile app platform for online preparation of different competitive exams. OnlineTyari has more than 10Million App Downloads so far.
The main objective was to drive Indian community towards online education for competitive exams and build OnlineTyari as a vibrant brand with a buzzing online community. Objective also includes increase website traffic & app installs from Social Media channels.
Sini Exclusivas os muestra todos los productos de las diversas familias con las que cuenta. Sini es una empresa multiprecio de Vitoria-Gasteiz que distribuye productos dirigidos al consumo del hogar (tanto herramientas como utensilios de cocina, artículos para fiestas, productos para mascotas, etc). Cuenta con más de 9.000 referencias entre las que elegir.
Computational Investigation of Asymmetric Coplanar Waveguides Using Neural Ne...Konstantinos Karamichalis
In order to compute the characteristic impedance and the relative effective dielectric constant of an
asymmetric coplanar waveguide with infinite or finite dielectric thickness, the use of artificial neural networks
is valuable. The method of neural computing presented in this paper uses only one neural model for both
parameters, for this specific waveguide type. The BFGS quasi-Newton back-propagation algorithm was used to
train the developed neural network. Numerical results are given for several configurations along with
comparisons with previously published data.
Sini Exclusivas os muestra todos los productos de las diversas familias con las que cuenta. Sini es una empresa multiprecio de Vitoria-Gasteiz que distribuye productos dirigidos al consumo del hogar (tanto herramientas como utensilios de cocina, artículos para fiestas, productos para mascotas, etc). Cuenta con más de 9.000 referencias entre las que elegir.
Computational Investigation of Asymmetric Coplanar Waveguides Using Neural Ne...Konstantinos Karamichalis
In order to compute the characteristic impedance and the relative effective dielectric constant of an
asymmetric coplanar waveguide with infinite or finite dielectric thickness, the use of artificial neural networks
is valuable. The method of neural computing presented in this paper uses only one neural model for both
parameters, for this specific waveguide type. The BFGS quasi-Newton back-propagation algorithm was used to
train the developed neural network. Numerical results are given for several configurations along with
comparisons with previously published data.
The Past, Present, and Future of Co-CreationChaordix
In this webinar, we explored what Co-Creation is, and how it differs from crowdsourcing and open innovation. We reviewed examples of customer participation from the past and present, like the LEGO Ideas community, and discussed how innovation experts, CX professionals, marketers, & insights specialists can use the power of customer Co-Creation to uncover consumer insights, create content, and bring new products to market.
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
Simple and Cost Effective Electronic Tools for Research with YouthYTH
Scott White of Tulane University outlines four cost effective and innovative electronic tools for conducting sexual health research with youth. Highlighting collaborations between innovative tech companies, health researchers and youth advisory panels. Presented at YTH Live 2014 session "Resources for You: Online Libraries, Toolkits and Datasets."
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. INTRODUCTION
CANVAS 2.0
MARKET RESEARCH
VALUE CHAIN
ORGANIZATIONAL
STRUCTURE
Processes
PROMOTING TOOLS
Last week we:
• Re-designed Business Model (2.0)
• Came up with several promoting tools
• Upgraded marketing channels
–
–
–
Social networks
Website
Mobile App
• Increased market research
– New landing pages
– Survey
3. INTRODUCTION
CANVAS 2.0
MARKET RESEARCH
This week we:
•
•
VALUE CHAIN
ORGANIZATIONAL
STRUCTURE
Processes
PROMOTING TOOLS
•
•
Prepared detailed information about our
key activities, resources and partners
Came up with UNI-Clean´s organizational
structure and value chain
Managed all our marketing channels
Are increasing numbers of market research
–
–
Surveys
Landing pages
7. Customer Segments
•
•
•
•
• Students living in the
dorms
• Other people in the
dorms
University students
International and Local
Other people living in
the dorms
Students living in other
flats
Hypothesis
Students living in shared flat
represent a segment
Validation
Get positive
interviews
feedback
Result
from
Not enough people living in
shared flats would consider our
service
Landing Page from shared flat
receives higher traffic
Many people showed more
interest in the dorm version
8. Value Propositions
• Low price
• Safe Services - checking
students before and after
the cleaning
• Responsible employees
• Two types of services
• Competitive price
• Safe services
• Responsible employees
(quality checks)
• One type of Service
– Basic cleaning
– Complete cleaning
– Common Areas
Hypothesis
Validation
Result
Students living in dorms recognize
value in a low-cost cleaning
service
Landing page has more traffic
than the specialized service
We got higher traffic in the lowcost version (around 20% more)
when compared to the other
version
Dorm’s tenants value two types of
service
Through
several
interviews
understand if there is demand for
this two types
Interviews shown that two offers
weren’t appealing, they would
just prefer the common areas
service
9. Channels
• University newspaper
• Students association
• Flyers deployed in the
universities and dormitories
• Flyers available at the
reception
• Social networks
• International office
• Word of mouth
• Students association
• Flyers
• Social networks
• Facebook
• Twitter
• LinkedIn
• International office
• Guerilla marketing
Hypothesis
Validation
Result
The key channels to spread
awareness
about
UNI-Clean
would be social networks and
WOM
Perform a survey to have
quantitative feedback on the
issue
It was shown that people would
prefer to know about UNI-Clean
first through the website, than
facebook, e-mail
and than
through the mobile app
10. Customer Relationships
• Automated website
• Social network’s
costumer service
• Book of complaints
• Loyalty cards
• Website
• Social networks
• Customers together
• Personalized response
• Prepaid cards
• All references online
• Mobile App
Hypothesis
Validation
Result
Our mobile App will be user
friendly and accessible
Test with paper prototypes and
POP prototype to receive
feedback
Users were considerably happy
with the app (72%) and found it
easy to work with
11. How to respond to complaints?
1. Respond!
2. Thank for complaint, be inviting!
3. Recommend better alternatives!
4. Route complaint within company (to the right
person)!
5. Provide refunds and apologies!
6. For letters: more elaborate responses
7. For e-mails: faster responses
12. Revenue Streams
• Cleaning services from
the students
• Reselling of products
• Online payments
straight after the
confirmation
Cleaning services
• Transaction 75%
• Subscription 18%
• Affiliation
– Advertisements and
product sales 2%
• Pre-paid card 5%
Hypothesis
Validation
Result
Customers will accept and value
our online paying method
Get positive feedback from survey
through 2 different questions
Most people are familiar with this
method of payment (81%) and
would accept to pay this way
(69%)
13. Key Activities
• Cleaning services
• Platform management
(ITs)
• Costumers support –
social networks
• HR management
• Sale of products
• Cleaning services
• Platform management
(ITs)
• Costumers support
– social networks
• HR management
• Selection and performance
analysis duties
14. Survey Results
How would you like to receive the latest news of UNIClean
6
5.5
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Website
Facebook
Email
Mobile App
15. Survey Results
I would like the cleaning staff to bring me the
cleaning products that I need without having the
need to go to the supermarket to buy them.
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Strongly
Disagree
Neither
Agree nor
Disagree
Agree
Stronlgy
Agree
18. Survey Results
Would you consoider working for UNI-Clean?
27%
66%
34%
11%
36%
Always
Most of the Time
Sometimes
Rarely
19. Survey Results
How much would you like to receive per hour?
More than 6%
5-5.99€
38%
18%
4-4.99€
24%
3-3.99€
18%
2%
Less than 3€
0
10
20
30
40
Interviews showed that average price required
would be around 6€
20. Cost Structure
• Cleaning and additional
products 20%
• Wages 60%
• IT costs – installation and
support 10%
• Marketing costs 10%
• Cleaning and
additional products
• Wages
• IT costs – installation
and support
• Marketing costs
Hypothesis
Validation
Result
Our cost structure will be as
predicted
Perform a financial plan from 3 to
5 years and assess the truth of the
hypothesis
Under Test
21. Key Partners
• Producers of cleaning
products
• Dormitories and
universities
• Students associations
• Other material suppliers
- uniforms, flyers and
other products needed
• IT partner
• Cleaning products
suppliers
• Dormitories and
universities
• Students associations
• Other material suppliers
• IT partner
22. Types of Partnership
INTRODUCTION
CANVAS 2.0
MARKET RESEARCH
• Strategic alliance with a complementary
company
IT, Dorms, Student Associatons
VALUE CHAIN
ORGANIZATIONAL
STRUCTURE
Processes
PROMOTING TOOLS
• Buyer-Seller relationships to guarantee
strategic supply
Suppliers (products and uniforms)
23. Contact Partners
INTRODUCTION
•Dormitories
“Find UNI-Clean’s concept
interesting and would
consider a partnership.“
CANVAS 2.0
MARKET RESEARCH
VALUE CHAIN
ORGANIZATIONAL
STRUCTURE
“Sociedade Portuguesa de Residências
Universitárias”
The housing concept
•Student Associations
Processes
PROMOTING TOOLS
“The International Office would
agree to offer our service to all
incoming students to improve
the amount of services offered.“
“We can count on their support.“
24. Contact Partners
INTRODUCTION
CANVAS 2.0
•Products suppliers
- Cleaning products
- Uniforms
MARKET RESEARCH
VALUE CHAIN
ORGANIZATIONAL
STRUCTURE
Processes
PROMOTING TOOLS
•IT Partner
Company specialized in digital platforms
Incubated at UPTEC – Technological incubator of
University of Porto
25. Value Chain
Hierarchical
Structure
INTRODUCTION
Staff paid per
hour
Focus on
recruitment
and training
Website and
mobile App
CANVAS 2.0
Established
partnerships
Cleaning products
Clothing
MARKET RESEARCH
VALUE CHAIN
ORGANIZATIONAL
STRUCTURE
Complain
management
Post sale surveys
Processes
PROMOTING TOOLS
Client registration
Service Request
Cleaning materials
Trained Employees
Matching
employees and
clients
Security Checks
Low cost Service
Convenient
Schedules
Social
Networks
Guerrilla
Marketing
Website
Posters and
Flyers
35. Blog
INTRODUCTION
CANVAS 2.0
Description of team
members
MARKET RESEARCH
VALUE CHAIN
ORGANIZATIONAL
STRUCTURE
Processes
PROMOTING TOOLS
Description of the
idea
Main page of the blog
where visitors can
find all the
information
published during the
past months.
Entrepreneurship and
Business Planning
sessions and
learnings
Business Model
(CANVAS)
Presentation
News about
entrepreneurship in
Portugal
External sources of
inspiration
www.uni-clean.blogspot.pt
Explainthatnowwewilloffertheproductbut in factitwillbeanothercompanysellingitandwewillonly charge a fee for itSeesurveyandcollectinfoonsellingofproductsAlso putinforegarding social networks
Add price demanded by workers to validate the hypothesis
Add price demanded by workers to validate the hypothesis
Add price demanded by workers to validate the hypothesis
Add price demanded by workers to validate the hypothesis
So far we identified onle two different types of partnership. Concrete examples pf partners follow on the next slides.
