1. We are a different kind of agency.
With a network of high-end professionals who have worked together on turn-key websites
to complex printed collateral, Caylor Solutions puts together specialized teams to create
custom answers to your education marketing challenges.
Smart Marketing.

2. What Makes Us Unique?
Caylor Solutions:
We bring a fresh perspective to education marketing. By applying the experience from corporate and
consumer marketing, we can apply new thinking and results to enrollment and advancement marketing.
We produce solutions to marketing and communication challenges.
We produce a return on an investment.
We produce results.
Digital Solutions
Print Solutions
Consulting

3. AVirtualEducation
MarketingFirm
We are a different kind of agency. We are a virtual
agency. With a network of high-end professionals
who have worked together on turn-key websites,
branding and marketing strategies, to complex
printed collateral, Caylor Solutions puts together
specialized teams to create custom answers to
your marketing challenges.
When we work smarter, you benefit. Our virtual
teams mean no overhead. We custom fit every
project team for your needs. We bring depth of
experience with an affordable solution. We work
smarter to save our clients time and money.
Working Smarter.
Caylor Solutions:
Our relationship with Caylor Solutions has
grown from a simple vendor connection to
a partnership with a trusted counselor.
– Chris Williams, Anderson University
“

4. Our Process
Caylor Solutions:
Caylor Solutions approaches
all of our work through a
three-part, strategic lens:
Three Parts
Think Upon gathering the needed
information, we synthesize all that
we have collected and organize it
into strategic directions.
Create Only with an approved
strategic blueprint in hand will we
create the tactics and tools to
complete the project.
Listen Before any project is
started or any solution suggested,
we always spend time asking
questions and listening.
No project should be started without a solid strategy. No strategy can be created without understanding.
9 f @

5. Caylor Solutions
Services and Deliverables
Marketing
From marketing plans to brand
overhaul, Caylor Solutions can
provide you with the education
marketing you need for both
enrollment and advancement.
Websites & Digital
Since 1994, Caylor has been
doing websites and digital
media. Working with schools
around the U.S. and Canada,
Caylor Solutions creates
websites that produce results.
Social Media
Recognized as a leader in
social media for education,
Caylor Solutions provides audit
and strategic services for our
education clients, as well as
training and automation.
Content
From supporting content for
websites and social media,
through eBooks and video,
Caylor Solutions provides
both written and rich media
content for your marketing.
Marketing Automation
Generating and nurturing
leads through marketing
automation drives success in
institution goals. Caylor
provides full service strategy,
set-up, and software
solutions to produce results.
Training
From webinar training to full-day
retreats, Caylor can customize a
training package for your team.
Past sessions include social
media, writing for the web,
designing infographics, and
web navigation.
4
p
y
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8
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6. I really like how we have had an
hour conversation about the
challenges to our marketing and
you haven't even talked about what
something should look like...
you get it, you know education
and you really think about what
the problem and potential
solutions might be.
“

7. Our Core Virtual Team
With a background in design
and development with
corporate, education, and non-
profit clients, Caylor now
focuses his expertise on
marketing for education. Bart
is an Anderson University
graduate and resides with his
family in Fishers, Indiana.
Beth excels at detail
management and keeping
large, multi-faceted projects on
time and on budget. Beth is a
Huntington University graduate
and serves on the President’s
Executive Council for
Excellence (PACE).
Bart Caylor
President & Owner
Beth Mills
Project Manager
Jenni brings a unique blend of
high-end creative and strategic
thought to every project which
she is engaged. She thinks
through problems and creates
solid marketing solutions.
Roberts is an IUPUI Herron
School of Art graduate and
currently resides with her family
on Hilton Head Island.
Jenni Roberts
Creative Director
In her words, “Highly effective
creative must do both–combine
‘beauty and brains’ to capture the
attention of a target audience.”
With years of extensive experience
within the advertising/marketing
industry as well as education
projects, she brings her expertise
to Caylor Solutions. Kathy lives
with her family in Dayton, Ohio.
Kathy Royer
Senior Art Director
Caylor Solutions:
01 02 03 04

8. Other Members of Our Virtual Team
Caylor Solutions:
Caylor Solutions team is made up of professionals who have worked together for years on strategic marketing and
communications projects across various industries and verticals. With our virtual model, we can flex and bring additional
resources to the team as your project dictates, assuring you the greatest expertise for your education marketing need. Here is a
sample of our team from around the country, and around the world:

9. Spending too much time managing
social media? Learn these time-saving
hacks to get more time to focus on the
relationships you are building.
How to Save 5 Hours a
Week Managing Your
Social Media Accounts
Learn 10 ways to improve your
marketing efforts to prospective college
students and better connect with them
and their parents.
10 Ways to Improve
Your Marketing to
Prospective Students
Every visitor to your website had a
question in mind when they start their
online quest. How do you provide
them the next step in answering that
question?
Call to Action: What is
the Next Step?
Smarter Thinking.
Caylor Solutions:
We spend a lot of time thinking about
marketing. We write about new ideas and ways
of effectiveness each week in our blog. Here are
some recent blog subjects we have covered.
&

10. Visual Portfolio
Caylor Solutions:
With a background in print and design, our marketing is backed up with solid creative deliverables. The following is a sample of
work done over the years for various education clientele around the United States and Canada.

11. Caylor Solutions:
Measurable Results
~2,500 Students
(Trad, Grad, Adult)
Updates to website,
search engine
optimization, and
social media
marketing
Anderson University
YOY Enrollment Growth
+15%
2,500 Students
(Trad, Grad, Adult)
New Website,
Consulting with
Development Build-
Out Company
Marian University
YOY Freshman Growth
+13%
1,000 Students (Trad
Liberal Arts)
New Website and
Admissions Tracker
Resulted in Closed
Class
Franklin College
YOY Freshman Growth
+22%
~150 Students
(Trad Liberal Arts)
New Website, Digital
Communications
Consulting
Sterling College
2 Yr Enrollment Growth
+26%

12. Faith-Based Experience
Caylor Solutions:
Marketing faith-based institutions
requires an intrinsic understanding
that decisions are go well beyond
just the typical feature benefits of
an institution. Caylor can provide
marketing solutions that connects
with prospective students and
parents on multiple levels.
It’s Different
As products of
Christian Higher
Education and with
a vast experience
marketing faith-
based education,
Caylor Solutions
understands your
audience and can
create solutions
that work.

13. Sample Clients:
• Anderson University (IN)
• Bryan College
• Cornerstone University
• Dallas Christian College
• George Fox University
• Huntington University
• Indiana Wesleyan Taylor
University
• Trinity Evangelical
Divinity School
Sample Clients:
• Cathedral High School
• Loras College
• Marian University
• University of Saint
Francis
• Saint Mary’s College (IN)
• University of Dallas
• University of Notre Dame
Sample Clients:
• ABHE (Association for
Biblical Higher Education)
• Capin Crouse
• Capital Education
• Fineline Printing Group
• Lumina Foundation
• NACCAP (North America
Association of Christian
Admission Professionals)
• Pioneer College Caterers
Sample Experiences:
• ABHE Annual Meeting Pre-
Conference Marketing
Workshop
• ABHE Workshop Faculty
(Enrollment, Development,
Presidental Summit)
• CCCU Conferences
• NACCAP Conferences
• Taylor Enrollment Summit
Evangelical Schools Catholic Schools Organizations Speaking/Teaching
Christian Colleges, Universities
and High Schools
Catholic Colleges, Universities
and High Schools
Supporting education
Speaking Engagements and
Training Experience
Caylor Solutions:
Faith-Based Experience

14. Caylor Solutions Case Study:
Rose-Hulman CMS Selection
Caylor Solutions worked with Rose-Hulman to
understand their website needs and content
management processes. Caylor listened, asked
questions, and reviewed the current challenges and
successes that the institute had with their current
system. Working with both the internal marketing team
and the information technology team, Caylor worked out
a requirements document and plan that everyone could
agree upon.
Caylor then assembled ten potential solutions from the
many available. Our research, interviews, and
observations eventually edited the list to three top
candidates which were interviewed and vetted prior to
presentation to client. Caylor worked with Rose-Hulman
to select the final winning vendor.
Solution
Listened
Asked
Questions
Understood
Vetting
Final
Choice
Focus
Research and
Interviews
15
CMS
The Rose-Hulman Institute of Technology was in the need to upgrade their content management system. They
recognized that the process would involve a deep understanding of the challenges of higher education content
management coupled with their unique needs and internal processes. They needed a partner to come along side
their internal team to provide leadership in the vetting of multiple options.

15. Marian University
Caylor Solutions Case Study:
Key Results
1. Website concept and strategy based
upon campus research and brand
discovery.
2. Full navigation audit and
reorganization based upon strategy.
3. Redesign based upon strategy.
4. Leading and vetting development
partners for implementation based
upon required IT needs.
Deliverables
! Enrollment increase of 13% year-over-year.
! Record traditional freshman class
enrollment.
! Freshman class from more states (17) than
ever before.
! Better navigation and organization for the
end user.
! Clarity of brand and unique selling
proposition.
Marian University needed a strategic
enrollment plan for their website.
Challenges of trying to be everything to all
audiences, they needed focus to impact
enrollment and provide clear benefits for
the private, Catholic university in the heart
of Indianapolis.
Strategic Challenge
We had an amazing team
working together this year
and that includes you and all
your work on our web site.
Thank you!
– Luann Brames,
Director of Freshmen Admission,
Marian University
“ Marian.edu…was one of the
best college sites we visited.
It was easy to navigate
and allowed us to find the
exact content for which we
were looking.
– Parent of Incoming
Freshman Student
“

16. Caylor Solutions Case Study: Indiana Wesleyan University
Social Media & Content Strategy
Audit
Caylor worked with IWU to
assess current social media
usage and overall goals and
audiences of channels.
Content Plan
In addition to overall strategy,
Caylor put together a custom
editorial and content plan to
drive traffic back to IWU
website and engage students.
Strategy
Caylor developed a written strategy
including both original content and
curated content with
recommended automation tactics.
Training
Caylor worked with social
media team on best
practices, use of automation
tools, and cadence of posts.
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4
l
:

17. Franklin College
Case Study
Key Results
Caylor Solutions researched, redesigned,
redeveloped, and relaunched the Franklin
College website within a 6 month window.
The site has been well received by alumni,
students, staff, and most importantly,
prospective students and families.
Deliverables
• 22% increase in Freshman, Traditional
Undergraduate Matriculation
• Creative solutions were provided to reduce
budget impact by training for content
creation for migration of pages.
• Visually-rich, enrollment focused website
for prospective students and parents.
• Content is updated on a daily and weekly
basis to keep the home page fresh and
evergreen.
Franklin College needed a website that was
enrollment focused: one that could impact
undergraduate admissions and provide
clarity to their brand story.
Strategic Challenge
The Caylor Solutions team is
exceptionally client-focused
and is committed to working
collaboratively to develop
solutions that we will be able
to use and grow over time.
– Theresa Lehman,
Director of Marketing, Franklin College
“ A true partner makes a
tremendous difference
and Caylor Solutions has
done that for us.
– Alan Hill,
Vice President of Enrollment,
Franklin College
“

18. Sterling College
Caylor Solutions Case Study:
Key Results
Caylor Solutions researched, redesigned,
redeveloped, and relaunched the Sterling
College website within a 4 month window.
The site has been well received by alumni,
students, staff, and most importantly,
prospective students and families.
Deliverables
• 16% increase in enrollment over two year
period from launch.
• Creative solutions included time and fee
management: conference calls, collaboration
tools, and email were used to keep the
project within the assigned budget.
• College has the ability to keep the site
updated without additional fees.
Sterling College needed a website that was
enrollment focused, provided ability to self-
manage, and communicated the brand
benefits of this unique liberal arts school in
Craftsbury Commons, Vermont. Caylor
Solutions brought our expertise in higher
education marketing as an able partner.
Strategic Challenge

19. Caylor Solutions Case Study:
ABHE Website & Consulting
“Caylor and his team have attentively listened and
skillfully guided us along a path that will shift our
association’s web and social media presence from a
static liability to a dynamic asset.”
- Dr. Ralph Enlow, President ABHE
! Brand Authority ABHE’s previous website did not fully reflect the
organization’s professionalism and commitment to excellence. The
website now reflects these qualities, part of their unique brand.
! Creative Solutions Cost and time were managed with conference
calls and online collaboration.
! Simple Yet Powerful The solution chosen allows ABHE to manage the
website internally without needing programming or development
experience. Whether making basic text changes, uploading videos or
creating pages, changes are easily made.
! Highly Engaging ABHE now has a highly engaging site that appeals to
all of their constituencies: prospective students, member schools and
those interested in learning more about Biblical Higher Education.
Key Results
The Association for Biblical Higher Education (ABHE) is a high-quality, engaged association of leading Bible Colleges in the
U.S. and Canada. As they like to put it, they have historically been the “association their members lived with,” but now they
wanted to be the “association their members could not live without.” To achieve that goal, they needed a better digital
strategy and web platform.
I

20. Caylor Solutions Case Study:
Drury University Social Media Training
Drury University needed to get their
entire team on the same page with
regards to using social media for
education. Caylor provided training
and guided discussion.
President Bart Caylor spent a day
with the Druy University team.
Vice President of Enrollment and
Marketing facilitated the day’s
discussions with Caylor.
Enrollment and marketing team
have a common langage and
perspective on the proper use of
social media usage and planning.
DeliverablesStrategic Challenge Results
• Affordable training provided for
an entire team during retreat.
• Accessible conversation that
fostered discussion and
“what if” ideas within team.
• Practical next steps to impact
marketing immediately.
• Practical introduction to tools,
processes, and techniques to
save time and resources.
• The ability to get the entire team
focused on the same goal and
headed in the same direction.
Key Benefits

21. Overheard
Caylor Solutions:
“Caylor has been instrumental in making a difference
for our Foundation. Not only did he understand our
needs, but he came with deliverables that can be
considered top class. I have had experiences all over
the world, and I have to admit that Caylor exceeded my
expectations. Personable, creative and hard worker, if
you want the best, you’ll get it.”
Lumina Foundation for Education, Kiko Suarez, Vice President of
Communications & Innovation Lumina Foundation
Lumina Foundation for Education
“Caylor is a pleasure to work with! It has been a very
refreshing experience working with a web designer
that takes into consideration the technical team that
has to implement the design and their needs from
the beginning of the project. Bart has worked side-
by-side with our project manager and web developers
from conception through the web implementation,
and it has made a world of difference from past
experiences…efficient, on-time, creative, and very
easy to work with. Caylor brings ideas and isn’t afraid
to make suggestions.”
IUPUI: Polis Center, Sharon Kandris, Community Informatics
IUPUI: The Polis Center

22. Overheard
Caylor Solutions:
“Caylor is a tremendous asset to provide support for
your team's creative thinking and strategy planning.
Bart has deep knowledge and understanding of the
higher education market and interactive marketing
in particular.”
Ball State University, Nancy Prater, Director of Marketing and
Communications, Division of Online and Distance Education
Ball State University
“Caylor brings a breadth of knowledge on the digital
landscape combined with a deep understanding of
the educational marketplace. From working with
Caylor Solutions on our website launched this year to
helping us create and implement a more robus social
media strategy, I can count on Bart to provide insight
and a pragmatic approach..”
Cathedral High School, Jan Stanich, Vice President of
Marketing and Communications
Cathedral High School

23. Schedule a consultation with
Caylor Solutions to learn
more about how we can
impact your education
marketing today.
Learn More
Calltoday:317.985.7375
caylor-solutions.com