The Evolution of The Internet

1. THE EVOLUTION OF THE
INTERNET
Joseph Austin

2. INTRODUCTION
• How is technology and the internet influencing consumers?
• How important is modern digital technology to every day life?
• Are people evolving with technology?

3. 1963:
J.C.R. Licklider first tested
methods of transferring
government documents
between multiple computers
while working for the US
military.
1972:
Robert Kahn publicly demonstrates
ARPANET, along with Email being born.
1983:
The internet is officially born. Transfer Control Protocol/internetwork Protocol (TCP/IP)
Meant that every network could no communicate with each other, instead of just
government ran ones.
1990:
Tim Berners-Lee develops a prototype for the world wide web.
World renown companies such as Amazon and eBay open there virtual doors.
The Continuous
Timeline
1998:
The world welcomes its first search engine, Google.
2007:
The first iPhone significantly
increases assess, more apps
and data being used. In the future
mobile web traffic will hold half
of the worlds web activity.
2021:
To this day the internet has
roughly 4.5 billion users. It is
Forever growing and evolving
letting people connect, share and
a lot more

4. ACCESSIBILITY
The two schematics shown above clearly indicate in increase of people accessing the internet per country. The
dramatic increase is staggering but also understandable, due to the modern moves in technology alongside
the popular everyday tools associated with the internet.

5. MODERN ACCESS DEVICES
The three most popular devices used to access the internet are laptop/desktop, tablet and the mobile phon
As modern technology have evolved, so have the popularity in these devices. The mobile phone has
leapfrogged there competitors due to the percentage of owner increase due to there simple accessibility.

6. CHANNELS CONSUMERS ARE USING
Data collected by Statista on consumer channels (2015)

7. Its clear how popular and important search engines
are in relaying information back to consumers.
PRODUCT RESEARCH
Data collected by Statista on consumer channels (2015)

8. WHAT ARE CONSUMERS PURCHASING?
Clothes and shoes are the most
popular produced brought online.
59% Clothes
45% Shoes
Digital entertainment such as
Books, music, movies and games are
second most popular.
47%
Electronic products
38%
Food and drink
37%
Modern day internet shopping data collected by Statista (2020)
• 15% of buyers will shop online weekly.
• 28% of consumers will purchase online a few times a month.
• 37% will shop less often than a few times a month.
• 20% say they never shop online

9. Negatives of online purchasing
Goods online
• 57% of consumers prefer to shop online,
• 31% of consumers prefer visiting the physical shop
• 12% of consumers said both ways are the same for the
81% of retail shoppers conduct online research before buying.
Data collected by BrizFell on online purchasing (2015)
Data collected by Statista on consumer online consumption (2018)

10. ONLINE VIDEO CONSUMPTION
Video advertisement is forever growing.
2015 63% > 2020 79%
Business are reaching out to consumers in smart ways,
placing small videos add within applications they use the most
5 billion videos everyday
On average internet users spend 69 minutes
per week viewing videos
Netflix has 139 million users globally
100 million hours of Facebook videos viewed a day

11. CONSUMER TRENDS
Commination between buyers has evolved greatly,
price comparison and reviews influence a costumers overall decision
Video consummation is at a all time high, businesses who
do not keep up with modern trends/technology will suffer
Simple ways of purchase
Technology has a
massive impact on life's and keeps
evolving
Effects older and younger generations,
Therefore effects business target audiences.
Costumers needs continuously
change
Following online trends
Innervation for business

12. SUMMARY
The internet has given consumers and business more freedom to grain and deliver products.
The positives greatly outweigh the negatives, with an ever evolving world this will be shown more clearly.
Personal privacy and security are one of the main negative barriers around using the internet and digital consumtion.

13. REFERENCES
• Bedgood, L. (2019). 25 Stats on Consumer Shopping Trends for 2019. [online] Business 2
Community. Available at: https://www.business2community.com/consumer-marketing/25-stats-on-
consumer-shopping-trends-for-2019-02175812.
• Beresford, J., 2020. What do you use the internet for?. [online] Ec.europa.eu. Available at:
<https://ec.europa.eu/eurostat/web/products-eurostat-news/-/ddn-20200127-1> [Accessed 15 July
2021].
• Burstine, D., 2015. Local Marketing Chart: How do customers search for products and services?.
[online] MarketingSherpa. Available at: <https://www.marketingsherpa.com/article/chart/how-
customers-search> [Accessed 15 July 2021].
• Estay, B. (2020). 16 Fascinating Online Shopping Statistics (2020). [online] The BigCommerce Blog.
Available at: https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-
shopping-statistics.
• Feldman, S. (2019). Infographic: The State of the Internet Around the World. [online] Statista
Infographics. Available at: https://www.statista.com/chart/17322/global-internet-access/ [Accessed
9 Jul. 2021].
• McGlynn, D. (2020). Internet Evolution: A Timeline History of the Network. [online] The Reboot.
Available at: https://thereboot.com/internet-evolution-a-timeline-history-of-the-network/
[Accessed 9 Jul. 2021].
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