How to inspire greater creativity

1. Presenter: Gary Barber
Inspiring Creativity
http://www.flickr.com/photos/furryscalyman/3517945550

2. Myths
• Left vs Right brain people
• Born creative
• Group creativity works best
• Myers-Briggs says…
• Only Kids are creative

3. The Physiology• Activate emotion and association areas
(medial prefrontal cortex)
System 1 is ON
CC: http://www.flickr.com/photos/yourdon/8458543054/

4. How it Works

5. The Physiology• Deactivate decision making / logic /
reasoning area
(dorsolateral prefrontal cortex)
System 2 is OFF
CC: http://www.flickr.com/photos/daikiki/5379338051/

6. The Physiology• Also when we relax or exercise
(dopamine effect)
Again System 1 is ON
CC: http://www.flickr.com/photos/andreaziodelmondes/7389492598/

7. Some Techniques

8. Creativity and Capturing
• Don’t Judge Ideas - even the tiny ones
CC: http://www.flickr.com/photos/boyce-d/3023780317

9. Creativity and Capturing• Record them anytime
CC: http://www.flickr.com/photos/jennifavor/6288536937

10. Creativity and Capturing• Work alone, compare and steal
CC: http://www.flickr.com/photos/peterhaden/7032108767/

11. Creativity and Capturing• Push with distraction / incubation
CC: http://www.flickr.com/photos/quinnanya/6788870776/

12. Creativity and Capturing• Push with Overwhelming / Flow
CC: http://www.flickr.com/photos/yogendra174/5980718184/

13. Creativity and Capturing• Push with Association Games
CC: http://www.flickr.com/photos/eyesplash/8542522902/

14. Creativity and Capturing• Push with Active Seeing
CC: http://www.flickr.com/photos/lindes/99627452/

15. Creativity and Capturing• Push with different stimuli / environments
CC: http://www.flickr.com/photos/aigle_dore/8043720393/

16. Exercises

17. Exercise One
CC: http://www.flickr.com/photos/lindes/99627452/
Idea Integration

18. Exercise Two
CC: http://www.flickr.com/photos/lindes/99627452/
Blended Foreheads

19. References
75 Tools for Creative Thinking. (card deck)
Thinkertoys (book)
Creative Workshop (book)