https://www.youtube.com/watch?v=eyT3gLzQRFI Here you may find the youtube video mood!

1. BP.
RITA ALBERTI
PÉTER MAGDA

2. BP Babes is a subbrand of BP.

3. I mean, literally.
It is for dependent woman.

4. The main brand values of BP brand: distinctive , brave and independent .
Everything that BP Babes doesn’t represent.
So if BP doesn’t want to lose it’s unique values, they have to recreate their subbrand for
women. Creating a co-brand instead of a subbrand.

5. Where we find more sophisticated,
conscious and independent women?

6. We see them on the street ,
in the office ,
in the center of the parties

7. Who they are ?

8. They are not stylists,
not designers,
they are neither professionals of the fashion industry

9. but they have something special:

10. their STYLE.

11. „I’m an indipendent and conscious
woman, I have a unique style.”

12. They follow bloggers for inspiration and they have followers to be inspired.
They don’t think, they feel.
Whatever the dresscode is their style rules the night.

13. Brands are accessories to express their style
They are the EVERYDAY FASHION ICONS

14. What BP can give them?

15. The best accessory to make them style icons.

16. follow Your style

17. kövesd a stílusod

18. BP Styliconic is the fashion brand that can only exist with your personality.
It cannot work on models or paid Paris dolls.
This brand needs you!

19. The new collection will be launched in the #styliconicparty,
where no models will walk on the catwalk.
BP Styliconic works only on you, so the clothes will be presented
by the invitees themselves.
Bloggers, stylists, journalists, celebrities and you will
experience the collection at first hand.

20. How?

21. In the entrance of the party guests will find no cloakroom, but a showroom
and a dressing room.
They can select pieces of the new collection to wear during the night.

22. The only thing we ask is to post a photo of themselves in the selectedoutfit and
hashtag #bpstyliconic and the name of the selected clothes #redshort.

25. Based on the hashtags we will make the webshop live
where all the clothes are shown by you.

26. When anyone hashtag a piece of the new collection it will instantly appear
on the BP shop website,
so during the event users can follow the live launch of the collection and later
browse the clothes watching outfits on real people with their real style.

27. No models, no styling, just real style icons.

29. As the webshop is „live”, the image video will be live as well on youtube.
We will stream a video of the party, where users can click on the participants
and instantly navigate to BP shop and order the clothes.

30. Click to watch it!
http://youtu.be/eyT3gLzQRFI

31. Teaser
Lilla Lendvai will launch a style competition. She will ask their followers to give
her their inspirations how to wear 7 clothes of the new collection.
7 days of the week, 7 clothes of the new collection, 7 winners.
The task is to show Lilla the outfit that they would create with one-one pieces of the new
collection. The 7 pieces will be given on polywore, so anyone can easily create
a styleboard. Lilla will pick the winner of the day, who can
attend the #styliconicparty.

32. I am so
today