The document discusses communicating in a diverse world and improving intercultural communication skills. It covers topics like defining culture and cultural bias, recognizing cultural differences, adapting to other business cultures, and developing cultural competency. The chapter emphasizes respecting different communication styles, studying other cultures, using clear writing, and seeking to understand various perspectives.

1. Chapter 3
Communicating in a World
of Diversity
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2. Learning Objectives
1. Discuss intercultural communication
2. Define culture and cultural bias
3. Explore cultural variety and differences
4. Learn to adapt to any business culture
5. Improve intercultural communication
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3. Opportunities and Challenges
of Communicating in
a Diverse World
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4. Opportunities in a Global
Marketplace
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5. The Advantages
of Workforce Diversity
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Obtaining More Views and Ideas
Understanding of Diverse Markets
Accessing a Broader Pool of Talent

6. Challenges of Intercultural
Communication
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Connecting with Diverse Employees
Working Together Closely
Sending and Receiving Messages

7. Summary of Discussion
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8. Developing Cultural
Competency
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9. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 3 -
Concept of Culture
•Automatic
•Coherent
•Complete

10. Negative Attitudes
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•Ethnocentrism
•Xenophobia
•Stereotyping

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Cultural Pluralism
•Assumptions
•Judgments
•Distinctions

12. Summary of Discussion
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13. Recognizing Variations
in a Diverse World
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14. Cultural Context
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15. Legalities and Ethics
Seek Mutual
Ground
Withhold
Judgment
Send Honest
Messages
Respect Cultural
Differences
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16. Social Differences
• Attitudes about work and success
• Concepts of roles and status
• The use of manners
• Concepts of time
• Orientation toward the future
• Openness and inclusiveness
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17. Nonverbal Differences
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Senders
Receivers
Nonverbal
Signals
Cultural
Context

18. Age Differences
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19. Gender Differences
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•Cultural Bias
•Workplace Roles
•Communication

20. Religious Differences
Personal
Beliefs
Workplace
Issues
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21. Ability Differences
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•Sensitivity
•Respect
•Assistance

22. Summary of Discussion
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23. Adapting to Other Business
Cultures
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24. Adapting to Any Business
Culture
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Personal Biases
The “Golden Rule”
Tolerance, Flexibility, and Respect
Patience and a Sense of Humor

25. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 3 -
Adapting to U.S. Business
Culture
Individualism Equality
Privacy and
Personal Space
Time Schedules
Religion
Communication
Style

26. Summary of Discussion
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27. Improving Intercultural
Communication Skills
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28. Studying Other Cultures
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•Research
•Practice

29. Studying Languages
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Career Opportunities
Social Situations
Business Relationships

30. Respecting Communication
Styles and Preferences
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•Directness
•Formality
•Media

31. Writing Clearly
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Word Choice
Transitional Elements
Numbers and Dates
Popular Culture
Conciseness
International Addresses
Slang, Jargon, or Idioms
Audience Expectations

32. Speaking and Listening
• Speak slowly and clearly
• Don’t rephrase, unless it’s needed
• Look for and ask for feedback
• Don’t “talk down” to anyone
• Double-check for agreement
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33. Translators or Interpreters
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Written
Communication
Spoken
Communication

34. Help Others Adapt
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35. Summary of Discussion
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36. Chapter 3
Communicating in a World
of Diversity
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37. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 3 -