This presentation is useful especially for teachers of Business Communication. It can be used as an introduction to the very concept of Business Communication strategies. It has slides that talk about the two types namely: the DIRECT approach and the INDIRECT approach with examples. However I gave here a mnemonic way of defining the term: APPROACH, so that the learners would not only get attracted to the presentation first, to the topic next.

1. Authored by: H.R. Sarath Kumar [Ph.D.]
Assistant Professor of English

2. App = your application of skills in writing a message
Roach = combing the mane of a lion, horse, etc.
App ROACH = how you comb your message using skills
• How you compose a message depends:
on the purpose of communication,
receiver’s extent of urgency and necessity, and
the writer’s inclination towards it.
There are two types of approaches namely:
DIRECT APPROACH and
INDIRECT APPROACH

3. • The ENCODER’s primary objective agrees with that of the DECODER.
• The encoder transmits the message that the decoder is anticipating
or inquiring.
• Positive messages, Persuasive messages, Neutral messages come under
this segment.
• Main Idea indicating a recommendation, a request, or a conclusion is
stated first > Any explanation or reason.
• Also Known as the deductive approach.
• The primary message contains the Sub: YOU and the tense forms:
PRESENT and FUTURE.
• Tone of the Message would be formal as well as
friendly.

4. • The ENCODER’s primary objective usually disagrees with that of
the DECODER.
• The encoder transmits the message that the decoder is NEVER
anticipating or inquiring.
• All Negative messages and few Neutral messages come under
this segment.
• Any explanation or reason > Main Idea indicating a
recommendation, a request, or a conclusion is stated first
• Also Known as the inductive approach.
• The primary message contains the Sub: YOU and
the tense forms: PRESENT and FUTURE.
• Tone of the Message would be formal as well
as friendly.

5. 1. Great job! Congratulations! Your work in promoting our
products has been tremendously on the increase….
2. Thank you for the ardent work and enthusiasm that you
displayed during my absence. You have displayed
exceptional communicational abilities when you could
accommodate the two rival groups on the same dais
and consorted to mutual agreement….
3. As per our agreement the Aerosol Computational Audit
Report needs to be on my table by yesterday evening.
Hence you are reminded to furnish it
by afternoon today so as to facilitate
my future proceedings..…

6. 1. …Applications other than you ones with equally solid
educational ground but extensive cultural background,
have been selected to the next round of recruitment…
2. ….our department shares the goals which are also set
by you. On this pretext we would like to intimate you
that we can’t provide you with accommodation on the
dates quoted by you on account of a pre organized
workshop. Hence we regret the disappointment caused
to you by our inability….
3. We feel it a privilege factor to work with your,
organization especially with regard to novel
designer furniture. Hence we seek your
agreement in offering us a partnership in
future commercial enterprises……