Sales Subsystem will contain Lead Management System Dealer Management / Deal Registration Dealer Web / Reseller Portal Multimedia service platform (MSP) Software Industry Specific Activities Discovery Workshop Design Labs POC Pilot Loyalty Card / Management

1. CRM Subsystems

2. Main CRM Functions / Systems
1. Marketing System
2. Sales System
3. Services and Support System

3. Key SubSystems and Activities
Marketing :
Lead Generation Activities
Social Media / Web Marketing
Focus Product Campaigns
Market Incubation
ABM
Vertical Marketing
Mid Market Marketing
Big Data / Analytics

4. Sales SubSystems
● Lead Management System
● Dealer Management / Deal Registration
● Dealer Web / Reseller Portal
● Multimedia service platform (MSP)
● Software Industry Specific Activities
○ Discovery Workshop
○ Design Labs
○ POC
○ Pilot
● Loyalty Card / Management

5. Services & Support Subsystems
● Customer Care (traditional Call Center + Field Staff)
● eCare ( Web based, Community Support)
● Ticket Management
● ITIL based Support : Incident, Problem, Service Request,
Root Cause Analysis
● Automating data entry, creating knowledge base
● Marketing Support Packs, Spares, enhancement

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