![The digital revolution is far
more significant than the
invention of writing or even
of printing.
Douglas Engelbart
Uptake Solutions 2014 [ 2 ]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. Uptake Solutions 2014 Facebook Pages What you need to know to master this medium
- 2. The digital revolution is far more significant than the invention of writing or even of printing. Douglas Engelbart Uptake Solutions 2014 [ 2 ]
- 3. Housekeeping • Welcome – Who has a Facebook page? – How many fans have you got? – What do you want to achieve out of today • Assumed knowledge – You have a Facebook account – You are comfortable with navigating Facebook Uptake Solutions 2014 [ 3 ]
- 4. What you will learn • What is a Facebook Page? – What is the difference between a profile, a page and a group? – Tools of the trade – Cost to build and run a page • Content and effectiveness – What to post, frequency. – Using Metrics, Insights Uptake Solutions 2014 [ 4 ]
- 5. Uptake Solutions 2014 Facebook Page Basics Uptake Solutions 2014 [ 5 ]
- 6. Profile vs. Page Profile • Personal – Represents an individual only – Can be public or private – Limited to 5000 friends, unlimited followers • Reach and Metrics – Powerful organic reach – No metrics – Limited ads options Page • Business or Organisation – Represents business, brand or product or individual – All updates public* • Reach and Metrics – Organic reach trending to 0 – Full metrics – Full advertisement options Uptake Solutions 2014 [ 6 ]
- 7. Groups • Built for collaboration – Public or Private – Designed for small groups – Build for a common interest – Many-to-Many focus • Reach and Metrics – Powerful organic reach – No metrics – Limitations grow with size Uptake Solutions 2014 7
- 8. Use Examples Uptake Solutions 2014 8 Brenton Johnson (friends and family) Uptake Solutions Making technology work for you Client technology discussion group
- 9. Uptake Solutions 2014 Questions? Uptake Solutions 2014 [ 9 ]
- 10. Uptake Solutions 2014 How to Post Content Uptake Solutions 2014 [ 10 ]
- 11. Posting from Mobile • Facebook has apps for most smart phone platforms – Facebook – Messenger – Facebook Pages Less Popular apps (personal apps) – Slingshot – Home Uptake Solutions 2014 [ 11 ]
- 12. Scheduling Posts Uptake Solutions 2014 [ 12 ]
- 13. Scheduling Posts Uptake Solutions 2014 [ 13 ]
- 14. Scheduling Posts Uptake Solutions 2014 [ 14 ]
- 15. Uptake Solutions 2014 Questions? Uptake Solutions 2014 [ 15 ]
- 16. Uptake Solutions 2014 Content and Engagement It’s a conversation! Uptake Solutions 2014 [ 16 ]
- 17. 95% of Facebook Pages never respond to comments from fans -Facebook Uptake Solutions 2014 [ 17 ]
- 18. Culture of the medium • Why do people use Facebook? a) To catch up with friends and family b) To buy things from merchants c) To contribute and engage in a public discussion d) To read interesting news and articles • Why is this important? – Don’t sell anyone anything on Facebook unless that is something which your fans agree to. Uptake Solutions 2014 [ 18 ]
- 19. So what should we post? • Relevant • Interesting • Engaging • Clickable • Personal • Conversational • Trending Uptake Solutions 2014 [ 19 ]
- 20. 7 Top Tips 1. Always include a picture 2. Include a call to action –Share, like, comment 3. Ask your audience questions! 4. Set goals 5. Cross promote, network 6. Repost your quality content 7. Have a consistent message Uptake Solutions 2014 [ 20 ]
- 21. Content Ideas • Thank your Fans • Memes • Project Updates • Member Profiles • Milestones • History • Trending topics • Think Multimedia – Videos – Pictures – Blogs • Partner content • Demonstrate your WHY Uptake Solutions 2014 [ 21 ]
- 22. Meme example Uptake Solutions 2014 22
- 23. Uptake Solutions 2014 Questions? Uptake Solutions 2014 [ 23 ]
- 24. Uptake Solutions 2014 Tools of the Trade Uptake Solutions 2014 24
- 25. Uptake Solutions 2014 Popular Tools Uptake Solutions 2014 [ 25 ]
- 26. Uptake Solutions 2014 Insights Where the metrics live Uptake Solutions 2014 [ 26 ]
- 27. Key terms • Organic vs Paid reach • Demographics • Impressions vs reach • Engagement • Likes, Comments, Shares, Clicks • External Sources Uptake Solutions 2014 [ 27 ]
- 28. Uptake Solutions 2014 Questions? Uptake Solutions 2014 [ 28 ]
- 29. Admin Levels Uptake Solutions 2014 [ 29 ]
- 30. How to access Insights https://www.facebook.com/uptakesolutions/insights Uptake Solutions 2014 [ 30 ]
- 31. Page Overview Page + Pages to Watch and 5 most recent posts Uptake Solutions 2014 [ 31 ]
- 32. Uptake Solutions 2014 Questions? Uptake Solutions 2014 [ 32 ]
- 33. Further reading • We have some resources on this website for you. www.uptakesolutions.com.au • Watch news sites like Mashable and Social Media Examiner • Facebook Help, Google. Uptake Solutions 2014 [ 36 ]
- 34. Uptake Solutions 2014 Thank you! Best of luck with your page! Uptake Solutions 2014 [ 37 ]
Editor's Notes
- Wurundjeri People wa-RUN-dja-ree.
- How are Pages different from personal profiles? Each person who signs up for Facebook has one account with login information. Each account can have a personal profile and manage multiple Pages. Personal profiles, are for individual, non-commercial use. They represent individual people and must be held under an individual name. You can follow profiles to see public updates of people you’re interested in but aren’t friends with. Facebook Pages look similar to personal profiles, but they offer unique tools for connecting people to a topic they care about, like a business, brand, organization or celebrity. Pages are managed by people who have personal profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. You can like a Page to see updates in News Feed.
- How are Pages different from groups? Which one should I create? Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone. Other differences include: PagesPrivacy: Page information and posts are public and generally available to everyone on Facebook. Audience: Anyone can like a Page to connect with it and get News Feed updates. There is no limit to how many people can like a Page. Communication: People who help manage a Page can share posts from the Page. Page posts can appear in the News Feeds of people who like the Page. Page owners can also create customized apps for their Page and check Page Insights to track the Page’s growth and activity. Groups Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. Audience: You can adjust group privacy to require members to be approved or added by admins. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. Depending on your needs, you can create a Page or create a group. https://www.Facebook.com/help/155275634539412
- https://www.Facebook.com/pages/manage
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- http://www.hyperalerts.no/ https://www.tagboard.com/ http://www.shortstack.com/
- Cheat sheets! http://mashable.com/2012/07/09/social-media-cheatsheets/ https://www.facebook.com/help/search/?q=insights