A presentation on Online Branding strategies, its advantage and the challenges faced.

1. Online Branding
by
Siddharth Bhatnagar

2. Introduction1

3. Introduction
Online branding, also referred to as Internet branding; is a brand management
technique that uses the web to position a brand in the marketplace, it can be
recognized as an attempt to bring customers to the brand, product, and
practice.

4. Introduction
Blogs Websites Social Media

5. Strategies2

6. Strategies
Branding Consistency
Press Release Marketing
Social MediaWebsite Optimization
Blogging Leverage Video Marketing
Produce & Distribute
Quality Content

7. Advantages & Challenges3

8. Advantages
Strengthen the
Customer Relationship
Develop Brand Alliances Diverse the Brand Meaning

9. Challenges
Information Overload Management of different
Communication Channels

10. Conclusion4

11. ◉ Consumers use the combination of various sources for making final purchase
decision. Along with the traditional sources, they heavily rely on online branding.
◉ Main reason for growing importance of online branding is the increasing literacy
about internet among people.
◉ With the advent of internet technology, consumers’ preference towards traditional
marketing tools has decreased.
◉ The major benefit of online branding is its capability of interaction between
consumers and advertisers followed by availability of wide range of information &
ease.
Conclusion

12. ◉ https://advicemedia.com/blog/patient-communication/importance-of-online-
branding/
◉ https://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420
◉ https://www.huffingtonpost.com/r-kay-green/online-brand-
presence_b_3140951.html
◉ https://www.rug.nl/cic/downloads/rugcic_report_summary_201203.pdf
References

13. Thanks!