1. The document provides an overview of social media strategies and insights from a webinar presented on September 29, 2010. 2. It discusses industry statistics on blogs and social media, recent news and events in the social media space, examples of successful social media campaigns from companies like AutoNation, and tips for using social media. 3. The webinar touched on topics like how to build followers and engage customers through social platforms, analytics tools from Twitter, and partnerships between companies like Facebook and Skype.

1. Social Media Strategies & Insights
Wednesday, September 29, 2010

2. Disclaimer
Wednesday, September 29, 2010
This webinar does not cover
the GOSO platform.
To learn more about the GOSO Platform,
join us every Tues at 3pm EST & Thurs at 11am EST
for a orientation webinar. Email me for an invitation!
Email: korenne@goso.com

3. Overview
Wednesday, September 29, 2010
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Client Success Stories
6. Tips and Tricks

4. Industry Stats
Social will be like air Wednesday, September 29, 2010
Don’t Give Up on Your Blog
eMarketer estimates that this year more than half of internet users will read blogs
at least monthly. By 2014, readership will rise to more than 150 million Americans,
or 60% of the internet population in the US.
One reason for the rise in readership is that blogs have become an accepted part
of the online media landscape.
Source: http://www.emarketer.com/Article.aspx?R=1007941

5. Industry Stats
Social will be like air Wednesday, September 29, 2010
Social Media Words & Phrases
Most Retweeted
Source: http://www.readwriteweb.com/archives/the_social_media_words_phrases_most_retweeted.php

6. Industry News
Social will be like air Wednesday, September 29, 2010
Buy Jeans, Get Facebook Credits?
You will be able to accrue Facebook Credits by
shopping online, as it’s now possible for online retailers
to offer the credits as shopping incentives.
Ifeelgoods, an e-commerce promotions provider for
online retailers, has integrated Facebook Credits into
the online shopping experience, meaning that its clients
can use the credits to incentivize customer purchases
and other shopping-related behaviors.
Source: http://mashable.com/2010/09/27/facebook-credits-for-online-shopping/

7. Industry News
Social will be like air Wednesday, September 29, 2010
Facebook debuts new
Recommendation Engine
Users must navigate
directly to the Page
Browser, The page
shows big icons for a list
of pages Facebook
thinks you might like;
click on one and you'll
"Like" it.
Check it out here: http://www.facebook.com/pages/browser.php
Source: http://www.readwriteweb.com/archives/facebook_unveils_recommended_subscriptions.php

8. Industry News
Social will be like air Wednesday, September 29, 2010
SCVNGR’s Self Serve Rewards
This week SCVNGR launched a key new component to its rewards strategy: a self-
serve tool that allows local businesses to set up their own rewards.
Any business can use SCVNGR’s basic features for free by using the edit functions
in the service’s mobile clients to build challenges. But SCVNGR also offers a
premium, web-based toolset featuring the new rewards feature for $80 a month,
making it easier to build and manage challenges.
Source: http://techcrunch.com/2010/09/16/scvngr-launches-self-serve-rewards-platform-for-local-businesses/

9. Industry News
Social will be like air Wednesday, September 29, 2010
Twitter to launch real-time
analytics dashboard
According to Twitter's business
development executive Ross
Hoffman, Twitter will make a real-
time analytics dashboard available
for free to a limited set of beta
testers beginning in Q4 of this
year.
"The product will leverage algorithms similar to the Twitter Resonance concept in order to show
users which tweets are spreading, who is influential in their network, and more.The emphasis is
on real time in order to help users make adjustments on the fly to their tactics."
Source: http://www.readwriteweb.com/archives/twitter_to_launch_real-time_analytics_dashboard_so.php

10. Industry News
Social will be like air Wednesday, September 29, 2010
Promoted Tweets & TTs make bank
Twitter handled about 130 million
searches in August, according to
comScore Inc.
Twitter is selling Promoted Tweets
for upwards of $100,000.
Nearly 80% of the companies who
tried Twitter's Promoted Tweets or a
similar ad product known as
Promoted Trends made a second
buy, a Twitter spokesman said.
The company soon will experiment
with ads that target users based on
the content in their tweets, or
messages.
Source: http://online.wsj.com/article/SB10001424052748703793804575512711786346900.html?mod=googlenews_wsj

11. Industry News
Social will be like air Wednesday, September 29, 2010
Twitter Launches Promoted Accounts
Promoted Accounts, which will be
launched “very shortly,” will allow
companies to be be featured more
prominently in Twitter’s recently
launched Who to Follow feature.
The feature should help businesses
attract more followers likely to be
interested in their products and
services, and thus gain greater
visibility.
Source: http://mashable.com/2010/09/28/twitter-promoted-accounts/

12. Industry News
Social will be like air Wednesday, September 29, 2010
Bye bye Twitter’s Early Bird
The @earlybird account promoted
exclusive offers to Twitter users from
brands like JetBlue and Disney. With
just about 225,000 followers, Early
Bird was definitely not a huge
success for Twitter and probably
didn't bring in enough revenue to
continue the program.
Twitter is "taking the learnings from @earlybird, including feedback
from users and businesses, and investing that knowledge into our
Promoted Products platform to help businesses grow their audience and
provide great offers and information to users."
Source: http://www.readwriteweb.com/archives/what_killed_the_earlybird.php

13. Industry News
Social will be like air Wednesday, September 29, 2010
LinkedIn upgrades company profiles
Users can now see how the company
has grown on LinkedIn over time as well
as the representative profiles of
employees at the company.You can also
see the composition of the company’s
employee base, including statistics about
the employees’ job functions,
educational degree, years of experience
and university attended. Finally, users can
see their connection with the company
and its employees, and how it changed
over time.
Source: http://mashable.com/2010/09/28/linkedin-upgrades-company-profiles/

14. Industry News
Wednesday, September 29, 2010
t
Facebook Instant Personalization
expands to Scribd
Facebook is calling this new partnership an
opportunity for its users to "read together" by offering
"reading recommendations based on what your friends
are sharing and on your Facebook likes and interests".
Source: http://www.readwriteweb.com/archives/facebook_continues_to_expand_instant_personalizati.php

15. Industry News
Wednesday, September 29, 2010
t
60 Minutes Goes Social
60 Minutes announced the launch of a new
YouTube channel, where viewers can tune in to
watch 60 Minutes stories, and they are also
encouraging viewers to submit their feedback
through a new partnership with YouTube called
‘Ask 60 Minutes’.
Now 60 Minutes fans can tune into YouTube
the day after the television broadcast to see
stories they missed or want to see
again. However, the coolest thing about the
launch of this new channel is that 60 Minutes is
giving fans the opportunity to interact with 60
Minutes correspondents.
Source: http://www.socialtimes.com/2010/09/60-minutes-youtube-channel/

16. Industry News
Wednesday, September 29, 2010
t
Skype + Facebook = Match Made
Facebook and Skype are working on a
deal that would integrate Facebook
Connect with Skype accounts.
Once you connect Skype with
Facebook, you’d be able to SMS, chat
with or call your Facebook friends
directly from Skype.You should also be
able to login into Skype with your
Facebook credentials.
Source: http://mashable.com/2010/09/29/skype-facebook-partnership/

17. Industry News
Wednesday, September 29, 2010
t
Are You a Dunkin Donuts fan?
With the Ultimate Dunkin’ Donuts
Coffee Fan Contest,
fans can enter to win the grand prize
— a trip for two to Costa Rica, a tour
of Dunkin’s Coffee Lab and 60 months
free coffee — by submitting a video, 60
seconds or less, describing why they
deserve the title of ultimate fan.
Dunkin’ Donuts is taking its first pass
at a Facebook-only fan contest.
Dunkin’ Donuts reasons that its more
than two million Page fans warrant the
change in strategy.
Source: http://mashable.com/2010/09/29/dunkin-donuts-coffee-fan/

18. Industry Events
Wednesday, September 29, 2010
What’s Happening in the
Auto Industry?
9th Digital Dealer
Las Vegas on 10/12/2010
Driving Sales Executive Summit
Las Vegas on 10/18 - 10/20
J.D. Power and Associates 2010
Automotive Internet Rountable
Las Vegas on 10/20 - 10/22
2010 SEMA Auto Show
Las Vegas on 11/2/2010
2011 NADA Convention & Expo
San Francisco on 2/5/2011

19. Success Stories
Wednesday, September 29, 2010
AutoNation’s Social Media Campaign
From the inception of Mosaic on June
21st to the end on July 20th, there
were over 36,000 page views.
AutoNation Facebook likes increased
by 44.7%, with an increase of 76.1% in
Facebook interactions as compared to
the previous month.
Although the goal was to build trust
and relationships, the future sales
potential is very much there. Between
Facebook wall posts and conversations
with winners, dozens openly said the
next time they bought it a car it would
be from AutoNation.
Source: http://www.drivingsales.com/blogs/GOSO/2010/09/22/autonation-how-they-generated-36000-page-views-on-facebook

20. Success Stories
Wednesday, September 29, 2010
Small giveaways go a long way

21. Success Stories
Wednesday, September 29, 2010
Your customers buy
their cars from you.
See what they do with
them after they’ve
pulled off the lot.

22. Tips & Tricks
Wednesday, September 29, 2010
Your detractors will call you out. Listen, then Engage.

23. Any Questions? Open Discussion
Wednesday, September 29, 2010