This document summarizes a report on automotive dealers' presence on Facebook and Twitter in the United States. It finds that 5,115 dealerships have a Facebook page, while 2,195 have a Twitter account, representing 25.56% and 10.97% of total US dealerships respectively. The top 5 dealer brands on Facebook are Chrysler, Buick, Chevrolet, Mazda, and Jeep. The top 5 on Twitter are Toyota, Chevrolet, Honda, Nissan, and Ford. The conclusion recommends that dealers embrace social media to build customer trust and relationships that can increase sales.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Social networking sites allow individuals and organizations to connect with others through online communities. The document discusses many popular social networking sites including Facebook, MySpace, LinkedIn, and Twitter. It provides statistics on the size and demographics of the user base for each site. The document also explores how companies can utilize social networking to engage with current and potential customers through pages, groups, photos, videos, and other interactive features.
Brands must adapt to consumers' increasing use of social media and digital channels. As attention becomes more distributed, brands need new ways to stand out. Content shelf-life is also shrinking, requiring brands to continuously stay fresh. Social media is growing through demographic diversification, with more older users joining. Growth also comes from effective content distribution across platforms. Most consumers expect brands to interact with them on social media. This will influence marketing spending and tactics in 2010. Personal brands are also growing in importance and some see benefits in authenticity and talent attraction, but risks like employee departures remain. Servicing is an opportunity for customer engagement, but brands must expand beyond traditional channels to platforms like social media. Metrics like engagement and monet
Online Makeover: As Technology Changes, So Should Your Web SiteChris Gee
Online Makeover: As Technology Changes, So Should Your Web Site. Article from PR News dated September 20, 2010 featuring Chris Gee, Managing Director of Proof Integrated Communications.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Social networking sites allow individuals and organizations to connect with others through online communities. The document discusses many popular social networking sites including Facebook, MySpace, LinkedIn, and Twitter. It provides statistics on the size and demographics of the user base for each site. The document also explores how companies can utilize social networking to engage with current and potential customers through pages, groups, photos, videos, and other interactive features.
Brands must adapt to consumers' increasing use of social media and digital channels. As attention becomes more distributed, brands need new ways to stand out. Content shelf-life is also shrinking, requiring brands to continuously stay fresh. Social media is growing through demographic diversification, with more older users joining. Growth also comes from effective content distribution across platforms. Most consumers expect brands to interact with them on social media. This will influence marketing spending and tactics in 2010. Personal brands are also growing in importance and some see benefits in authenticity and talent attraction, but risks like employee departures remain. Servicing is an opportunity for customer engagement, but brands must expand beyond traditional channels to platforms like social media. Metrics like engagement and monet
Online Makeover: As Technology Changes, So Should Your Web SiteChris Gee
Online Makeover: As Technology Changes, So Should Your Web Site. Article from PR News dated September 20, 2010 featuring Chris Gee, Managing Director of Proof Integrated Communications.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
The document discusses the rise of social media and its implications for customer relationship management (CRM). It notes that over 180 million unique visitors access social media daily and over 600 million users are on social networks, with usage exceeding traditional email and search engines. As social network adoption increases across age groups, customers are more engaged and invested in social platforms. The document argues that companies must adopt social CRM tools to engage with customers on social media and gain insights from social conversations. It provides examples of early social CRM vendors and acquisitions in the space.
Turning social feeds into business leadsGetfly CRM
This document discusses how social media is becoming an important channel for automotive marketers to engage with customers. While automotive companies are still in the early stages of utilizing social media effectively, there is strong evidence that it influences car purchasing behaviors. The document recommends that automotive marketers integrate social media more directly into their sales and lead generation processes to take advantage of the ability to identify purchase intent within social conversations and content.
Brand Management, how valuable in the Digital Age?
Presentation at ESCP Europe campus Madrid.
An open discussion about the role of Brand and Brand Management in the Digital Age.
Social Marketing and Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
The team at Prezly put together a Slideshare featuring quotes from Solis’ last three books: Engage, The End of Business as Usual and What’s the Future of Business (WTF).
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
The document discusses the rise of social computing and connected consumption trends. It notes that 60% of major retailers have a Facebook presence and nearly half of traditional retailers increased their social media marketing for the 2009 holiday season. As social media has matured, it has become an important part of marketing strategies. The emergence of interest-based social shopping networks has contributed to consumers becoming more informed. Social shopping is now taking place on mobile devices as well through apps, with the iPhone being a popular platform for mobile social campaigns.
The document discusses trends in advanced mobile marketing. It highlights findings from an IBM study that CMOs plan to increase their use of social media, customer analytics, CRM and mobile technologies in the next 3-5 years. The top priority for many CMOs is enhancing brand loyalty and advocacy through mobile engagement. The document then outlines six key mobile marketing trends: 1) the mobile ad paradox and alternatives to interruptive ads, 2) mobile ads as a service, 3) gamification and rewarding consumer engagement, 4) combining mobile, physical signals and social data, 5) using mobile to reduce pain points in the retail experience, and 6) facilitating mobile social discovery between users.
JCI London presents IBM Social Media Business (June 2012)
Creating and capturing value through Social Media - a corporate and large organisation perspective
This document provides information to car dealers about using social media to promote their dealerships and engage with customers. It discusses several major social media platforms and how dealers can utilize each one. The document encourages dealers to see social media as an important way to communicate with current and prospective customers, especially younger consumers, and provide information to help customers throughout their car shopping and ownership experience. It also includes quotes from automaker and social media company representatives about the growing importance of social media in car sales.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Social media marketing in MENA - Fact & Trends (updated)Interact
The document discusses social media marketing trends in Egypt. It provides statistics on internet and social media usage in Egypt such as Facebook having over 4.5 million users in the country. YouTube is the 3rd most visited website in Egypt. Twitter usage is growing rapidly with over 360,000 users. The document also outlines strategies for social media marketing in Egypt such as focusing on building relationships and delivering quality content over selling. It emphasizes that social media is about connecting with people rather than direct selling.
The document discusses social media trends in the wealth management industry from 2008 to 2012. It finds that while few financial firms had social media strategies in 2008, by 2012 the vast majority had Facebook pages and many had advisors using LinkedIn and Twitter. It also profiles some strategies used by specific firms like Ameriprise, Morgan Stanley, and RBC to engage clients through social media. The document concludes by outlining metrics like audience, content, and engagement that can be used to measure the success of social media outreach.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
The document is a presentation by Agent Wildfire to Humber College on trends in marketing, communications, and media. It discusses topics like attention overload, brand community building, customer centricity, democratized advertising, experiences, Generation Y impacts, humanization of brands, influencers, joint ventures, karma capitalism, local marketing, mobile marketing, networking integration, online spending, psychographic targeting, and the quasi profile. The presentation provides insights and statistics on these trends to help drive business and careers forward.
The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
Given customers are finding new avenues through Social Media to express their opinions about products/services they use, brands no more have an option to not listen to those conversations. That's where the concept of ORM (Online Reputation Management) comes in.
In this story by Inc magazine, Social Media leaders share their views on the importance of ORM (Online Reputation Management) and how can brands leverage ORM.
Social Media Marketing in Egypt Session in Markedu 2010 EventFady Ramzy
Social media marketing in egypt session in markedu 2010 event
Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media
This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
The article discusses a growing talent gap in the digital advertising industry, where there is high demand for employees with technical skills but limited supply of qualified candidates. Specifically:
- There is a shortage of people with quantitative, mathematical and technical skills needed for many new advertising jobs related to digital media and technology.
- This talent gap is being felt across advertising agencies, technology companies, publishers and data management firms who are all competing for the same skilled employees.
- Jobs in areas like data analysis, platform marketing and ad optimization are going unfilled as annual salaries for qualified candidates can reach $100,000.
- The shortage is driven by the large amounts of consumer data being collected and analyzed to improve digital advertising
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
The document discusses the rise of social media and its implications for customer relationship management (CRM). It notes that over 180 million unique visitors access social media daily and over 600 million users are on social networks, with usage exceeding traditional email and search engines. As social network adoption increases across age groups, customers are more engaged and invested in social platforms. The document argues that companies must adopt social CRM tools to engage with customers on social media and gain insights from social conversations. It provides examples of early social CRM vendors and acquisitions in the space.
Turning social feeds into business leadsGetfly CRM
This document discusses how social media is becoming an important channel for automotive marketers to engage with customers. While automotive companies are still in the early stages of utilizing social media effectively, there is strong evidence that it influences car purchasing behaviors. The document recommends that automotive marketers integrate social media more directly into their sales and lead generation processes to take advantage of the ability to identify purchase intent within social conversations and content.
Brand Management, how valuable in the Digital Age?
Presentation at ESCP Europe campus Madrid.
An open discussion about the role of Brand and Brand Management in the Digital Age.
Social Marketing and Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
The team at Prezly put together a Slideshare featuring quotes from Solis’ last three books: Engage, The End of Business as Usual and What’s the Future of Business (WTF).
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
The document discusses the rise of social computing and connected consumption trends. It notes that 60% of major retailers have a Facebook presence and nearly half of traditional retailers increased their social media marketing for the 2009 holiday season. As social media has matured, it has become an important part of marketing strategies. The emergence of interest-based social shopping networks has contributed to consumers becoming more informed. Social shopping is now taking place on mobile devices as well through apps, with the iPhone being a popular platform for mobile social campaigns.
The document discusses trends in advanced mobile marketing. It highlights findings from an IBM study that CMOs plan to increase their use of social media, customer analytics, CRM and mobile technologies in the next 3-5 years. The top priority for many CMOs is enhancing brand loyalty and advocacy through mobile engagement. The document then outlines six key mobile marketing trends: 1) the mobile ad paradox and alternatives to interruptive ads, 2) mobile ads as a service, 3) gamification and rewarding consumer engagement, 4) combining mobile, physical signals and social data, 5) using mobile to reduce pain points in the retail experience, and 6) facilitating mobile social discovery between users.
JCI London presents IBM Social Media Business (June 2012)
Creating and capturing value through Social Media - a corporate and large organisation perspective
This document provides information to car dealers about using social media to promote their dealerships and engage with customers. It discusses several major social media platforms and how dealers can utilize each one. The document encourages dealers to see social media as an important way to communicate with current and prospective customers, especially younger consumers, and provide information to help customers throughout their car shopping and ownership experience. It also includes quotes from automaker and social media company representatives about the growing importance of social media in car sales.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Social media marketing in MENA - Fact & Trends (updated)Interact
The document discusses social media marketing trends in Egypt. It provides statistics on internet and social media usage in Egypt such as Facebook having over 4.5 million users in the country. YouTube is the 3rd most visited website in Egypt. Twitter usage is growing rapidly with over 360,000 users. The document also outlines strategies for social media marketing in Egypt such as focusing on building relationships and delivering quality content over selling. It emphasizes that social media is about connecting with people rather than direct selling.
The document discusses social media trends in the wealth management industry from 2008 to 2012. It finds that while few financial firms had social media strategies in 2008, by 2012 the vast majority had Facebook pages and many had advisors using LinkedIn and Twitter. It also profiles some strategies used by specific firms like Ameriprise, Morgan Stanley, and RBC to engage clients through social media. The document concludes by outlining metrics like audience, content, and engagement that can be used to measure the success of social media outreach.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
The document is a presentation by Agent Wildfire to Humber College on trends in marketing, communications, and media. It discusses topics like attention overload, brand community building, customer centricity, democratized advertising, experiences, Generation Y impacts, humanization of brands, influencers, joint ventures, karma capitalism, local marketing, mobile marketing, networking integration, online spending, psychographic targeting, and the quasi profile. The presentation provides insights and statistics on these trends to help drive business and careers forward.
The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
Given customers are finding new avenues through Social Media to express their opinions about products/services they use, brands no more have an option to not listen to those conversations. That's where the concept of ORM (Online Reputation Management) comes in.
In this story by Inc magazine, Social Media leaders share their views on the importance of ORM (Online Reputation Management) and how can brands leverage ORM.
Social Media Marketing in Egypt Session in Markedu 2010 EventFady Ramzy
Social media marketing in egypt session in markedu 2010 event
Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media
This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
The article discusses a growing talent gap in the digital advertising industry, where there is high demand for employees with technical skills but limited supply of qualified candidates. Specifically:
- There is a shortage of people with quantitative, mathematical and technical skills needed for many new advertising jobs related to digital media and technology.
- This talent gap is being felt across advertising agencies, technology companies, publishers and data management firms who are all competing for the same skilled employees.
- Jobs in areas like data analysis, platform marketing and ad optimization are going unfilled as annual salaries for qualified candidates can reach $100,000.
- The shortage is driven by the large amounts of consumer data being collected and analyzed to improve digital advertising
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
This document discusses social commerce, or "F-commerce", which involves selling goods or services using Facebook. It provides statistics showing strong expected growth in e-commerce, especially in Asia. Examples are given of how brands are using Facebook to gain consumer insights, improve customer experience and loyalty, and drive advocacy. Specific F-commerce strategies discussed include creating Facebook stores to sell products, using Facebook ads, deals, and credits, and leveraging check-ins with Facebook Places. Case studies are briefly mentioned of how some brands are successfully utilizing these approaches.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Benefits of tighter Automotive Dealer-Manufacturer Data CollaborationInfosys
The automotive industry lags in its ability to collaborate through the value chain in order to maximize customer satisfaction and efficiency. Several impediments such as heterogeneous nature of Dealer-originated information, the barriers of working through protective Dealer Systems Providers (DSPs), dealer concerns of protecting sensitive information, underlying technology immaturity, and manufacturer system constraints exist.One of the most significant opportunities for improvement is how Dealers and Manufacturers can effectively, consistently, and co-operatively utilize common information for mutual benefit
Retailers are increasingly adopting social media initiatives to interact with customers. A survey found that 85% of retailers have social media initiatives in place. However, 56% still cannot quantify the effect of social media on their business. The document discusses the key motivations and strategies retailers use for social media. It provides examples of how some retailers successfully use social media for marketing and customer engagement. The document also analyzes differences in social media approaches based on company size.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media as part of their research process before contacting companies. As such, businesses need to participate in social media to engage with prospects early in their decision making. The document provides an overview of common social media platforms and advises businesses to establish a presence on the major sites using their company or brand name to represent themselves and monitor what prospects are saying online.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
MutualMind White Paper: Social Media ROIMutualMind
CEO and CMO's guide to social media ROI. This white paper provides a)overview of thought leadership on the topic social media ROI, b)shows how listening & engagement leads to ROI and c) provides recommendations on how to maximize impact of social media on your business
Hubspot social revolution - connecting to customerspenneyfox7369
The document discusses how companies can create a social enterprise by developing social profiles of their customers, creating employee social networks for collaboration, and developing customer social networks for engagement. This allows companies to better understand and connect with customers across various social platforms. The benefits include improved information sharing between employees, better tracking of customer conversations, and new ways to market, sell and service customers.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
The document discusses how companies can become "social enterprises" by connecting with customers on social networks. It outlines three steps: 1) Develop a social customer profile by understanding who customers are, what they like, and what they're saying on social media. 2) Develop an employee social network to facilitate collaboration. 3) Develop a customer social network by listening to and engaging with customers on their preferred networks like Facebook and Twitter. Becoming a social enterprise allows companies to better understand and serve customers in today's digital world.
The document discusses getting the most out of social media for businesses. It covers developing a focused social media strategy, understanding available tools and applications, driving cultural change in management to effectively integrate social media, and gauging effectiveness through metrics. The key points are using social media to address business needs with a strategy, creating the right infrastructure, and driving cultural change to integrate social media. It also discusses measuring the effectiveness of social media use.
Infosys' customer engagement software solution is a customer engagement platform that helps enterprises to improve customer engagements and build an eBusiness strategy
Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defectio...Roni Leibovitch
Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Navigating Social Media in the Automotive IndustryDMEautomotive
A helpful whitepaper by DMEautomotive, aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Similar to The Social Influence of the Auto Industry (20)
1. The webinar discusses social media strategies and tips for the automotive industry, covering industry statistics, news, events, and success stories.
2. Industry news includes Netflix plans for Facebook integration, LinkedIn allowing more targeted advertising, and automotive brands using social media for contests and campaigns.
3. Tips discussed were creating a YouTube upload schedule to build an audience and setting goals for timely social media responses.
This webinar provided an overview of social media strategies and success stories for the automotive industry. It discussed key industry statistics showing growth in social media and provided examples of how automotive companies are using social platforms. The webinar outlined several success stories of automotive brands that saw increases in website traffic and sales by engaging customers on social media. It concluded with tips for automotive marketers, emphasizing the importance of listening to customers and committing ongoing resources to see results from social media strategies.
This webinar discusses social media strategies and tips for the automotive industry. It provides an overview of the agenda which includes industry statistics on social media usage, recent industry news and events, client success stories, and social media tips and tricks. Some of the industry news discussed includes Groupon preparing for a $15-20 billion IPO, details on the Grammy's social media campaign, and how brands like Samsung, Chevrolet and GoldRun are using social media for promotions.
This webinar discusses social media strategies and success stories for the automotive industry. It includes the following sections: industry statistics on social media usage; industry news such as award winners and creative campaigns by companies like Mini, Southwest Airlines, and the NFL; and client success stories such as those of the New York Jets. The webinar provides tips and strategies for automotive companies to effectively use social media.
The document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on social media use and campaigns; industry news such as Google's response to fake reviews and changes to Facebook profiles; upcoming industry events like the NADA convention; examples of client success stories using social media; and tips for automotive companies on using social media platforms like Twitter and video. The webinar aims to help automotive businesses better utilize social media.
This document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on promoted tweets and Facebook's valuation; industry news on celebs promoting social good, Facebook changes, and new social features from companies like Google, Nokia, and LinkedIn; upcoming industry events like the 2011 NADA convention; social media success stories around holiday giving and #FollowFriday; and tips on giftcard giveaways and merging business and place pages on Facebook.
This document summarizes a presentation about using social media in the automotive industry. It includes industry statistics showing Facebook's dominance in web traffic. It also provides tips for social media success stories, including how Pottery Barn resolved a customer complaint posted on its Facebook page. Finally, it lists upcoming industry events and encourages an open discussion.
1. The document provides an overview of social media strategies and insights from a webinar presented on September 29, 2010.
2. It discusses industry statistics on blogs and social media, recent news and events in the social media space, examples of successful social media campaigns from companies like AutoNation, and tips for using social media.
3. The webinar touched on topics like how to build followers and engage customers through social platforms, analytics tools from Twitter, and partnerships between companies like Facebook and Skype.
GOSO Social Media Bootcamp for September 22nd, 2010GOSO
The document provides an overview of a webinar on social media strategies and insights. It includes the following sections: introduction, industry stats, industry news, industry events, client success stories, and tips and tricks. Some key points include:
- Social media is being used increasingly for customer retention rather than just acquisition. Spending on social media marketing by American companies is expected to reach $1.6 billion this year.
- MySpace has seen declining traffic over the past few years while projects like Burberry's digital fashion show integration and Groupon's focus on writing have led to success.
- Upcoming industry events include Advertising Week and the 9th Digital Dealer conference on automotive social
The document discusses AutoNation's "Mosaic" social media campaign to build brand awareness and trust. Over 30 days, AutoNation gave away 300 gift cards to people who visited the Mosaic URL and clicked a button. Winners had their photo added to a mosaic of the AutoNation logo. AutoNation then called each winner, learning about their car buying experiences. Many winners said they planned to buy from AutoNation next time. The campaign increased Facebook likes by 44.7% and interactions by 76.1%, showing that social media can build relationships better than traditional marketing.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Charging Fueling & Infrastructure (CFI) Program by Kevin MillerForth
Kevin Miller, Senior Advisor, Business Models of the Joint Office of Energy and Transportation gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
Brandt Hertenstein, Program Manager of the Electrification Coalition gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.