Marketing is so crucial. Zillow had shared a very powerful e-book for real estate agents.

3. What’s your Business Plan?
(Rancangan perniagaan)

4. Real Estate Business Plan (23 pages)
1
Real Estate
Business Plan
Every business needs a plan to succeed; a plan gets
you and your team on the same page and heading in
the right direction.

5. (Misi and visi)

6. Setting Goals
(Menetapkan matlamat)

7. SWOT Analysis
(Kekuatan,
Kelemahan, Peluang,
Ancaman &
Analisis)

8. Strengths
Do you have special skills, credentials, referrals, or connections to a particular
population that, together, position you as a leader or obvious choice for target
clients?
Weaknesses
What do competitors do better? Do you need to gain new credentials or skills,
communicate across new media, or hire an assistant to free up your schedule?
Opportunities
Where’s the market headed, and how can you participate? What can you do
today versus over time to take advantage of the environment?
Threats
What could happen that is beyond your control, and how can you prepare? For
example, local or national economic shocks like layoffs at a major employer,
natural disasters, or challenges with shifting property inventory.

9. Strengths (Kekuatan)
Do you have special skills, credentials,
referrals, or connections to a
particular population that, together,
position you as a leader or obvious
choice for target clients?

10. Weaknesses (Kelemahan)
What do competitors do better? Do you
need to gain new credentials or skills,
communicate across new media, or hire
an assistant to free up your schedule?

11. Opportunities (Peluang)
Where’s the market headed, and how
can you participate? What can you do
today versus over time to take
advantage of the environment?

12. Threats (Ancaman)
What could happen that is beyond your
control, and how can you prepare?
For example, local or national economic shocks
like layoffs at a major employer, natural
disasters, or challenges with shifting property
inventory

13. What’s your Marketing Plan?
Follow M.C.B.
Marketing Materials
Marketing Calendar
Marketing Budget

14. Marketing Budget
(Bajet Pemasaran)
• Company branding
• Personal branding
• FREE social media branding
• Paid advertising
• Email marketing
• Sponsorship and community
services
• Referral strategy
“for RENs”

15. Gross/Nett comm/professional fees

16. Home Buyers movement
Moving towards online…

17. Your Website
7 Key Areas for your website
You can share your approach to the market,
your specialties or your geographic area,
the type of client you hope to attract,
how to reach you offline,
how to link with you directly as well as on social media or elsewhere,
possibly a blog or personal video,
and how site visitors can opt in to email updates or other communications
from you

18. Blogging
• Provide market stats and offer your own spin and commentary on them
• Discuss market inventory. Make yourself the go-to commentator on condos, new construction,
senior housing, or rare listings in a hot neighborhood
• Link to other news sources, but provide value-added commentary. For example, excerpt or link to
news articles and topics
• Allow guest bloggers. Ask a handyman, mortgage lender, or banker to provide tips and tricks for
financing, inspection, etc
• Make your posts shareable on social media, which will amplify their reach

19. • 52 percent of actions on real estate
websites come from search engine
traffic. Make sure your website and
blog use keywords and phrases
that increase your visibility on
search engines such as Google,
Yahoo, and Bing.

20. Social Media

21. Including testimonials from past and present
clients can help you gain more attention than
agents who haven’t made the effort to request them

22. Staging approach

23. Tracking
and
Measuring
your
Success
Final Chapter of the Book

24. Where did your leads come from?
1. What were your expectations
2. Did it meet your objectives?
3. How to refine your approach?