Foursquare is a location-based social networking platform that allows users to check-in at different locations. The document discusses how businesses can use Foursquare to draw in new customers by offering special promotions to users who check-in, increasing awareness of their brand and location. It also notes how Foursquare provides analytics to businesses on customer demographics and check-in patterns to help them better understand customer traffic and marketing opportunities.

1. for Breakfast David Weiner, PR Newswire

2. The Basics Check-ins Tips To-Dos Mayorships Leaderboard Badges

3. The Benefits Location Context with Content Organize Specials Mayor offers Check-in specials

4. Why It’s Succeeding Game element Awareness Where are your friends? Media darling Next big thing Actual business opportunities Exploration

5. Business Uses Draw-in new customers Awareness Competition Cultivate consumers Attract Reward Retain

6. Case-Studies

7. Business Analytics Most recent visitors Most frequent visitors The time of day people check in Total number of unique visitors Histogram of check-ins per day Gender breakdown of customers Portion of foursquare check-ins broadcast to Twitter and Facebook

8. What’s Happening? or Where’s Happening?