This document outlines Pepsi's marketing plan for Cambodia. It begins with an introduction and history of Pepsi, which was established over 100 years ago. It then provides Pepsi's vision, mission, and SWOT analysis. The marketing strategy discusses the target market of youth, competitors like Coca-Cola, and strengths such as brand image. The action plan proposes developing new flavors and packaging, expanding distribution through credit facilities and local partnerships, and increasing sponsorships. It recommends strengthening research and product development to further global growth.
THIS IS AN ANALYTIC REPORT ON THE FUNCTIONS OF FINANCIAL MANAGER OF PEPSICO. THIS IS GIVEN IN CONTEXT WITH EACH FUNCTION OF A FINANCIAL MANAGER. EVRYTHING THEORITICAL THING HAS BEEN MENTIONED WITH LIVE AND PRACTICAL EXAMPLES FROM PEPSICO INC. ORGANISTATION .
HOPE IT WOULD BE BENEFICIAL TO YOU.
This document will help you in understanding the Marketing techniques and history of the Pepsi Co. From where Pepsi Co started and where they are standing today.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
THIS IS AN ANALYTIC REPORT ON THE FUNCTIONS OF FINANCIAL MANAGER OF PEPSICO. THIS IS GIVEN IN CONTEXT WITH EACH FUNCTION OF A FINANCIAL MANAGER. EVRYTHING THEORITICAL THING HAS BEEN MENTIONED WITH LIVE AND PRACTICAL EXAMPLES FROM PEPSICO INC. ORGANISTATION .
HOPE IT WOULD BE BENEFICIAL TO YOU.
This document will help you in understanding the Marketing techniques and history of the Pepsi Co. From where Pepsi Co started and where they are standing today.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Final Presentation for my Marketing Courses in Advertising, Promotion, Public Relations, Consumer Behavior, Market Research, and Marketing Management, Sales Management. Enjoy.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
Produce New type of Nestle Juice with new flavor
This new flavor is Hibiscus , this new product will be near the egyption culture that like Hibiscus
Promotion of this product will begin before Ramadan and based on Clubs and schools and universities
3. Pepsi International is a world–well–known in the world
soft drinks brand.
Pepsi is producing Cola for more than 100 years and has
dominated the world market for a long time.
Its head office in New York.
4. History
PepsiCo, Inc. was established through the merger of
Pepsi–Cola and Frito–Lay.
Pepsi – Cola was created in late 1890s in New Bern, North
Carolina, United States.
5. History
The plant was opened in Cambodia in 1960s, but shut 15
years later once the Khmer Rouge took over.
In 1992, Pepsi-Cola International has linked up with the
brewers of Angkor beer – Cambrew Ltd.
6.
7. Vision
◦ To put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build
shareholder value by making PepsiCo a truly sustainable company.
Mission
◦ To be the world's premier consumer products company focused on
convenient foods and beverages. We seek to produce financial
rewards to investors as we provide opportunities for growth and
enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we
strive for honesty, fairness and integrity.
8. Target Market
Pepsi targeted the youth
Pepsi target the every class of Cambodian whether it is a Middle,
High, and Lower class
Competitors & Substitutes
Coca-Cola
Energy drink
Juice
9. Strengths
Brand of Pepsi has a strong image on customers’ mind set
Attractive packaging design
Pepsi Cola offers many promotions
10. Weakness
Weak on distribution
Pepsi offers promotion mostly focus on youth
Pepsi is not considering many potential outlets like
hotels, and college canteens
Not all the PepsiCo products bear the company name
11. SWOT Analysis
Opportunities
Increasing population
Changing social trend
Increased interest of people in musical groups, and
sports have provided an opportunities for Pepsi to
increase its sales through them
Company may start entering rural provinces also
12. SWOT Analysis
Threats
Cola drinks are not good for health. Thus, the awareness
level of the people is decrease which is a big threat to
company
More substitutes drinking products
Shortage of electricity
13. Goal
o To increase Pepsi market share and product awareness
Objective
o To give more satisfaction to the customers
14. Positioning
Available in regular size
Packaging attractiveness
Product Strategy
Create more new flavors
Always focus on health – sweet less, low carbon dioxide gas
Keep design more on product packaging
15. Marketing Strategy
Pricing Strategy
Provides credit facility to the distributor which helps them in
proper running of their business
Product price are fixed by PEPSICO. Cambodia according by
Cambodian’s market
Distribution Strategy
Joint Venture strategy with Cambrew Ltd. to distribute over
Cambodia market
The distribution of Pepsi channel such as
Supermarkets
Convenience mart
Restaurants
Fast food outlets (KFC…)
16. Marketing Strategy
Promotion Strategy
This advertising is mostly creative and has different
elements like music and sports
Pepsi.com also plays an important role in advertising and
attracts target audience by giving access to options like
downloads, gaming, and music etc.
17. Action step of Pepsi Cola in 2015:
Step 1: Do research on customer needs, wants, and demands
Step 2: Create new flavors with more design of packaging -
health
Step 3: Provides more credit facility to the new and old
wholesalers in order to expand Pepsi’s brand to rural
area
Step 4: Start to build more partners with local brands to
offer our Pepsi products only
Step 5: Start to do more sponsors with government, NGOs,
or other events
18. If local brands reject to become our partnership, we will
talk with them again by providing commission
Be a sponsorship, we will go direct to government, NGOs,
or other events
19. Pepsi has been producing for more than 100 years but still
well known in markets – Health, Environmental, and
Society.
Moreover, Pepsi can come out with as many new
innovative products as they can depend on countries’
cultures.
Recommendation
To be more and more well known in every markets, the
Department of Research and Product Development of
Pepsi has to be strong