Kelloggs Presentation

KELLOGG’S William Campbell Amber Huggins Jason Webb Christine Werfelman

History ,[object Object],[object Object],[object Object]

History Continued ,[object Object],[object Object],[object Object],[object Object]

Brand Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Economic Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Failure Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CSF: Report Card Company Name Market Research Product Development Strong Balance Sheet Process Development Advertising/ Marketing Overall GPA Kellogg's A A A A A A 4.0 General Mills A A A A A A 4.0 Ralcorp D C B A D C 2.2

Suppliers Bargaining Power ,[object Object],[object Object],[object Object],[object Object],[object Object]

Buyers Bargaining Power ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Power ,[object Object],[object Object],[object Object],[object Object]

Global Matrix Structure N.A. Europe Latin A. Asia P. RTE Cereal Snack foods Meat Alt. Frozen foods

Porter’s 5 Forces Applied to Kellogg’s ,[object Object]

Kellogg’s and Supplier Power ,[object Object]

Buyer Power and Kellogg’s ,[object Object]

Substitutes and Kellogg’s ,[object Object]

Barriers to Entry and Kellogg’s ,[object Object]

Degree of Rivalry and Kellogg’s ,[object Object]

Summary of Porter’s 5 Forces ,[object Object],[object Object],[object Object],[object Object],[object Object]

Kellogg’s Critical Success Factors ,[object Object]

Kellogg’s CSF: Tradition ,[object Object]

Kellogg’s CSF: Innovation ,[object Object]

Kellogg’s CSF: Baking ,[object Object]

Kellogg’s CSF: New Markets ,[object Object]

Kellogg’s CSF: Imagination ,[object Object]

Kellogg’s CSF: R&D Department ,[object Object]

Kellogg’s CSF: Shelf Placement ,[object Object]

Kellogg’s Strengths ,[object Object],[object Object]

Kellogg’s Strengths (Cont.) ,[object Object],[object Object]

Kellogg’s Strength’s (Cont.) ,[object Object]

Kellogg’s Weaknesses ,[object Object],[object Object]

Kelloggs Presentation

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