The document outlines a digital marketing plan for an e-commerce brand selling Bohemian home decor products in Brazil. The plan includes developing a clean and functional website, blog, and mobile site. It also discusses building traffic through search engine optimization, social media advertising, partnerships with bloggers, and buzz marketing. Key actions include launching advertising campaigns, integrating online and offline promotions, email marketing, and monitoring brand metrics over time.

1. Digital Marketing 2015
Final presentation
Bruna De Martini
Daniela Andrei
Tamara Abu Jaber
Vanessa Milani Provin

2. Brand

4. E-commerce to sell
Home Decor Bohemian Style Products
from accessories to furniture.

5. Market: Brazil
Target: Women

6. Website

7. Clean design
Simple and functional

8. FAQ
search engines
abundance of information
keywords
improve the effectiveness of the online marketing
overview of the company’s product or service
promote the main pages

9. BLOG
Boho style
good content
helps drive traffic to our website
establish authority and trust
daily writing “We don’t just try to sell our product. We try to
help people choose their style, make the
difference between quality and quantity,
between boring and colorful and interesting.”

10. Mobile version website

11. Social media pages and profiles

12. Building Traffic
and Marketing Tools

13. Target profile analysis
Who can be my
potential
customer?
Where are they?
(Social Media)
What kind of
content do they
like?
(which sites)
What are the
words that they
use to do the
research?

14. -Define the best words to use in
titles, internal and external links
-Discover the best sites to be
linked to
- Develop and create an attractive
content to our site and blog
To upgrade our
reputation and give
us good result
(position) on SEO
First action:

15. Launch advertising campaign
Second action:
Integrated online and
offline actions

16. Buy an email marketing
list following our target
characteristics.
Sign up and receive
30% offRegister here
Bohä Life Style

17. Especial APP
Boh
ä
-Free access to internet
-Potential customer data

18. Direct Social Media Advertising

19. Partnership with famous
Brazilian bloggers.
Link our content and products with good
reputation bloggers.

20. Buzz Marketing
Third action:
Bohã products
(furniture's and accessories)
will be exposed at VIP
restaurants, night clubs and
coffee shops.
During the summer will
be exposed in different
beaches.

21. Fourth action:
Monitor :
the brand engagement on social networks
site access
competitors data
volume of searches on Google (Google Analytics)
results of e-mail marketing actions
sales data

22. Dash Board

23. Thank you!