As head of Digital for RB.com I was responsible for over 16 global, world renowned brands focusing on marketing strategy, product marketing, brand awareness, product promotion and product platform optimization and setup. My marketing career includes experience in primarily retail on global brands such as Durex, Dettol, Scholl, Strepsils, Nugget, Mr Min, Air Wick, Veet, Finish (having worked with retailers including Dis-Chem, PNP, Clicks, Takealot & Makro) and Finance (Dialdirect, 1st For Women, Budget Insurance, Hippo.co.za, Outsurance, Hollard & King Price). With over 10 years of marketing expertise that spans marketing, media planning, buying, strategy, product marketing and media owner marketing across retail, finance and media globally; I have an unquenchable passion for media and innovation. I am an eccentric, fast-paced marketing professional, advisor to emerging companies, a speaker on, marketing, social media and product development and I am passionate about Innovation, web technology and start-ups. Chairman of the internet marketing association of South Africa, I currently hold a diploma in digital marketing management, a diploma in social media marketing and a certified inbound marketing professional through Hubspot University. My specialties include: Advertising, Marketing, Product Marketing, Online Marketing, SEO, SEM, CRM, Account Management, Public Relations, Social Media Marketing, Online Brand Management and Product Innovation.

1. JARED PILLAI
PORTFOLIO 2018
1

2. HEAD OF DIGITAL 2

3. ECCOMERCE PORTFOLIO
• Grew online revenue by 80% YoY
• Grew online revenue by 102% in
Q1
• Setup a D2C platform first for RB
in Africa
• Grew B2B online platform by
300%
• Increased online promotional
activity by 100%
3

4. To be engagedCurrent engagementPlatforms
E-commercelandscape
C2C platforms
(10% team focus)
Pure play
1
Customers
(Takealot)
B2C platforms
(70% team focus)
B2B platforms
(20% focus)
12
more prospects
(Makro, Desir, Spree, Wantitall,
Netflorist, Boardmans, AllitSales,
Cityliving, HappyDeals,
IntercontinentalTrade, MegaStore,
Yuppiechef)
0
more prospects
Brick & Click
4
Customers
(Clicks, PNP, Dischem)
Marketplace
1
Customers
(Bidorbuy) Need EDB to be in place
6
Prospects
(Matildas, Zando, Loot, Mantality,
Healthcart, Wellnesswarehouse.com)
Business focused
(consumption)
1
Customer
(Bidfood)
ECCOMERECE: CUSTOMER LANDSCAPE
4

5. • Quick, Impactful Insight into E-commerce sales out activity by customer right down to SKU level
• Optimized targeting of promo’s and marketing activity to better utilize trade spend & marketing
spend to drive better conversion
• Focus on the best selling SKU’s by Customer
ANALYTICS TOOL

6. TAKEALOT 2017 – PRODUCT MARKETING
6

7. PRODUCT MARKETING

8. Solutions: Improve 360 degree promotional activity. Make the customer aware our
products are available: Case Study – Dettol Jan 2017
Ran a 18% Deal on LHW 200ml refill pouches…..
Marketing Activity
1) Category Banner for B2S
2) Takealot included our deal
in the mid month essentials
mailer
3) Posts on Dettol FB page
driving traffic to Takealot
CASE STUDY – DETTOL 2017

9. Case Study – Dettol Jan 2017 Outcomes
Up 198%
198% Increase in sales vs. 2016
Up 305%
305% Increase in QTY sales vs. 2016
Up 1 179%
1 179% Increase in LHW sales vs. 2016
Other SKU’s Up 196%
196% Increase in total Other Dettol SKU sales vs. 2016 The
promotion of LHW Refills resulted in a halo affect in sales
across the brand

10. NEW – TAKEALOT BROADSHEET
Winter Wellness Section
19 June – 7 July
• Dettol LHW 200ml Pumps
• Strepsils 24’s
• E45

11. E-commerce Marketplace
• EDB has been investigated and project plan outlined
• Currently the account is being setup in Finance
• We plan to be operational in Q3
• We looking at a full time resource for EDB
`
`+A1:X34
Setup Phase Trading Phase Distribution Phase
EDB Process & Progress TRACKER
Storeroom
Regulatory Finance Supply
We are Currently
Here
• Brandon fromIS
settingupaccount
• Divesh, Nishen &
Ankit
• Compliance with
Internal Supply
Controls
• Delivery toReception
• Initial:50SKU's 1 Case each
Customers
Acquisition Finance
Targetted Customers
• Matildas(Pureplayer)
• Loot(PP + eReseller)
• Mantality (PP + eReseller)
• Healthcart(Pureplayer)
• Happy Deals(eReseller)
Distributor
Stock Control Zone (Out/In)
• Costings
• Agreements
• Delivery
• Delivery Time?
Customer

12. JOINT BUSINESS PARTNERSHIP (JBP)
• Drew up and formalized Facebook JBP
contract with Facebook Africa
• Implemented Nielsen ROI tracking and
brand lift studies across all campaigns
• Implemented offline conversion tracking
and geo location targeting
• Increase ecommerce revenue though lead
generation and conversion initiatives on FB
• Conducted ROI studies on reach and
frequency vs traditional media
• Drew up and formalized Google JBP
contract with Google South Africa
• Implemented Nielsen ROI tracking and
brand lift studies across all campaigns
• Increase ecommerce revenue though lead
generation and conversion initiatives
• Conducted ROI studies on reach and
frequency vs traditional media on Youtube
• Successfully implemented search strategies
across all brands 12

13. WORKING WITH GLOBAL TEAMS
Collaborating, working and reporting to different teams around the globe
PRODUCT LAUNCHES | PRODUCT MARKETING | WEBSITE ROLLOUTS | APPS | MARKETING CAMPAIGNS 13

14. Created a thumb stopping mobile
campaign to drive awareness and
engagement
MOBILE CAMPAIGN
14

15. 15

16. CAMPAIGN SUMMARY
16

17. 17

18. THE CAMPAIGN
18

19. 19

20. CAMPAIGN SUMMARY
20

21. DETTOL WEBSITE VISITS
31% Increase in traffic YoY 132 279 vs 100 690
12% Increase in new visitor YoY 96 160 vs 85 811
21

22. DUREX ORGANIC WEBSITE VISITS
54% Increase in traffic YoY 87 619 vs 56 816
59% Increase in new visitor YoY 77 212 vs 48 430
22

23. SEO & SOCIAL MEDIA MANAGER 23

24. Paid
Organic
SEO RANKINGS
24

25. Life Insurance
Business Insurance
Insurance
Insurance Quotes
Car Insurance
Compare Insurance
3
2
1
1
1
1
50
50
9
9
8
9
50
1
3
4
2
9
13
5
50
8
22
9
50
50
50
50
50
50
SEO RANKINGS VS COMPETITORS
25

26. BRANDS SOCIAL MEDIA PLATFORMS
26

27. Display
CONTENT MARKETING STRATEGIES
27

28. Outsurance
6
Budget
19
10
FFW
30
4
HEAD TO HEAD CONTENT MARKETING STRATEGIES
28

29. Outsurance
Hippo
2
61128
Virseker
302
19
HEAD TO HEAD CONTENT MARKETING STRATEGIES
29

30. July 12 Jan 13 July 13 Jan+ 14
SOCIAL MEDIA FOLLOWERS
30

31. SOCIAL MEDIA FOLLOWERS VS COMPETITORS
31

32. First For Women
15.6% Open
2.2% CTR
Industry
16.6% Open
1.3% CTR
FIRST FOR WOMEN NEWSLETTER
32

33. Budget Insurance
24.3% Open
4.6% CTR
BUDGET INSURANCE NEWSLETTER
Industry
16.6% Open
1.3% CTR
33

34. Dialdirect
23.9% Open
3.4% CTR
BUDGET INSURANCE NEWSLETTER
Industry
16.6% Open
1.3% CTR
34

35. DIGITAL MARKETING MANAGER
A division of PSG Konsult
35

36. • Designed and updated look and feel with stronger
call to action to increase conversions, site navigation
and web usability and decrease bounce rate
• Compiled marketing and social media strategy
• Redesigned quote form
• Email marketing implementation
• Onpage SEO implementation as well as meta tags,
title tags, alt image tags
• SEM account management
Old Website
New Website
36

37. • Redesigned and updated look and feel with
stronger call to action of newsletter to
increase conversions.
• Increased leads
• Redesigned quote form
• Increased Brand Awareness
New Newsletter Old Newsletter
37

38. Implemented a car review page as another
medium to generate traffic organically
• Conceptualized new ways of bringing traffic.
• Content generation and design.
• Identified site concepts and generated
campaign.
• Satellite site campaign generation.
38

39. • Account Management
• Brand Management
• New lead generation
opportunities
• Increase leads.
• Added new partners
• Business development
• Launched other affiliate
marketing initiatives.
39

40. INTERNATIONAL MARKETING OFFICER / HEAD OF DIGITAL 40

41. • Increased search rankings to first
page on Google for baby products.
• Outranked Graco, TinyLove in SA
• Designed new look and feel of
website
• Email Marketing implementation
• Increased traffic by 300% M.O.M
• Analytics – Usability – AB Testing
• Sitemap submission to Google
webmaster tools
• Set geographic target for site
• Populated robot.txt file
• Ensured sitemap format correct
• Submissions to search engines
Implemented NEW design and NEW website layout
41

42. Facebook.com/BumboUSA
• Social Media implementation
• Social Marketing campaign
• Increased social media awareness
• Increased brand awareness
• Brand management in over 70
countries
Social Media and Brand Management
42

43. B2B Networking:
- Obtained several international Leads through LinkedIn
- France, China, Philippines, Germany, Argentina, Brazil, India
- Customer Relationship and Brand Management
43

44. Ensured snippets available when searching brand
Proven SEO
• Search Engine Optimization
• Brand Optimization
• Optimizing Landing page
• Search engine friendly URLS
• Meta tags and Keyword analyses
• Link building
• Blogs
• Press Releases
44

45. First Page in Google for Baby Products.
Proven SEO and Brand Exposure
45

46. Your Offline will drive you online
Designed and implemented print media for marketing & branding campaigns
Features in:
• Living and loving
magazine
• Todays Child
• Sister Lilan
• Baby city catalogue
• Toys R Us catalogue
Kind + Jugend Show
15-19.09.2011
46

47. Your Offline will drive you online
Designed and implemented print media for marketing and branding campaigns
Advert in Todays Child Advert in Living and Loving
47

48. Head of Market Research / Digital Marketer for Junk Mail Media group
(Junk Mail, Job Mail, CapeAds, Automart, free property ads)
Managed Google AdWords
Managed Google Analytics – Tracking, Findings and Reports to CEO
Managed Integrat Account – Mobile Marketing
Managed Admob Account– Mobile Analytics administrator
Strategic implementation of new products and development
Registered and setup all social media sites
Web Usability, User Experience, Customer feedback, polls. research 48