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DIGITAL MARKETING
MARKETING
In these new era of technology. Everything is
going to be digital in these world, from
shopping to medical science everything. And
now let’s talk about marketing. Marketing is
a essential part of market. Many author said
'Customer is a king of market‘ its correct but
don't forget 'Marketing is also Worship'
because customers come from marketing to
you, like God come from Worship. We talk
about technology or we can say digital and
we also talk about marketing.
So now lets combine them, yes DIGITAL
MARKETING. Digital Marketing plays most vital
part in today's world. From digital marketing we
can easily promote a community, a business, a
website and an individual. Digital Marketing is
easy and cheapest way of marketing, in digital
marketing we can provide advertisement to
those, whom we want to sell our product. Digital
marketing is very simple way of marketing then
Traditional marketing, because we can't target
our audience in traditional marketing to provide
the our product advertisement, but we can in
digital marketing through Age, Geographic area,
sex, Profession, etc
Digital Marketing is room with three
doors
• Search engine optimization (SEO)
• Social media marketing (SMM)
• Search engine marketing(SEM)
Search engine optimization (SEO)
Search engine optimization (SEO) is the process
of increasing traffic on website with natural
and organic way with strategies and
techniques. Search engine optimization is
mainly used to increase quality and quantity
users on visible website of web search engines
like Google, Yahoo, Bing, Ask.com and etc. SEO
promoting a site to increasing back links or
inbound
There are two type of SEO
• On page
• Of page
On-page:- On-page SEO is important for search
engines to determine what to rank your business
website for. You must have clearly defined
header tags, meta keywords, and a website that
is easy to crawl for search engine spiders.
Off-page:- Off-page SEO focuses more on
the outside sites that are linking back to
yours, and a search engine's algorithm
looks more at how related the content on
them is to your website, the position of
your link, and the anchor text used in the
link to determine how much the link is
worth to them
Social media marketing(SMM)
• Social media marketing(SMM) is type of internet
marketing through social media like Facebook,
Instagram, Twitter, P interest, LinkedIn, YouTube,
etc. Social Media Marketing is both free and paid
that means we have post from our company's id
or from personal id in free on social media
handle, and we put ads through Google Ad sense
on Social media. We can put ads very easily and
very cheaply, to target audience through Age,
Geographic area, sex, Profession, etc.
Search engine marketing (SEM)
Search engine marketing (SEM) is a form of
Internet marketing that involves the promotion
of websites by increasing their visibility in
search engine results pages (SERPs) primarily
through paid advertising. Search engine
marketing (SEM) is a type of marketing which is
totally paid. And it is totally run with Google ad
scene and Google ad word

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Digital marketing

  • 2. MARKETING In these new era of technology. Everything is going to be digital in these world, from shopping to medical science everything. And now let’s talk about marketing. Marketing is a essential part of market. Many author said 'Customer is a king of market‘ its correct but don't forget 'Marketing is also Worship' because customers come from marketing to you, like God come from Worship. We talk about technology or we can say digital and we also talk about marketing.
  • 3. So now lets combine them, yes DIGITAL MARKETING. Digital Marketing plays most vital part in today's world. From digital marketing we can easily promote a community, a business, a website and an individual. Digital Marketing is easy and cheapest way of marketing, in digital marketing we can provide advertisement to those, whom we want to sell our product. Digital marketing is very simple way of marketing then Traditional marketing, because we can't target our audience in traditional marketing to provide the our product advertisement, but we can in digital marketing through Age, Geographic area, sex, Profession, etc
  • 4. Digital Marketing is room with three doors • Search engine optimization (SEO) • Social media marketing (SMM) • Search engine marketing(SEM)
  • 5. Search engine optimization (SEO) Search engine optimization (SEO) is the process of increasing traffic on website with natural and organic way with strategies and techniques. Search engine optimization is mainly used to increase quality and quantity users on visible website of web search engines like Google, Yahoo, Bing, Ask.com and etc. SEO promoting a site to increasing back links or inbound
  • 6. There are two type of SEO • On page • Of page On-page:- On-page SEO is important for search engines to determine what to rank your business website for. You must have clearly defined header tags, meta keywords, and a website that is easy to crawl for search engine spiders.
  • 7. Off-page:- Off-page SEO focuses more on the outside sites that are linking back to yours, and a search engine's algorithm looks more at how related the content on them is to your website, the position of your link, and the anchor text used in the link to determine how much the link is worth to them
  • 8. Social media marketing(SMM) • Social media marketing(SMM) is type of internet marketing through social media like Facebook, Instagram, Twitter, P interest, LinkedIn, YouTube, etc. Social Media Marketing is both free and paid that means we have post from our company's id or from personal id in free on social media handle, and we put ads through Google Ad sense on Social media. We can put ads very easily and very cheaply, to target audience through Age, Geographic area, sex, Profession, etc.
  • 9. Search engine marketing (SEM) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine marketing (SEM) is a type of marketing which is totally paid. And it is totally run with Google ad scene and Google ad word