This document provides an introduction to digital marketing. It discusses key concepts like ecosystems and trends in digital marketing. It introduces the instructor and provides an overview of the sections to be covered, including email marketing, search engine optimization, search engine marketing, and social media. It then outlines a 7 step approach to digital marketing, covering topics like knowing your competitors, diversifying investments, using data analytics, achieving scale, and maintaining steady efforts.

1. INTRODUCTION TO DIGITAL MARKETING
DIGITAL
MARKETING

2. INTRODUCTION TO DIGITAL MARKETING
SECTION OVERVIEW
‣ WORKSHOP GOALS
‣ INTRODUCTIONS
‣ STRUCTURE

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INTRODUCTIONS

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QUICK INTRODUCTIONS…
‣ NAME
‣ WHAT YOU DO
‣ YOUR CURRENT HANDSET(S)
‣ FAVORITE MOBILE APP

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HARRY NG
CO-FOUNDER, REQUE.ST
‣ HONG KONG + SHENZHEN
‣ BSC (UST) AND MSC (HKU)
‣ LEAD INSTRUCTOR AT GENERAL ASSEMBLY
‣ SPECIALIZE IN WEB AND MOBILE DEVELOPMENT
‣ FOCUS ON MOBILE APP, ENTERPRISE, AND
WEARABLES
‣ RUBY ON RAILS / METEOR / OBJECTIVE-C

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NEXT UP…
ECOSYSTEMS
& TRENDS

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8. INTRODUCTION TO DIGITAL MARKETING
INTRODUCING

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SECTION OVERVIEW
‣ EDM (MAILCHIMP)
‣ SEO (GOOGLE / YAHOO / BING)
‣ SEM (GOOGLE / YAHOO)
‣ SOCIAL MEDIA (FACEBOOK / WECHAT / LINE)
‣ BLOG / WIKI / FORUM

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RESOURCES
‣ Websites
‣ Yahoo! Advertising
‣ https://hk.emarketing.yahoo.net/sme/
newcustomers/
‣ Google Ads
‣ http://www.google.com/adwords/
‣ Facebook Ads
‣ https://www.facebook.com/advertising

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7 STEPS TO
MARKETING

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STEP 1: 知⼰己知彼
KNOW YOUR COMPETITOR
‣ EDM
‣ SEO
‣ SEM
‣ SOCIAL MEDIA

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STEP 1: 知⼰己知彼
KNOW YOUR COMPETITOR
‣ EDM
‣ SEO
‣ SEM
‣ SOCIAL MEDIA

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STEP 2: 分散投資
DIVERSE INVESTMENT
‣ KEYWORDS IN SEM
‣ GOOGLE / YAHOO

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STEP 2: 分散投資
DIVERSE INVESTMENT

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STEP 3: 眼明⼿手快
QUICK OF EYE AND DEFT OF HAND
‣ KEYWORD
‣ PRICING
‣ BUDGET

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STEP 4: 有始有終
CLOSE LOOPED
‣ GOOGLE ANALYTICS
‣ CRM

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STEP 5: 規模效益
ECONOMIES OF SCALE
‣ CUSTOMER VALIDATION
‣ CUSTOMER ACQUISITION
‣ SCALE

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STEP 5: 規模效益
ECONOMIES OF SCALE

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STEP 6: 居安思危
BE PREPARED
‣ SUDDEN NEWS
‣ TRENDS

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STEP 6: 居安思危
BE PREPARED

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STEP 7: 穩守突擊
STEADY ASSAULT
‣ MEDIA COVERAGE
‣ WORD OF MOUTH

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STEP 7: 穩守突擊
STEADY ASSAULT

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THANK YOU!

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CONTACT US
‣ Email
‣ Reque.st - harry@reque.st