Paws & Claws Pet Hotel was created by four friends as a new concept in pet boarding that offers convenience and affordable prices for customers while providing comfort, love and care for pets. The hotel accommodates pets from 1 hour to 1 month with hourly rates starting competitively low. It aims to be a trusted place that feels like a second home for pets when owners travel, which is important as the pet and human population in London increases, and Londoners travel more than others in the UK. The business focuses on building relationships through partnerships and using social media, Google Analytics, blogging, and search engine optimization to share information and drive traffic to their site.