This document discusses the shift from a "push" to a "pull" paradigm in the digital world. It provides a brief history of the internet and explores how new forces like attraction, influence and serendipity are changing strategies. Barack Obama is presented as an example of someone who harnessed these forces through access, empowerment and shaping a pull strategy to attract supporters. The document suggests companies should follow this model by empowering consumers and accessing passionate communities instead of relying solely on social media or traditional marketing pushes.
The Mozilla Developer Network is an open-source documentation wiki for web developers, which is written by really passionate, smart, and inspiring people. Most are not paid employees of Mozilla. All of them are helping make the web a better place by writing, editing, and reviewing articles. How do you support a diverse community, acknowledge many different voices and perspectives, be open and inclusive, and still get things done (especially when you can’t force anyone to do anything)? In this session, I’ll share what I’ve learned (and keep learning) by working with, in, and for volunteer communities; including how to be more transparent, create opportunity, and broadly share ownership.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
Hack for a Cause will harness the ENTREPRENEURIAL spirit of the STARTUP tech community, couple it with SOCIAL TECHNOLOGY, and focus it towards a CAUSE via an overnight HACKATHON.
Metanomics is a weekly Web-based show on the serious uses of virtual worlds. This transcript is from a past show.
For this and other videos, visit us at http://metanomics.net.
Strategic Productions is a next-generation production and consultancy firm that fuses creativity with message control and digital distribution and engagement.
The Mozilla Developer Network is an open-source documentation wiki for web developers, which is written by really passionate, smart, and inspiring people. Most are not paid employees of Mozilla. All of them are helping make the web a better place by writing, editing, and reviewing articles. How do you support a diverse community, acknowledge many different voices and perspectives, be open and inclusive, and still get things done (especially when you can’t force anyone to do anything)? In this session, I’ll share what I’ve learned (and keep learning) by working with, in, and for volunteer communities; including how to be more transparent, create opportunity, and broadly share ownership.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
Hack for a Cause will harness the ENTREPRENEURIAL spirit of the STARTUP tech community, couple it with SOCIAL TECHNOLOGY, and focus it towards a CAUSE via an overnight HACKATHON.
Metanomics is a weekly Web-based show on the serious uses of virtual worlds. This transcript is from a past show.
For this and other videos, visit us at http://metanomics.net.
Strategic Productions is a next-generation production and consultancy firm that fuses creativity with message control and digital distribution and engagement.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
We get many questions here at the Crowdfunding Guide. But today, I’ll tackle the first question. Which platform is the best for your crowdfunding campaign? we’ve included a quick and easy platform guide just to get you started. To know more about crowdfunding visit
http://www.crowdfundconnect.com
From Research to Co-Creation: how technology reframes participation and quali...Dina Dastur Mehta
In this deck we talk about broad trends, and how they influence our approach, processes and practice. We continue to apply them, to continue to engage our consumers and clients in much more participative ways. Presented at Center for Emerging Economies, IIM Lucknow, Noida Campus. April 2014
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
We can’t hide behind the web any longer, to get your company and yourself adaptable for the 21st century learn the real life story of how MACPA has used blogging, twitter, and other tools to reach out to current members and find new members. Learn what it was necessary for the MACPA to do this in order to keep up with the younger generation. Learn what it took to get there, what it takes to keep it up, and what wasn’t such a good idea.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
We get many questions here at the Crowdfunding Guide. But today, I’ll tackle the first question. Which platform is the best for your crowdfunding campaign? we’ve included a quick and easy platform guide just to get you started. To know more about crowdfunding visit
http://www.crowdfundconnect.com
From Research to Co-Creation: how technology reframes participation and quali...Dina Dastur Mehta
In this deck we talk about broad trends, and how they influence our approach, processes and practice. We continue to apply them, to continue to engage our consumers and clients in much more participative ways. Presented at Center for Emerging Economies, IIM Lucknow, Noida Campus. April 2014
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
We can’t hide behind the web any longer, to get your company and yourself adaptable for the 21st century learn the real life story of how MACPA has used blogging, twitter, and other tools to reach out to current members and find new members. Learn what it was necessary for the MACPA to do this in order to keep up with the younger generation. Learn what it took to get there, what it takes to keep it up, and what wasn’t such a good idea.
Whilst we sometimes focus on the rational benefits of technology, digital interactions affect us on a biological and emotional level. The web and its metrics made our real self and our web self became two different characters.
From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
JiveWorld brings together top thought leaders, customer experts, and developers for three days of knowledge sharing and networking. Here are the top 10 takeaways from this year's event.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
This presentation is a preview of the Social Media Field Guide Masterclass.
This session was conducted in Qld in July 2011 to an AHRI group as well as the QKM forum.
Due to the response we will be returning to Qld later in the year to conduct the full master class.
Strategy development, Governance, barriers and Tools, community development first 30 - 60 - 90 days all developed around a robust process with your peers.
Contact us http://stateofchange.com.au/social-media-field-guide/
Digital transformation - it’s really all about the business stupid!David Terrar
For HfS European Service Buyers Summit (in Cambridge) - Version of the Digital Enterprise Wave presentation explaining 20 years of a World Gone Digital, the Wave, the digital landscape, the new thinking, emergent management and leadership required, along with examples to highlight business value in the new models, approaches and ecosystems.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Bmma digital push pull.pptx
1. 10
lundis
pour
ra.raper
le
train
du
digital
Push
or
pull
?
2. 10
lundis
pour
ra.raper
le
train
du
digital
Agenda
• A
bit
of
web/digital
history
• A
new
paradigm
influenced
by
the
digital
world
• Did
social
media
really
help
Obama
?
• Would
it
s>ll
work
in
2012
?
No
• What’s
in
it
for
you
?
3. 10
lundis
pour
ra.raper
le
train
du
digital
A
BIT
OF
HISTORY
AND
FUTURE
PERSPECTIVES
Introduc>on
4. 10
lundis
pour
ra.raper
le
train
du
digital
History
• Genitors:
Hippies,
Army
and
academics
• The
1st
Hackers
• Google
and
Mundaneum
• Read/search
web,
sales
web,
social
web,
Socialgraph
FB
• Open
vs
closed
web,
Stallman
vs
Jobs
5. 10
lundis
pour
ra.raper
le
train
du
digital
Challenges
• Privacy
• Educa>on
• Culture
• Press
• Democracy
• Management
6. 10
lundis
pour
ra.raper
le
train
du
digital
Future
• Local
vs
global
• Flat
and
par>cipa>ve
organisa>ons
(Gap
Story)
• Fablabs
7. 10
lundis
pour
ra.raper
le
train
du
digital
A
NEW
PARADIGM
Part
1
8. 10
lundis
pour
ra.raper
le
train
du
digital
Push
is
/or
used
to
be
the
name
of
the
business
game
• But
it
leads
to
the
Red
Ocean
:
– Catalina
marke5ng
– Reduced
margins
– Pressure
from
retailers
– Pressure
on
innova5on,
brand
extensions,
…
• A
world
of
too
much
• A
consequence
of
the
growing
gap
betweeen
companies
and
their
customers
9. 10
lundis
pour
ra.raper
le
train
du
digital
Is
there
another
way
to
go
?
Pull
means
turning
passion
into
success.
10. 10
lundis
pour
ra.raper
le
train
du
digital
Pull
allows
to
harness
and
unleash
3
forces
• A]rac>on
• Influence
• Serendipity
• Through
three
levels:
a]rac>ng,
accessing,
achieving
11. 10
lundis
pour
ra.raper
le
train
du
digital
Two
different
worlds
• World
of
pull:
3
intricated
levels
1. Access
(
google,
bing,
travelocity,
Orbitz,
or
Cisco
connec5ng
their
customers
with
more
than
40
000
specialized
partners
to
support
their
needs
for
custom
solu5ons)
2. A.ract:
Picasso,
Pasteur,
Jobs,
it’s
all
about
serendipity.
3. Achieve
• The
world
of
push
:
3
shared
prac>ces
1. Forecast
2. Design
3. Process
Access
means
thinking
knowledge
flows
and
not
stocks
“1
000
000
people
overseas
can
do
your
job.
What
makes
you
so
special
?”
12. 10
lundis
pour
ra.raper
le
train
du
digital
Serendipity:
Kustom
Air
Strike
Serendipity
is
the
corrollary
of
spikes
and
digital
com.
People
go
to
the
best
spikes
for
surfing,
music,
programming,
etc…
The
key
for
success
lies
in
reciprocal
benefits.
13. 10
lundis
pour
ra.raper
le
train
du
digital
Collabora>on
becomes
the
name
of
the
game
• “As
passionate
people
engage
and
experience
the
performance
benefits
of
parDcipaDon,
they
will
help
to
drag
insDtuDons
more
broadly
into
relevant
creaDon
spaces,
becoming
catalysts
for
the
insDtuDonal
innnovaDons
requires
for
effecDve
parDcipaDon”
J.
Hagel
GeneraDon
Y
is
making
there
passion
their
profession
14. 10
lundis
pour
ra.raper
le
train
du
digital
Shaping
strategies
are
becoming
the
norm
• Access
ressources
• Create
incen>ves
that
a]ract
and
influence
very
large
ecosystems
of
people
and
ins>tu>ons
• Define
challenges
that
will
mo>vate
people
and
ins>tu>ons
to
more
fully
achieve
their
poten>al.
• The
incen>ves
and
the
passion
galvanize
people.
• Example:
harmoniza>on
of
the
containerized
shipping,
ZARA,
Bonobo
15. 10
lundis
pour
ra.raper
le
train
du
digital
Who’s
Bonobo
?
• They
started
with
a
great
insight
16. 10
lundis
pour
ra.raper
le
train
du
digital
Boring
theory
?
• Doesn’t
fit
my
company
.
– What
about
you
?
• We
cannot
empower
consumers
?
-‐
What
would
you
do
if
you
were
empowered
?
Yes,
you
can.
Le’ts
look
at
a
famous
4
years
old
example
17. 10
lundis
pour
ra.raper
le
train
du
digital
LESSONS
FROM
OBAMA
Part
2
18. 10
lundis
pour
ra.raper
le
train
du
digital
What
can
we
learn
from
him
?
• He
did’nt
rely
on
social
media
,
he
did
access
the
right
people
• He
did
a]ract
and
galvanized
them
• He
did
empower
them
• He
shaped
a
PULL
STRATEGY
19. 10
lundis
pour
ra.raper
le
train
du
digital
How
did
Obama
win
4
years
ago
?
20. 10
lundis
pour
ra.raper
le
train
du
digital
Obama’s
Pull
21. 10
lundis
pour
ra.raper
le
train
du
digital
10
Key
learnings
from
Obama
1.
Laddering
support
through
>ers
of
engagement
–
2. Empowering
super
users
3.
Providing
source
materials
for
user-‐generated
content
4. Going
where
the
people
are
5. Using
tools
people
are
familiar
with
6. Ensuring
that
people
can
find
your
content
7. Mobilizing
supporters
through
mobile
devices
8. Harnessing
analy>cs
to
constantly
improve
engagement
ac>vi>es
9. Building
the
online
opera>on
to
scale
10.
Choosing
the
right
team
–
Sources:
Aaker,
Dragonfly,
Edelman
Digital
22. 10
lundis
pour
ra.raper
le
train
du
digital
Access
the
right
people.
There
are
no
other
choices
lel.
Edelman
digital/TNS,
2008
23. 10
lundis
pour
ra.raper
le
train
du
digital
What’s
in
it
for
you
?
• Engage
the
best
part
of
your
audience.
24. 10
lundis
pour
ra.raper
le
train
du
digital
But
go
step
by
step
25. 10
lundis
pour
ra.raper
le
train
du
digital
Adopt
baby
steps,
too
26. 10
lundis
pour
ra.raper
le
train
du
digital
Keep
one
objec>ve
in
mind:
Let
people
work
for
you.
• Let
them
be
personnal,
social
and
ambassador
• Create
sense,
know
the
links
they
want
to
build
with
you
27. 10
lundis
pour
ra.raper
le
train
du
digital
Create
an
integrated
SPIKE
like
Obama
28. 10
lundis
pour
ra.raper
le
train
du
digital
Integrate
most
of
the
tools
we’ve
seen
29. 10
lundis
pour
ra.raper
le
train
du
digital
IS
THIS
STILL
VALID
IN
2012.
YES
BUT
IT’S
NOT
ENOUGH
Part
3
30. 10
lundis
pour
ra.raper
le
train
du
digital
More
than
ever,
you
need
• To
Access
• To
A]ract
• To
Achieve
• To
gain
endorsement,
commitment
and
loyalty
by
leveraging
the
best
and
expanding
• Through
engagement,
authen>city,
purpose
31. 10
lundis
pour
ra.raper
le
train
du
digital
Could
this
work
in
2012
?
• Sarkozy
and
Hollande
tried
but
failed
• Social
media
today
require
an
integra>on
into
your
own
website
32. 10
lundis
pour
ra.raper
le
train
du
digital
Do
more
than
MyBO
1. Integrate
tools
AND
social
media
dynamically
2. A]ract
and
Engage
3. Convert
and
convince
4. Grow
your
fan
base
5. Drive
engagement
and
virality
33. 10
lundis
pour
ra.raper
le
train
du
digital
33
1.Drive
traffic
to
your
site….through
great
content
• Social
media
teams
produce
great
content,
everyday,
use
it
• In
addi5on,
your
ambassadors
are
feeding
you
great
content,
too!
• Bringing
a
moderated
feed
from
your
social
media
presences
is
a
great
way
to
get
people
to
come
back…for
more
and
more
o^en,
because
they
will
see
new
stuff
• Kiss
the
sta>c
Website
goodbye!
34. 10
lundis
pour
ra.raper
le
train
du
digital
34
2.
Drive
traffic
to
your
site…
through
SEO*
What
Google
likes
•
Fresh
content,
especially
since
14/11/2011
!
(impact:
35%
of
searches…)
•
Matching
query’s
language
with
content
•
Links
shared,
bringing
new
references
What
social
conversa>ons
on
your
Website
bring
• Frequent
social
updates
of
own
content,
cura5on,
ques5ons,….
• Informal
tes5monials/
ques5ons
on
your
Website
• More
content
means
more
sharing
means
more
links,
to
your
Website
On
your
Website:
From
Facebook:
«
X
shop
in
Boston
has
really
cool
bikewear
»
«
really
cool
bikewear
shop
in
Boston
»
*IntegraDon
in
your
CMS
through
our
API
is
recommended
35. 10
lundis
pour
ra.raper
le
train
du
digital
35
3.
Convert
or
convince
visitors
• Social
currency/proof
happens
when
people
rave
about
your
product
or
service
• You
can
build
it
from
your
Website
&
emailing:
ask
tes>monials,
feedback,
engagement
(e.g.,
by
email
aler
product
purchase)!
• Social
media
is
great
for
that:
• Social
profile
• No
sign-‐on
required
• Immediate
virality
• AMPLIFY
those
by
bringing
them
to
your
site
in
the
conversion
funnel!
.
Select
&
promote
best
messages
for
specific
parts
of
sites
(e.g.
home
pages,
categories
or
product
pages)
• Result:
DOUBLE
impact,
from
ini5al
social
message
(viral),
and
re-‐use
on
your
site
to
convince
visitors
36. 10
lundis
pour
ra.raper
le
train
du
digital
4.
Grow
fans
&
followers…
• A
few
bu]ons
on
your
Website
won’t
get
you
opt-‐ins
36
Visitors
on
your
Website
should
get
a
fair
chance
to
register
to
your
content.
Or
you
may
never
see
them
again.
They
deserve
more
than
this
and
you
need
more
37. 10
lundis
pour
ra.raper
le
train
du
digital
37
4.
But
a
social
map
&
a
feed
will
boost
your
fans
&
followers
• A
clear,
filtered
feed
of
messages
gives
a
preview
of
the
content
of
the
specific
social
channel
before
they
register
• Map
&
Feed
are
managed
from
the
back-‐end
of
Dialogfeed
and
can
be
put
anywhere
in
seconds
(here:
Facebook)
• A
map
of
social
channels
by
theme
with
1-‐click
subscribe
bu.ons,
to
enable
people
to
like/follow
one
or
more
social
channels
without
leaving
the
site
38. 10
lundis
pour
ra.raper
le
train
du
digital
38
4.
Get
leads…As
simple
as
that
• Ask
Engagement
on
your
site:
feedback,
ideas,
ques5ons,
cura5on…
• By
Enabling
login
with
Facebook,
Twi.er,
and
as
guest,
our
widget
enables
to
capture
visitor
data,
giving
you
lead
informa5on
for
future
conversion
• As
opposed
to
e.g.
Facebook
widgets,
YOU
have
control
of
YOUR
data
–
this
is
your
site!
39. 10
lundis
pour
ra.raper
le
train
du
digital
39
5.
Drive
engagement
&
virality
(1)
• Get
engagement
by
enabling
comments
on
fed
messages,
new
messages
• Leverage
engagement:
• Get
tweets
shared
on
Facebook!
• Get
Facebook
posts
easily
tweeted
• Use
our
‘highlight’
feature
to
put
your
most
viral
messages
on
top
of
the
widget
40. 10
lundis
pour
ra.raper
le
train
du
digital
Drive
engagement
&
virality
(2)
• If
you
have
a
brand/company
blog,
you
probably
have
realized
that
much
engagement
on
the
posts
are
happening
on
social
media
&
not
your
site
• Dialogfeed
enables
to
automa5cally
republish
those
comments
on
your
site,
giving
extra
impact
to
the
engagement
41. 10
lundis
pour
ra.raper
le
train
du
digital
Bring
authen>city
&
life
to
your
Website
• People
love
to
see
faces
of
engaged
people
–
they
need
to
see
that
‘others
are
around’
• A
lively
Web
site
showcasing
your
community
is
cri5cal,
especially
if
you
have
control
• If
you
doubt,
think
about
where
would
you
go,
if
you
need
to
pick
up
a
restaurant
from
the
street:
a
busy
or
an
empty
one
?...
• Dialogfeed
brings
the
best
of
your
social
channels,
with
faces,
to
your
Website,
with
the
right
controls
to
op5mize
your
feed
42. 10
lundis
pour
ra.raper
le
train
du
digital
Beware
of
brand
bashing
Moderate,
curate,
republish
43. 10
lundis
pour
ra.raper
le
train
du
digital
What’s
in
it
for
you
?
• Go
where
your
people
are
but
set
the
gravity
on
your
site
(side)
• Go
to
the
audience
you
have
(listen
to
the
best,
strenghten
the
links
they
have
and
>e
weaker
links)
• Go
to
the
audience
you
want
• Keep
the
dialog
going
• Use
all
tools
available,
but
the
gravity
is
social
• Present
a
focused
message
• Map
your
digital
landscape
(know
infleuncers,
top
bloggers,
central
hubs)
• Build
rela>onship
• Allow
ownership
• Remember
Luther
in
16th
century
44. 10
lundis
pour
ra.raper
le
train
du
digital
Conclusion
so
far
• You
s>ll
have
two
op>ons
as
a
company:
• Op>on
1:
“This
is
designed
to
get
somebody’s
agenDon.
This
is
a
hammer.”
Jason
Watkins
45. 10
lundis
pour
ra.raper
le
train
du
digital
Conclusion
so
far
Op>on
2:
think
about
mul>ple
sources
of
influences
Edelman
digital
46. 10
lundis
pour
ra.raper
le
train
du
digital
Conclusion
so
far
If
you
don’t
consider
op>on
2
you
might
be
lel
with
this
:
47. 10
lundis
pour
ra.raper
le
train
du
digital
Conclusion
so
far
• Business
is
changing:
CCO
are
appearing
• But
the
rule
remains
the
same:
get
a
customer
and
keep
it
• 10%
are
keys
customers
• 2,5%
make
80%
of
your
business
• Think
about
small
numbers
• Don’t
forget
that
people
are
driven
by
signals
of
status
or
belonging
• Don’t
forget
mass
media
• Social
media
is
your
WOM
and
Loyalty
builder
• Be
focused,
personnal,
authen>c
• Listen:
users,
use,
usage
• Open
up
to
collabora>on:
involvment
leads
to
commitment
• Keep
in
mind
that
the
distance
between
your
customer
and
your
compe>>on
is
reduced
to
IM-‐Media-‐cy
48. 10
lundis
pour
ra.raper
le
train
du
digital
ANY
QUESTIONS
?
I
thank
you
for
your
a]en>on