The document summarizes key topics and presentations from SXSWi 2011, including multi-platform development, content curation, new models of journalism, and using the "Game Layer" as a business model. Some of the highlighted sessions focused on education technology and using social media like Twitter to improve college engagement. Presentations covered topics such as Google Maps, Facebook's future of photo sharing, and growing open organizations like TED.

1. Things I learned at SXSWi 2011 Friday, March 11 to Wednesday, March 16

2. SXSW Interactive Hot Topics for 2011 Multi-platform development Content curation New models of journalism ‘ The Game Layer’ ‘ Giving it away for free’ as a business model

3. SXSW Interactive Examples of Education Specific Sessions SXSWedu, March 8-10, 2011 How Online Learning is Transforming Education and Foundations Philanthropy, and 21st Century Education Using Twitter to Improve College Engagement Learning 2025: School Is out Forever

4. Panel Presentations Attended Day 1 Technology in Education Meet Up Steve Amos, 4empowerment, Green Ribbon Schools Google's Marissa Mayer Presents Marissa Mayer, Google Focusing on the Future of Social Photography Sam Odio, Facebook ∙ Jan-David Erlich, Happiness Engines Day 2 Using Twitter to Improve College Engagement Rey Junco, Lock Haven University How Social Media Fueled Unrest in Middle East Brian Stelter, New York Times Jennifer Preston, New York Times Keynote: Seth Priebatsch, The Game Layer Seth Priebatsch, SCVNGR Web Anywhere: Mobile Optimisation With HTML5, CSS3, JavaScript Bruce Lawson, Opera Day 3 Radical Openness: Growing TED by Giving it Away June Cohen, Executive Producer, TED Finding Music With Pictures: Data Visualization for Discovery Paul Lamere, Echo Nest What Would Copyright Look Like If Created Today? Michael Masnick, CEO/Pres, Floor64 Inc William Patry, Sr Copyright counsel, Google Keynote: Christopher Poole Christopher Poole Founder 4chan/Canvas Jeffrey Zeldman's Awesome Internet Design Panel Dan Mall, Sr Designer, Big Spaceship Jeffrey Zeldman, Founder, Exec Creative Dir, Happy Cog Mandy Brown, Community Mgr, Typekit Roger Black, Roger Black Studio Inc

5. Panel Presentations Attended ( cont’d ) Day 4 Creation, Curation, and the Ethics of Content Strategy Margot Bloomstein, Principal, Appropriate Inc NPR’s API: Create Once, Publish Everywhere Zach Brand, Sr Dir Technology, NPR Keynote Simulcast: Felicia Day Felicia Day, Knights of Good Productions Liz Shannon Miller, Co-Editor, NewTeeVee GigaOM Will News Apps Re-Invent Journalism? Aron Pilhofer Editor, Interactive News, The New York Times Chris Tomlinson, Supervisory Correspondent, The Associated Press Jon Lebkowsky, Chief Digital Officer, Plutopia Productions Katharine Jarmul Niran Babalola, Dir of Technology, The Texas Tribune Day 5 Made It So (Interface Makers in Movies) Christopher Noessel Dir, Interaction Design, Cooper David Lewandowski, animated graphics, cognoscent Mark Coleran, Visual Designer, coleran.com Michael Fink, Visual Effects Supervisor, Mike's Pixel Hut Inc Can Design and Technology Fix America's Education Problem? Dennis Littky, Co-Founder/Co-Dir, Big Picture Learning Jon Kolko, Director, Austin Center for Design Steven Tomlinson, Dir of Faculty, Dev Acton School of Business Social Ranking: Finding Interesting User-Generated Content Chris Volinsky Dir, Statistics Research, AT&T Labs Christopher Slowe, Chief Scientist, Hipmunk Inc Jason Kincaid, Writer, TechCrunch Kate Niederhoffer, Dir, Dachis Group Serkan Piantino, Engineering Mgr, Facebook Keynote: Blake Mycoskie Blake Mycoskie, Founder, TOMS Shoes

6. Google's Marissa Mayer Presents Marissa Mayer, Google Location, location, location (and Google)

7. Key topics The next generation of Google Maps (focus on mobile) Augmented reality/contextual discovery: pushing information to people based on location Uses of location tracking

8. Google's Marissa Mayer Presents Marissa Mayer, Google Google Maps for mobile in 3D - www.google.com/mobile/maps/3d/ Google Hotpot - www.google.com/hotpot Art Project Powered by Google- www.googleartproject.com/ My Tracks - mytracks.appspot.com/ Google's Marissa Mayer Presents: SXSW 2011 Interactive on YouTube Google's Marissa Mayer Presents on Keepstream

9. Focusing on the Future of Social Photography Sam Odio, Facebook Jan-David Erlich, Happiness Engines From Flickr to Facebook and onwards to recent developments initiated by new startups (especially mobile related). What's next?

10. Insights into the popularity of photos sharing The cost of storing and photos now is the same as storing text 5 years ago People upload a Flickr worth of photos to Facebook every month Photo sharing services get a lot of data from users besides photos

11. Focusing on the Future of Social Photography Sam Odio, Facebook Jan-David Erlich, Happiness Engines Focusing In On the Future of Social Photography on Keepstream

12. Using Twitter to Improve College Engagement Rey Junco, Lock Haven University

13. Research questions Does using Twitter in educationally relevant ways have an effect on student engagement? Does using Twitter in educationally relevant ways have an effect on first semester grades? Left alone will student use of Twitter have an effect on engagement?

14. Using Twitter to Improve College Engagement Rey Junco, Lock Haven University Presentation slides on Slideshare Social Media in Higher Education (Rey Junco’s blog) SXSW Panel Recap: Using Twitter to Improve College Student Engagement « Ignite Social Media (ignitesocialmedia.com)

15. Keynote: Seth Priebatsch, The Game Layer on top of the World Seth Priebatsch, SCVNGR

16. What is the game layer? Game behaviour in the real world.

17. What can the game layer do for me? Leverage game mechanics to achieve all sorts of great things: 1. Education 2. Customer acquisition 3. Loyalty 4. Location based service – mainstream 5. Solutions to address global warming

18. Keynote: Seth Priebatsch, The Game Layer on top of the World Seth Priebatsch, SCVNGR Presentation slides on Slideshare TEDxBoston Talk

19. Web Anywhere: Mobile Optimisation With HTML5, CSS3, JavaScript Bruce Lawson, Opera Methodologies for making websites that users can access on mobile phones and other devices How to optimize your existing website for mobile

20. 3 Methodologies Special mobile site – Almost always not the right way Do nothing at all – Just use web standards and validate the code, JavaScript touch events, CSS3, HTML5 Optimize for mobile - Making websites that can respond to abilities of mobile devices

21. Web Anywhere: Mobile Optimisation With HTML5, CSS3, JavaScript Bruce Lawson, Opera Presentation slides on Slideshare Bruce Lawson’s blog post with resource links

22. Radical Openness: Growing TED by Giving it Away June Cohen, Executive Producer, TED A summary of TED’s journey over the past 5 years and interesting things learned

23. Some TED Talks Principals Create content that can live on any platform Embrace open models Design for a small screen Start strong Evoke contagious emotions Find visionary sponsors

24. What makes an open strategy work? Put forward a clear goal that is inspired Draw a passionate user base Provide clear guidelines (with rewards + consequences) Allow the community to police itself Make your contributors rock stars

25. Radical Openness: Growing TED by Giving it Away June Cohen, Executive Producer, TED Radical Openness: Growing TED by Giving it Away YouTube video TED Blog, Graphic: Growing TED by giving it away

26. Creation, Curation, and the Ethics of Content Strategy Margot Bloomstein, Principal, Appropriate Inc “ If we’re not creating new meaning, our content doesn’t have any value.”

27. The ethics we need to consider How can we hold ourselves responsible if we don’t have communication goals? …first figure out what you’re trying to do, your perspective? Is the content sustainable? Are we engaging and sharing with our audience?

28. Creation, Curation, and the Ethics of Content Strategy Margot Bloomstein, Principal, Appropriate Inc Presentation slides on SlideShare Creation, Curation, and the Ethics of Content Strategy on Keepstream

29. NPR’s API: Create Once, Publish Everywhere (COPE) Zach Brand, Sr Dir Technology, NPR

30. Benefits of COPE dramatically improved development efficiencies mobile strategy took off partner integration much easier ability to do amazing things with the audience

31. NPR’s API: Create Once, Publish Everywhere Zach Brand, Sr Dir Technology, NPR API Documentation on npr.org Presentation slides on SlideShare NPR’s API: Create Once, Publish Everywhere presentation on keepstream

32. Will News Apps Re-Invent Journalism? Aron Pilhofer Editor, Interactive News The New York Times Chris Tomlinson, Supervisory Correspondent The Associated Press Jon Lebkowsky, Chief Digital Officer Plutopia Productions Katharine Jarmul Niran Babalola, Dir of Technology The Texas Tribune

33. Panel observations “ Will news apps reinvent journalism? I hope not.” “ There’s a broken business model that needs to be fixed, but journalism isn’t going anywhere. There’s more of a need for real-time content than ever before.” “ When we give readers the source data we’ll bring about a reinvention.” “ This is the moment where academia can lead the industry for the first time ever.”

34. Will News Apps Re-Invent Journalism? Aron Pilhofer Editor, Interactive News, The New York Times Chris Tomlinson, Supervisory Correspondent, The Associated Press Jon Lebkowsky, Chief Digital Officer, Plutopia Productions Katharine Jarmul Niran Babalola, Dir of Technology, The Texas Tribune “SXSW 2011: Novelty of iPad news apps fades fast among digital”, article on guardian.co.uk Will News Apps Re-Invent Journalism on austin360.com

35. Can Design and Technology Fix America's Education Problem? Dennis Littky, Co-Founder/Co-Dir, Big Picture Learning Jon Kolko, Director, Austin Center for Design Steven Tomlinson, Dir of Faculty, Dev Acton School of Business

36. New Models of Education The need for teachers will not go away but the current model where institutions provide degrees and certificates may. How do we scale new education models into current education template? You can’t. Innovation doesn’t scale. You have to take risks and you’re going to fail. New models are looking for a credentialing system that will provide an equivalent to certificates granted by institutions.

37. Can Design and Technology Fix America's Education Problem? Dennis Littky, Co-Founder/Co-Dir, Big Picture Learning Jon Kolko, Director, Austin Center for Design Steven Tomlinson, Dir of Faculty, Dev Acton School of Business mindmap for: Can Design and Technology Fix America's Education Problem? Can Design and Technology Fix America's Education Problem on storify

38. My SXSWi Stuff Blog - otherlondon.blogspot.com/ Bookmarks - delicious.com/theotherlondon/sxsw2011 Notes and presentations - www.slideshare.net/theotherlondon Pictures - www.flickr.com/photos/otherlondon/sets/72157626122749523/

39. Things I learned at SXSWi 2011 Friday, March 11 to Wednesday, March 16