Today’s well-informed, resourceful consumers are demanding an omnichannel retail environment that anticipates their individual wants and needs. In order to offer innovative and personalized products and services to these shoppers, retail organizations face an imperative to use customer data and insights more effectively. These smarter retailers are delivering a smarter shopping experience, creating more effective merchandising and supply networks and reducing operational costs.
In this upcoming webinar, Greg Girard, Program Director, Merchandise Strategies, from IDC Retail Insights will share insights and recommendations for merchants based on the research firm’s top 10 predictions for 2012, and where the industry stands halfway through the year in terms of those trends.
Shopper Immersion Research uses in-home, in-store, and post-shopping interviews to provide insights into consumer attitudes and behaviors. They evaluate planograms, new shelf sets, and merchandising scenarios using eye tracking technology in labs across the US. The Meyer Research Center specializes in in-store consumer interviews and observation studies using mobile devices to understand shopping decisions in real time.
This document discusses the digitization of the world and how it has disrupted business models over recent decades. It outlines how consumer technologies like mobile, broadband, and social media have advanced much more rapidly than enterprise IT. This disruption is now driving massive investment in new enterprise systems of engagement for analytics, big data, and real-time capabilities. The document argues that Hadoop has a big role to play here for systems that optimize outcomes at scale across many industries. It outlines the technology adoption lifecycle and different strategies needed to reach tipping points with customers. The key takeaway is that domain expertise will be core to competitive advantage for Hadoop developers.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
Big Transaction Data (BTD) provides a new approach to big data analytics by capturing all data related to a business transaction in real time, including user information, actions, and outcomes. This contextualized transaction data addresses the primary challenge currently facing big data usage - understanding relationships between different data sources. With BTD, business questions can be answered in hours rather than months, as data preparation and modeling are no longer needed. BTD represents a significant improvement over traditional big data approaches by saving a single, normalized data stream at the time of each transaction.
The document discusses high performance retailing and how it can help address opportunities in the retail market. It covers high performance revenue optimization through price, promotion, and markdown optimization. It also discusses high performance planning and assortments, and high performance analytics for developing 1:1 customer interactions. The benefits of high performance retailing include increased speed, better strategic partnerships between IT and business, and real-time decision making.
The document discusses high performance retailing and how it can help address opportunities in the retail market. It covers high performance revenue optimization through price, promotion, and markdown optimization. It also discusses high performance planning and assortments, and high performance analytics for developing 1:1 customer interactions. The benefits of high performance retailing include increased speed, better strategic partnerships between IT and business, and real-time decision making.
Arun Gupta, Customer Care Associate and Group Chief Technology Officer, Shoppers Stop presented at the Premier Business Leadership Series 2010, http://www.sas.com/theserieshk.
With many retailers worldwide struggling to maintain revenues, how do you grow in such a tough competitive landscape? As a leading Indian retailer and pioneer in using technology, especially business analytics, Shoppers Stop is not only thriving but has helped revolutionise the retail sector. Gupta will share insights on using analytics to drive business value, reduce operational costs and provide better products and customer experience.
Social media explorer Social Media PresentationMalcolm De Leo
The document discusses the importance of "pulling" data from social media before "pushing" content. It argues that most companies focus more on creating and pushing out content, but understanding social media data through pulling insights is equally, if not more, important. It shows how pulling data allowed Taco Bell to monitor and respond proactively to issues with a marketing promotion, helping ensure the promotion's success. The key message is that balancing both pulling insights from social media with pushing out content can elevate marketing and business programs.
Shopper Immersion Research uses in-home, in-store, and post-shopping interviews to provide insights into consumer attitudes and behaviors. They evaluate planograms, new shelf sets, and merchandising scenarios using eye tracking technology in labs across the US. The Meyer Research Center specializes in in-store consumer interviews and observation studies using mobile devices to understand shopping decisions in real time.
This document discusses the digitization of the world and how it has disrupted business models over recent decades. It outlines how consumer technologies like mobile, broadband, and social media have advanced much more rapidly than enterprise IT. This disruption is now driving massive investment in new enterprise systems of engagement for analytics, big data, and real-time capabilities. The document argues that Hadoop has a big role to play here for systems that optimize outcomes at scale across many industries. It outlines the technology adoption lifecycle and different strategies needed to reach tipping points with customers. The key takeaway is that domain expertise will be core to competitive advantage for Hadoop developers.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
Big Transaction Data (BTD) provides a new approach to big data analytics by capturing all data related to a business transaction in real time, including user information, actions, and outcomes. This contextualized transaction data addresses the primary challenge currently facing big data usage - understanding relationships between different data sources. With BTD, business questions can be answered in hours rather than months, as data preparation and modeling are no longer needed. BTD represents a significant improvement over traditional big data approaches by saving a single, normalized data stream at the time of each transaction.
The document discusses high performance retailing and how it can help address opportunities in the retail market. It covers high performance revenue optimization through price, promotion, and markdown optimization. It also discusses high performance planning and assortments, and high performance analytics for developing 1:1 customer interactions. The benefits of high performance retailing include increased speed, better strategic partnerships between IT and business, and real-time decision making.
The document discusses high performance retailing and how it can help address opportunities in the retail market. It covers high performance revenue optimization through price, promotion, and markdown optimization. It also discusses high performance planning and assortments, and high performance analytics for developing 1:1 customer interactions. The benefits of high performance retailing include increased speed, better strategic partnerships between IT and business, and real-time decision making.
Arun Gupta, Customer Care Associate and Group Chief Technology Officer, Shoppers Stop presented at the Premier Business Leadership Series 2010, http://www.sas.com/theserieshk.
With many retailers worldwide struggling to maintain revenues, how do you grow in such a tough competitive landscape? As a leading Indian retailer and pioneer in using technology, especially business analytics, Shoppers Stop is not only thriving but has helped revolutionise the retail sector. Gupta will share insights on using analytics to drive business value, reduce operational costs and provide better products and customer experience.
Social media explorer Social Media PresentationMalcolm De Leo
The document discusses the importance of "pulling" data from social media before "pushing" content. It argues that most companies focus more on creating and pushing out content, but understanding social media data through pulling insights is equally, if not more, important. It shows how pulling data allowed Taco Bell to monitor and respond proactively to issues with a marketing promotion, helping ensure the promotion's success. The key message is that balancing both pulling insights from social media with pushing out content can elevate marketing and business programs.
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...kfenyo
The document discusses how digital technologies are transforming the shopping experience. It provides examples of how major retailers like Kroger, Safeway, Target, and Walmart are using digital coupons, mobile apps, beacon technology, and new payment methods to deliver personalized offers and content to shoppers in real-time. The document concludes that to succeed, retailers must build relationships with shoppers by personalizing the shopping experience across channels while respecting privacy.
Stimolare e orientare il comportamento d’acquisto dei Consumatori sfruttando leve di marketing: location, assortimento, format, private label, format distributivo, promozioni e pubblicità, merchandising, pricing, crm e loyalty.
This document discusses opportunities from social business intelligence and big data. It notes that while there is plenty of social media data, most companies don't know how to make it actionable. The document then outlines what social business intelligence is, challenges in analyzing social data streams, and potential use cases like improving products and marketing. Finally, it discusses opportunities for companies to leverage social business intelligence like improving various business functions and gaining strategic advantages.
KINSHIP digital Social CRM ( InsideView for MS Dynamics )KINSHIP digital
This document provides an overview of KINSHIP digital, a social media consultancy company, and InsideView Dynamics, a social CRM tool. It outlines KINSHIP digital's services such as social marketing, sales, customer service, and PR/communications. The agenda includes an introduction to KINSHIP digital, an overview of InsideView Dynamics, a demo of the InsideView tool, and other opportunities. The demo highlights key features of InsideView like aggregated company/contact data, social profiles/networks, alerts, and syncing data to CRMs. Benefits of InsideView include expert sales preparation, higher win rates, and reduced data costs.
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
The document discusses challenges facing marketers in today's rapidly changing marketplace. It notes marketers are struggling to optimize complex marketing mixes across channels amid demands for accountability. A new approach called marketing mix optimisation uses simulation software to analyze past performance, forecast outcomes, and optimize channel allocation. The software allows testing scenarios to meet goals like acquiring high-value customers cost effectively. A case study showed a financial company used the approach to shift marketing mostly to digital channels, beating targets and improving long-term planning. The document argues such optimization requires agile, accurate analytics and collaboration across teams.
Paul June is an experienced marketing and product development leader in the consumer products industry. He has a proven track record of successfully launching new product lines and targeting new markets. He is skilled at analyzing trends, utilizing new technologies, and developing strategic marketing plans. Throughout his career, he has increased sales significantly for several companies and launched his own startup that was sold within two years.
The Paradox of the Empowered Consumer - Tim Suther, Forrester Customer Experi...Acxiom Corporation
"The Paradox of the Empowered Consumer" - Forrester Customer Experience Forum, June 2012
Tim Suther, Chief Marketing & Strategy Officer at Acxiom
Richard Char, Global Head of Information Services at Citi
The document discusses how data activation, using a data management platform (DMP), allows marketers to take customer data from various sources and integrate it across marketing channels like websites, CRM, social media, and more in order to personalize experiences for customers and prospects. Data activation provides benefits like improved targeting, personalization, and conversions compared to traditional data management approaches. Key uses of data activation include prospecting, retargeting, lookalike modeling, site personalization, dynamic creative optimization, and CRM messaging.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Getting the most out of the Digital revolution for Small BusinessRethink Marketing
The document discusses the digital revolution and the new model of marketing required for the digital era. It outlines how customers, staff, and technology have changed, with customers now being online, savvy, mobile, and demanding. It also discusses how the new buying process has changed, with customers better researched both online and offline. The document then discusses how staff expectations have changed regarding reputation, knowledge, communications, and IT. It proposes a new model of inbound and outbound marketing leveraging content, social media, sales channels, and CRM to meet the new demands of the digital customer.
The document discusses how strategy is changing in an era of big data, gamification, and sustainability. Some key points:
- Big data creates opportunities for customization but requires new skills to make sense of large amounts of information.
- Gamification improves customer engagement and insights through applying game design to non-game contexts.
- Sustainability requires a stakeholder approach and assessing social and environmental impacts beyond customers.
- Strategy still involves designing an organization's relationship to its environment, but the environment is more complex with more data, stakeholders, and shorter competitive advantages. Managers need critical thinking skills and adaptability.
SPR Companies presents social media for business leaders (and other grown ups)Todd Nilson
This document summarizes a webinar for business leaders on using social media. The webinar provides an overview of social media strategies and tools for businesses, including how to measure effectiveness. It discusses selecting appropriate social media channels like blogs and Twitter, and creating a "social solution suite" to align social media efforts with business goals. The webinar encourages attendees to implement discussed strategies and register for upcoming live events on leadership and innovation topics.
The Ayllu Initiative aims to provide a comprehensive database and analysis of social enterprises operating in bottom-of-the-pyramid markets through collecting self-reported data from the enterprises and ecosystem actors every 6 months. It analyzes the data to produce reports, maps of challenges and solutions, and a platform called iuMAP for customers to access customized information. Ayllu's goal is to scale its database coverage from the current 370 enterprises in 57 countries to track 6000 enterprises globally by providing free basic services while charging for premium products and services through a tiered pricing model subsidized across customer groups.
The Digital Advisor - Using technology to improve an advisory sales process f...The Digital Insurer
This presentation was presented by Hugh Terry of The Digital Insurer. It covers how to "digitally enable" a life insurance sales force (agents or bancassurance) to take advantage of new technologies
The Digital Store: Transforming The Shopping Experience with Real-Time Offers...kfenyo
The document discusses how digital technologies are transforming the shopping experience. It provides examples of how major retailers like Kroger, Safeway, Target, and Walmart are using digital coupons, mobile apps, beacon technology, and new payment methods to deliver personalized offers and content to shoppers in real-time. The document concludes that to succeed, retailers must build relationships with shoppers by personalizing the shopping experience across channels while respecting privacy.
Stimolare e orientare il comportamento d’acquisto dei Consumatori sfruttando leve di marketing: location, assortimento, format, private label, format distributivo, promozioni e pubblicità, merchandising, pricing, crm e loyalty.
This document discusses opportunities from social business intelligence and big data. It notes that while there is plenty of social media data, most companies don't know how to make it actionable. The document then outlines what social business intelligence is, challenges in analyzing social data streams, and potential use cases like improving products and marketing. Finally, it discusses opportunities for companies to leverage social business intelligence like improving various business functions and gaining strategic advantages.
KINSHIP digital Social CRM ( InsideView for MS Dynamics )KINSHIP digital
This document provides an overview of KINSHIP digital, a social media consultancy company, and InsideView Dynamics, a social CRM tool. It outlines KINSHIP digital's services such as social marketing, sales, customer service, and PR/communications. The agenda includes an introduction to KINSHIP digital, an overview of InsideView Dynamics, a demo of the InsideView tool, and other opportunities. The demo highlights key features of InsideView like aggregated company/contact data, social profiles/networks, alerts, and syncing data to CRMs. Benefits of InsideView include expert sales preparation, higher win rates, and reduced data costs.
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
The document discusses challenges facing marketers in today's rapidly changing marketplace. It notes marketers are struggling to optimize complex marketing mixes across channels amid demands for accountability. A new approach called marketing mix optimisation uses simulation software to analyze past performance, forecast outcomes, and optimize channel allocation. The software allows testing scenarios to meet goals like acquiring high-value customers cost effectively. A case study showed a financial company used the approach to shift marketing mostly to digital channels, beating targets and improving long-term planning. The document argues such optimization requires agile, accurate analytics and collaboration across teams.
Paul June is an experienced marketing and product development leader in the consumer products industry. He has a proven track record of successfully launching new product lines and targeting new markets. He is skilled at analyzing trends, utilizing new technologies, and developing strategic marketing plans. Throughout his career, he has increased sales significantly for several companies and launched his own startup that was sold within two years.
The Paradox of the Empowered Consumer - Tim Suther, Forrester Customer Experi...Acxiom Corporation
"The Paradox of the Empowered Consumer" - Forrester Customer Experience Forum, June 2012
Tim Suther, Chief Marketing & Strategy Officer at Acxiom
Richard Char, Global Head of Information Services at Citi
The document discusses how data activation, using a data management platform (DMP), allows marketers to take customer data from various sources and integrate it across marketing channels like websites, CRM, social media, and more in order to personalize experiences for customers and prospects. Data activation provides benefits like improved targeting, personalization, and conversions compared to traditional data management approaches. Key uses of data activation include prospecting, retargeting, lookalike modeling, site personalization, dynamic creative optimization, and CRM messaging.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Getting the most out of the Digital revolution for Small BusinessRethink Marketing
The document discusses the digital revolution and the new model of marketing required for the digital era. It outlines how customers, staff, and technology have changed, with customers now being online, savvy, mobile, and demanding. It also discusses how the new buying process has changed, with customers better researched both online and offline. The document then discusses how staff expectations have changed regarding reputation, knowledge, communications, and IT. It proposes a new model of inbound and outbound marketing leveraging content, social media, sales channels, and CRM to meet the new demands of the digital customer.
The document discusses how strategy is changing in an era of big data, gamification, and sustainability. Some key points:
- Big data creates opportunities for customization but requires new skills to make sense of large amounts of information.
- Gamification improves customer engagement and insights through applying game design to non-game contexts.
- Sustainability requires a stakeholder approach and assessing social and environmental impacts beyond customers.
- Strategy still involves designing an organization's relationship to its environment, but the environment is more complex with more data, stakeholders, and shorter competitive advantages. Managers need critical thinking skills and adaptability.
SPR Companies presents social media for business leaders (and other grown ups)Todd Nilson
This document summarizes a webinar for business leaders on using social media. The webinar provides an overview of social media strategies and tools for businesses, including how to measure effectiveness. It discusses selecting appropriate social media channels like blogs and Twitter, and creating a "social solution suite" to align social media efforts with business goals. The webinar encourages attendees to implement discussed strategies and register for upcoming live events on leadership and innovation topics.
The Ayllu Initiative aims to provide a comprehensive database and analysis of social enterprises operating in bottom-of-the-pyramid markets through collecting self-reported data from the enterprises and ecosystem actors every 6 months. It analyzes the data to produce reports, maps of challenges and solutions, and a platform called iuMAP for customers to access customized information. Ayllu's goal is to scale its database coverage from the current 370 enterprises in 57 countries to track 6000 enterprises globally by providing free basic services while charging for premium products and services through a tiered pricing model subsidized across customer groups.
The Digital Advisor - Using technology to improve an advisory sales process f...The Digital Insurer
This presentation was presented by Hugh Terry of The Digital Insurer. It covers how to "digitally enable" a life insurance sales force (agents or bancassurance) to take advantage of new technologies
The document provides an overview of a social media strategy and framework. It discusses key drivers and benefits of a social media strategy, including customer engagement, branding, cost reduction, and impacting enterprise-wide processes. It outlines a transformation framework with perspectives on growth, financials, customers, internal processes, and learning and growth. Finally, it provides examples of social media use cases across marketing, sales, customer experience, service, and support functions.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
Tesco voice of the customer: achieving a 360 customer viewlocalinsight
The document summarizes Maria Sealey's presentation on achieving a 360-degree customer view at LGA's Customer Insight Conference. The presentation covers capturing customer views through multiple channels, bridging data silos between departments to get a complete view, and challenges in integrating customer data. It provides examples of tools for gathering customer insights like social media monitoring, surveys, and focus groups to get both prompted and unprompted feedback. The presentation also discusses how customers now research online and shop across channels, calling for a unified approach to customer insight.
ICF is a leading provider of consulting services with a balanced portfolio across government and private industry clients. It has over 4,500 employees globally, approximately $1 billion in annual revenue, and a track record of strong organic growth and low employee turnover. ICF offers strategic advisory and operational implementation services across various domains including environmental, energy, health, digital, and government.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on creating buyer-focused content, leveraging influencers, measuring ROI, using nurture campaigns, and multi-touch campaigns across channels. Each summary highlights the content goals, metrics of effectiveness, and lessons learned from the campaign. Examples of successful campaigns included those from Microsoft, Lattice Engines, Glassdoor, and Trapit.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Experiential retail through in-store events and classes is an growing trend for retailers. A survey of retailers found that most have held events and classes in the past in order to build their brand, drive revenue, and increase customer engagement. However, planning and executing these experiential activities can be challenging for retailers. Common challenges include budgeting, developing strategies, promotion, and requiring pre-registration. Looking ahead, retailers plan to continue or increase their investments in a variety of event and class types over the next two years as experiential marketing is seen as a way to increase sales, traffic, and customer loyalty.
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
This document summarizes a presentation on personalized marketing strategies. The presentation discusses how personalization can increase engagement by greeting customers by their first name, but that personalization requires more than just greetings. It provides five examples of personalization: 1) segmenting audiences into smaller lists, 2) using multiple communication channels, 3) tailoring content dynamically, 4) gathering user preferences, and 5) using machine learning. The presentation was given by Katie Staveley from Mautic, who discussed how their marketing automation platform can be used to enable personalized experiences across digital channels.
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
The document describes the results of a content audit conducted by JLL Corporate Solutions. It outlines a 5-step process: 1) determining objectives and scope, 2) gathering content, 3) establishing criteria and conducting the audit, 4) analyzing results, and 5) developing an action plan. Key findings included that over 50% of Americas content was of high quality, while 70% of EMEA content addressed operational excellence. The audit identified opportunities to improve content alignment with JLL services like the Future of Work framework. Overall, the audit provided a strategic tool to optimize content marketing practices.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
This document summarizes a presentation on using incentive programs to accelerate partners' digital transformation. It discusses assessing the current state of partners' demand generation and skills, aligning incentive programs to partners' sales processes and the buyers' journey, and developing a framework to incentivize key partner activities and behaviors at individual and company levels. The framework involves identifying target activities, tagging them as influencing individuals or companies, selecting appropriate incentive types, applying benchmark incentive rates, and measuring programs. The goal is to use incentives to drive partners' marketing certification, demand creation, opportunity registration, deal closing, and renewals behaviors.
The document discusses the 5 stages of a partner's journey: 1) Awareness, where a partner explores new products, technologies or vendors. 2) Consideration, where a partner evaluates options. 3) Decision, where a partner selects what to move forward with. 4) Experience, where a partner engages in a relationship. 5) Growth, where success is achieved and the partner continues investing in the relationship. It emphasizes that partners have power and build solutions, and that 60% of a solution provider's decisions are made before engaging with a vendor.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
4. About Retail TouchPoints
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5. Panelists
Greg Girard Sally Hartnell
Program Director Marketing Manager
IDC Retail Insights IBM
MODERATOR
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
#10RetailTrends
6. Top Ten Trends in Omnichannel Merchandising
Technology Strategies and Retail Analytics
Greg Girard, Program Director
September 2012