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Case study: Artfinder
The document outlines the Digital Days event in Manchester, focusing on the interconnected components of Arcinder, a platform designed for art discovery, social interaction, and content consumption. It emphasizes opportunities and challenges in increasing public access to art through digital means while fostering collaborations across digital industries. Key themes include the importance of structured content, partnerships, and effective project management in achieving objectives.
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Case study: Artfinder
- 1. Digital days – Manchester 27 July 2011 For Digital Days -‐ Private and Confiden5al – July 2011
- 2. Every sector has its des/na/ons MUSIC For Digital Days -‐ Private and Confiden5al – July 2011
- 3. Every sector has its des/na/ons BOOKS For Digital Days -‐ Private and Confiden5al – July 2011
- 4. Every sector has its des/na/ons MOVIES For Digital Days -‐ Private and Confiden5al – July 2011
- 5. Every sector has its des/na/ons PEOPLE For Digital Days -‐ Private and Confiden5al – July 2011
- 6. Yet art is a massive digital blank canvas For Digital Days -‐ Private and Confiden5al – July 2011
- 7. ArCinder -‐ the home for art on the web For Digital Days -‐ Private and Confiden5al – July 2011
- 8. How to find – and find out more For Digital Days -‐ Private and Confiden5al – July 2011
- 9. How to enjoy, understand and remember For Digital Days -‐ Private and Confiden5al – July 2011
- 10. How to share and propogate For Digital Days -‐ Private and Confiden5al – July 2011
- 11. ArCinder is built off four interconnected components Purchase & Content & Consume Catalogue Discovery Community & & Naviga/on Profile For Digital Days -‐ Private and Confiden5al – July 2011
- 12. Content: Database of 12k+ ar/sts, 500k+ works, 2.5k+ galleries – and growing Content & Catalogue For Digital Days -‐ Private and Confiden5al – July 2011
- 13. Content: Biographies and works of ar/st For Digital Days -‐ Private and Confiden5al – July 2011
- 14. Content: Updates and reminders -‐ Foursquare and Twi[er For Digital Days -‐ Private and Confiden5al – July 2011
- 15. Social & Profile: Build your own collec/ons and “to dos” Community & Profile For Digital Days -‐ Private and Confiden5al – July 2011
- 16. Social & Profile: See what your friends are collec/ng For Digital Days -‐ Private and Confiden5al – July 2011
- 17. Social & Profile: Move beyond the post-‐card For Digital Days -‐ Private and Confiden5al – July 2011
- 18. Discover: Search via image recogni/on Image recogni,on Discovery & Naviga/on For Digital Days -‐ Private and Confiden5al – July 2011
- 19. Discover: Magic Tour and recommenda/ons For Digital Days -‐ Private and Confiden5al – July 2011
- 20. Discover: Where to view the work For Digital Days -‐ Private and Confiden5al – July 2011
- 21. Consume: iPad publishing plaCorm For Digital Days -‐ Private and Confiden5al – July 2011
- 22. Opportunities and synergies • Increase public access via tablets, smart phones and website – Physical footfall – Digital access to works in stacks, on loan, not on display • Explore new revenue opportunities via tablets, smart phones and website – New channels for ecommerce & print on demand – Digital publishing • Extend existing print initiatives (e.g. new exhibitions) • Reach back into “out of print” older catalogues" For Digital Days -‐ Private and Confiden5al – July 2011
- 23. Collaboration across digitalindustries • Paul Holberton Publishing, Art Historian and Publisher • Introanalytics Limited, Recommendations Systems • AND many museums and galleries.. For Digital Days -‐ Private and Confiden5al – July 2011
- 24. Challenges • Establishingdata standards and formats – Producing flexible and simple content guidelines • Delivering on a wide scope of deliverables within aggressive timelines – Dedicated technical resources and project management – Sprints – User testing and QA • Managing the costs and time required to digitise content – Knowing how to work with various organisations with varying degrees of technical sophistication and limited resources – Deciding on what technologies or tools to develop For Digital Days -‐ Private and Confiden5al – July 2011
- 25. Learning / Impact • Importance of structured content • Value of strong partnerships with clear objectives, deliverables and individual core competencies • Dedicated project management resources to ensure prioritisation and communication within all stakeholder groups For Digital Days -‐ Private and Confiden5al – July 2011
- 26. Thank you partners@ar2inder.com facebook.com/ar2inder4 @ar2inder h7p://blog.ar2inder.com For Nesta TSB -‐ Private and Confiden5al – July 2011