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Confidential B - Internal
Blue Ocean Strategy – Demystified!
Consolidated & Prepared by
Ragavendra Prasath
ragavendraprasath@gmail.com
Stuffs Inside!
1. What is BOS?
2. Why BOS?
3. Blue Ocean Vs Red Ocean
4. Value Innovation
5. Strategy Canvas
6. ERRC Grid (or) 4 Actions Framework
7. PMS Map
Stuffs Inside!
8. 3 types of Non-customers
9. Sequence of BOS
10.Tipping point leadership
BOS – What’s that!
• A way to make competition irreverent by creating value a huge value
for both company and customers.
Why should we use BOS !
• Proven techniques
• 150 strategy plans
– More than 30 industries
• For more than 200 years
Why should we use BOS !
Red Ocean!
Blue Ocean!
Red Ocean Vs Blue Ocean !
Value Innovation!
Strategy Canvas !
Strategy Canvas
• Focus
• Divergence
• Compelling tagline
ERRC Grid (or) 4 Action framework!
PMS Map
1. Settlers – Me too busniess – (Trapped; Today OK and Tomorrow going to fail
2. Migrators – Bettter offerings than most ( Reasonable growth; not exploiting potential
for growth )
3. Pioneers – Business offer unprecedented value
3 Types of Non-customers
Sequence of BOS
Tipping point leadership
• Influence on breaking the status quo
• Getting the maximum bang out of each buck of resources
• Motivating key players to aggressively move forward with change?
• Knocking down political roadblocks
Tipping point leadership
knocking down political roadblocks
Case Study
• Southwest Airlines
• Yellow tail
Case study – Southwest Airlines - Strategy Canvas
Case study – Southwest Airlines - Strategy Canvas
• Focus – Friendly service, Speed, Frequent point to point departures
• Divergence – Meals and Business class lounge
• Tagline – The speed of plane at the price of a car – whenever you
need it
Case study – Yellow tail
Case study – Yellow tail
Bibliography & Courtesy
• http://www.blueoceanstrategy.com
• Blue Ocean Strategy - Book
• W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy
Institute and The Boston Consulting Group Bruce D. Henderson
Chair Professor of Strategy and International Management at
INSEAD, France (the world’s second largest business school)
• Renée Mauborgne is The INSEAD Distinguished Fellow and a
professor of strategy at INSEAD, the world’s second largest
business school. She is also Co-Director of the INSEAD Blue Ocean
Strategy Institute.
Thank you

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Blue ocean strategy - Demystified!

  • 1. Confidential B - Internal Blue Ocean Strategy – Demystified! Consolidated & Prepared by Ragavendra Prasath ragavendraprasath@gmail.com
  • 2. Stuffs Inside! 1. What is BOS? 2. Why BOS? 3. Blue Ocean Vs Red Ocean 4. Value Innovation 5. Strategy Canvas 6. ERRC Grid (or) 4 Actions Framework 7. PMS Map
  • 3. Stuffs Inside! 8. 3 types of Non-customers 9. Sequence of BOS 10.Tipping point leadership
  • 4. BOS – What’s that! • A way to make competition irreverent by creating value a huge value for both company and customers.
  • 5. Why should we use BOS ! • Proven techniques • 150 strategy plans – More than 30 industries • For more than 200 years
  • 6. Why should we use BOS !
  • 9. Red Ocean Vs Blue Ocean !
  • 12. Strategy Canvas • Focus • Divergence • Compelling tagline
  • 13. ERRC Grid (or) 4 Action framework!
  • 14. PMS Map 1. Settlers – Me too busniess – (Trapped; Today OK and Tomorrow going to fail 2. Migrators – Bettter offerings than most ( Reasonable growth; not exploiting potential for growth ) 3. Pioneers – Business offer unprecedented value
  • 15. 3 Types of Non-customers
  • 17. Tipping point leadership • Influence on breaking the status quo • Getting the maximum bang out of each buck of resources • Motivating key players to aggressively move forward with change? • Knocking down political roadblocks
  • 18. Tipping point leadership knocking down political roadblocks
  • 19. Case Study • Southwest Airlines • Yellow tail
  • 20. Case study – Southwest Airlines - Strategy Canvas
  • 21. Case study – Southwest Airlines - Strategy Canvas • Focus – Friendly service, Speed, Frequent point to point departures • Divergence – Meals and Business class lounge • Tagline – The speed of plane at the price of a car – whenever you need it
  • 22. Case study – Yellow tail
  • 23. Case study – Yellow tail
  • 24. Bibliography & Courtesy • http://www.blueoceanstrategy.com • Blue Ocean Strategy - Book • W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world’s second largest business school) • Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, the world’s second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.